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Business English: Marketing and Sales
  • Level Professional
  • المدة 32 ساعات hours
  • الطبع بواسطة Arizona State University
  • Offered by

عن

If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to: - Express your ideas through efficient emails, reports and persuasive presentations - Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc. - Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world - Become part of a global community of business professionals who are developing their English communication skills

الوحدات

The Challenge

    • 1 Videos
    • 3 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Meet and Greet: Introduce Yourself

1 Videos

  • 1.2 The Brainstorming Begins

3 Readings

  • 1.1 Weekly Goals and Advice from Instructors
  • 1.3 Vocabulary Preview
  • Directions for Submitting Audio or Video

Communication Lessons

    • 2 Videos
    • 1 Readings
    • 2 Assignment
Show info about module content

2 Assignment

  • 1.6 Checkpoint: Brainstorming
  • 1.8 Checkpoint: Giving Opinions in Brainstorming

2 Videos

  • 1.4 Effective Brainstorming Techniques
  • 1.7 Giving Opinions in Brainstorming

1 Readings

  • 1.5 Why Brainstorming Works Best Online

Language Lessons

    • 2 Videos
    • 2 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • 1.11 Checkpoint: Group Dynamics
  • 1.13 Checkpoint: Agreeing/Disagreeing In Meetings

1 Discussions

  • 1.15 Let's Discuss: Brainstorming Success Stories

2 Videos

  • 1.9 Group Dynamics: What Role Will You Play?
  • 1.12 Agreeing/Disagreeing In Meetings

2 Readings

  • 1.10 How Group Dynamics Affect Decisions
  • 1.14 Expressing Opinions-Sentence Stems

Review

    • 1 Videos
    • 1 Readings
    • 2 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • 1.19 Week 1 Test

2 Peer Review

  • 1.17 Apply Your Knowledge PART 1: Lead a BrainWriting Session (optional)
  • 1.18 Apply Your Knowldege PART 2: Analyzing Ideas and Reporting Out (optional)

1 Videos

  • 1.16 Week 1 Review

1 Readings

  • 1.20 Quizlet Vocabulary Practice: Product

The Challenge

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • 2.2 Survey Power

2 Readings

  • 2.1 Weekly Goals and Advice from Instructors
  • 2.3 Vocabulary Preview

Communication Lessons

    • 2 Videos
    • 3 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • 2.6 Checkpoint: Writing Effective Surveys
  • 2.8 Checkpoint: Visual Communication - Charts

1 Discussions

  • 2.10 Let's Discuss: Welcome to the Age of Experience

2 Videos

  • 2.4 Writing Surveys That Get You Actionable Insights
  • 2.7 Visually Communicate Data with Charts

3 Readings

  • 2.5 Writing Survey Questions: a Useful Blog Post
  • 2.9 Welcome to the Age of Experience
  • BONUS: 5 Key Metrics Measuring Brand Loyalty

Language Lessons

    • 2 Videos
    • 4 Readings
    • 2 Assignment
Show info about module content

2 Assignment

  • 2.12 Checkpoint: Chart and Graph Interpretation
  • 2.15 Checkpoint: Graph and Chart Presentation

2 Videos

  • 2.11 Chart and Graph Interpretation
  • 2.14 Graph and Chart Presentation

4 Readings

  • 2.13 Perceptual Edge: Problems and Solutions for Graphs
  • BONUS - Eight Tips for Writing Effective Survey Questions
  • BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention
  • BONUS - Writing Good Survey Questions Tips and Advice

Review

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • 2.19 Week 2 Test

1 Peer Review

  • 2.18 Apply Your Knowledge Write a Survey Questionnaire (optional)

1 Discussions

  • 2.16 Let's Discuss: Outside The Box Puzzle

1 Videos

  • 2.17 Week 2 Review

1 Readings

  • 2.20 Quizlet Vocabulary Practice: Product Perception

The Challenge

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • 3.2 BioDent Impressions

2 Readings

  • 3.1 Weekly Goals and Advice from Instructors
  • 3.3 Vocabulary Preview

Communication Lessons

    • 2 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • 3.7 Checkpoint: Visual Communication

2 Videos

  • 3.4 Perception in Visual Communication
  • 3.6 Visual Communication Strategies

1 Readings

  • 3.5 It's All Gooooooooood

Language Lessons

    • 2 Videos
    • 1 Readings
    • 2 Assignment
Show info about module content

2 Assignment

  • 3.10 Checkpoint: Concise Language for Social Media Marketing
  • 3.12 Checkpoint: Clever and Catchy with Caution

2 Videos

  • 3.8 Concise Language for Social Media Marketing
  • 3.11 Clever and Catchy with Caution

1 Readings

  • 3.9 Excellent PowerPoint Examples

Review

    • 1 Videos
    • 4 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • 3.19 Week 3 Test

1 Peer Review

  • 3.17 Apply Your Knowledge What's Your Tagline? (optional)

1 Discussions

  • 3.14 Let's Discuss: Unintentionally Funny Taglines

1 Videos

  • 3.18 Week 3 Review

4 Readings

  • 3.13 Nuts & Bolts ~ What is a Tagline?
  • 3.15 Creating your Personal Tagline Worksheet
  • 3.16 Creating Your Personal Tagline EXAMPLE Worksheet
  • 3.20 Quizlet Vocabulary Practice: Promotion

