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Forming, Funding, & Launching a Startup Company

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This course starts with a close look at entrepreneurial finance, revenue models, and sources of startup funding. Learners will build a revenue model, create a Financial Plan for a new startup idea, and prepare an investor presentation for raising capital. Business legal structures are reviewed and some of the key legal considerations and pitfalls for startups are examined. Intellectual Property (IP) is presented as a business strategy for creating value and building competitive advantage. The role of ethics in a startup environment is explored in the context of an entrepreneurial mindset. The value of building a learning organization is presented. Startup growth strategies for building technology companies and exit options for technology entrepreneurs are reviewed. Learners will complete a business plan for a new product or service idea. Forming, Funding, and Launching a Startup Company can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.

الوحدات

Welcome to the Course!

    • 1 Videos
    • 1 Readings
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1 Videos

  • Introduction

1 Readings

  • Welcome and Where to Find Help

Revenue Model

    • 1 Videos
    • 2 Readings
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1 Videos

  • Revenue Model

2 Readings

  • Revenue Model Concept
  • Revenue Modeling in Excel

Building a Revenue Model

    • 1 Videos
    • 2 Readings
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1 Videos

  • Building a Revenue Model

2 Readings

  • Revenue Models for Digital Products
  • SaaS Revenue Models

Simple Unit Revenue Model

    • 1 Videos
    • 2 Readings
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1 Videos

  • Simple Unit Revenue Model

2 Readings

  • Unit Revenue Model
  • Digital Asset Revenue Models

Building a Pro Forma Income Statement

    • 1 Videos
    • 2 Readings
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1 Videos

  • Building a Pro Forma Income Statement

2 Readings

  • Pro Forma Income Statement
  • Business Plan & Finance

Pro Forma Income Statement, Cash Flow, & Breakeven

    • 1 Videos
    • 1 Readings
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1 Videos

  • Pro Forma Income Statement, Cash Flow, & Breakeven

1 Readings

  • Breakeven

Revenue Model & Pro Forma Income Statement Calculator

    • 1 Videos
    • 1 Readings
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1 Videos

  • Revenue Model & Pro Forma Income Statement Calculator

1 Readings

  • Startup Financial Statements

Different Revenue Model Strategies and Structures

    • 1 Videos
    • 1 Readings
    • 1 Quiz
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1 Videos

  • Different Revenue Model Strategies and Structures

1 Readings

  • Common Revenue Models

1 Quiz

  • Revenue Model & Pro Forma Income Statement

Create Pro Forma Income Statement

    • 1 PeerReview
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1 Peer Review

  • Build a Revenue Model and Pro Forma Income Statement

Introduction to Funding Concepts & Sources

    • 1 Videos
    • 2 Readings
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1 Videos

  • Introduction to Funding Concepts & Sources

2 Readings

  • Sources of Capital for Technology Startups
  • Startup Financing

Startup Funding: Personal Funds, Friends, & Family

    • 1 Videos
    • 2 Readings
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1 Videos

  • Startup Funding: Personal Funds, Friends, & Family

2 Readings

  • Startup Fundraising
  • Types of Startup Funding

Debt vs. Equity Funding

    • 1 Videos
    • 1 Readings
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1 Videos

  • Debt vs. Equity Funding

1 Readings

  • Technology Venture Funding Options

Equity Funding Stages & Angel Investors

    • 1 Videos
    • 2 Readings
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1 Videos

  • Equity Funding Stages & Angel Investors

2 Readings

  • Angel Investors
  • Startup Fundraising Primer

Equity Funding: Venture Capital

    • 1 Videos
    • 2 Readings
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1 Videos

  • Equity Funding: Venture Capital

2 Readings

  • Venture Capital
  • Term Sheets

Valuation, Cap Table, & Due Diligence

    • 1 Videos
    • 2 Readings
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1 Videos

  • Valuation, Cap Table, & Due Diligence

2 Readings

  • Company Valuation
  • Due Diligence

Government Grants & Crowdfunding

    • 1 Videos
    • 2 Readings
    • 1 Quiz
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1 Videos

  • Government Grants & Crowdfunding

2 Readings

  • Crowdfunding
  • Small Business Grants and Loans

1 Quiz

  • Startup Funding Sources

Financial Plan

    • 1 PeerReview
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1 Peer Review

  • Financial Plan

Business Plan Purpose & Outline

    • 1 Videos
    • 2 Readings
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1 Videos

  • Business Plan Purpose & Outline

2 Readings

  • Preparing a Business Plan
  • Business Planning

Business Plan Executive Summary & Company Overview

    • 1 Videos
    • 1 Readings
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1 Videos

  • Business Plan Executive Summary & Company Overview

1 Readings

  • Executive Summary

Product Plan & Market Plan

    • 1 Videos
    • 2 Readings
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1 Videos

  • Product Plan & Market Plan

2 Readings

  • Marketing Plan
  • Technology Marketing

Financial Plan, Management & Operations Plan

    • 1 Videos
    • 2 Readings
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1 Videos

  • Financial Plan, Management & Operations Plan

2 Readings

  • Management Plan
  • Writing the Management Plan

Risk Analysis, Summary & Outlook

    • 1 Videos
    • 2 Readings
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1 Videos

  • Risk Analysis, Summary & Outlook

2 Readings

  • Startup Risk Assessment
  • Why Startups Succeed

Managing, Distributing, & Presenting the Business Plan

    • 1 Videos
    • 1 Readings
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1 Videos

  • Managing, Distributing, & Presenting the Business Plan

1 Readings

  • Presenting the Business Plan

Presenting the Business Plan to Investors

    • 1 Videos
    • 2 Readings
    • 1 Quiz
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1 Videos

  • Presenting the Business Plan to Investors

2 Readings

  • Elevator Pitch
  • Investor Pitch Guide

1 Quiz

  • Business Plan

Integrating & Presenting the Business Plan

    • 1 PeerReview
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1 Peer Review

  • Company Overview and Risk Analysis

Startup Legal Business Structures p1/2

    • 1 Videos
    • 2 Readings
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1 Videos

  • Startup Legal Business Structures p1/2

2 Readings

  • Introduction to Legal Structures
  • Business Legal Structures

Startup Legal Business Structures p