The Challenge

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • 4.2 Hooray for Social Media Marketing

2 Readings

  • 4.1 Weekly Goals and Advice from Instructors
  • 4.3 Vocabulary Preview

Communication Lessons

    • 2 Videos
    • 4 Readings
    • 2 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • 4.8 Checkpoint: Principles of Influence

2 Discussions

  • 4.6 Let's Discuss: "Why" It Works.
  • 4.10 Let's Discuss: Metaphor Hunting

2 Videos

  • 4.4 Cialdini's Principles of Influence - Part 1
  • 4.7 Cialdini's Principles of Influence - Part 2

4 Readings

  • 4.5 "Why?" It works!
  • 4.9 Metaphor, A Persuasive Heavy Weight
  • BONUS: Cialdini in His Own Words
  • BONUS: Social Proof in Action

Language Lessons

    • 2 Videos
    • 1 Readings
    • 2 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • 4.12 Checkpoint: Power of One Word
  • 4.16 Checkpoint: Influential Language

2 Discussions

  • 4.14 Let's Discuss: How to Get People to do Stuff: Nouns or Verbs?
  • 4.17 Let's Discuss: Scarcity - Cialdini in My Life

2 Videos

  • 4.11 Power of One Word
  • 4.15 Influential Language

1 Readings

  • 4.13 How to Get People to Do Stuff: Nouns or Verbs?

Review

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • 4.19 Week 4 Test

1 Videos

  • 4.18 Week 4 Review

1 Readings

  • 4.20 Quizlet Vocabulary Practice: Persuasive Techniques

The Challenge

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • 5.2 Ready...Set...Pitch

2 Readings

  • 5.1 Weekly Goals and Advice from Instructors
  • 5.3 Vocabulary Preview

Communication Lessons

    • 2 Videos
    • 5 Readings
    • 3 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • 5.7 Checkpoint: Presentation Strategies
  • 5.10 Checkpoint: Consultative Sales Presentations

3 Discussions

  • 5.9 Compete with Competitors not Customers
  • 5.12 Let's Discuss: Interpreting Your Body Language
  • 5.13 Let's Discuss: Body Language Analysis, Pursuit of Happyness Interview

2 Videos

  • 5.4 Preparing your Presentation
  • 5.8 Consultative Sales Presentations

5 Readings

  • 5.5 Kinesics: Body Language for the Presenter
  • 5.6 Presenting in English: Strategies for the Non-Native Speaker
  • BONUS: The Consultative Sales Approach
  • 5.11 Interpreting Body Language for Sales
  • BONUS: Killer Presentations

Language Lessons

    • 2 Videos
    • 4 Readings
    • 3 Assignment
Show info about module content

3 Assignment

  • 5.17 Checkpoint: Language for Sales Scripts
  • 5.20 Checkpoint: Impromptu Speaking/Elevator Pitch
  • 5.23 Useful Phrases and Transitions

2 Videos

  • 5.15 Language for Sales Scripts
  • 5.18 Impromptu Speaking/Elevator Pitch

4 Readings

  • 5.16 Tips for Sales Scripting
  • 5.19 Elevator Pitch: Make it Memorable with 4 Techniques
  • 5.21 Keep them Listening with Transition Words
  • 5.22 A Quick Guide to Writing Your Elevator Pitch: With Examples!

Review

    • 1 Videos
    • 5 Readings
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • 5.28 Week 5 Test

1 Peer Review

  • 5.27 Apply Your Knowledge Give us Your Elevator Pitch (optional)

1 Videos

  • 5.25 Week 5 Review

5 Readings

  • 5.24 Love it! Outstanding Example of an Elevator Pitch
  • 5.26 Steps to Preparing a Good Elevator Pitch
  • BONUS Excellent TEDTalk on Elevator Speech
  • BONUS Asking and Answering Questions
  • 5.29 Quizlet Vocabulary Practice: Pitch

What Do You Think?

    • 1 Videos
    • 1 Readings
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • 6.3 FINAL TEST

1 Peer Review

  • 6.1 Free Content Brings Me To You (optional)

1 Videos

  • 6.2 Week 6 Review

1 Readings

  • 6.4 References

Auto Summary

"Business English: Marketing and Sales" focuses on enhancing communication skills for professionals in marketing, sales, and advertising. Led by experienced instructor at Coursera, this course offers practical lessons on writing effective emails, reports, and presentations, along with vocabulary for market research and branding. With a duration of 1920 minutes, learners receive instant feedback from global peers, fostering a community of business professionals improving their English communication. Ideal for those aiming to excel in international business contexts, the course is available under a Starter subscription.

Wanda Huber
Instructors

Wanda Huber

Jenny Young
Instructors

Jenny Young

Beatriz Fuentes-Anderson
Instructors

Beatriz Fuentes-Anderson

Andrea Mürau Haraway
Instructors

Andrea Mürau Haraway

Jessica Cinco
Instructors

Jessica Cinco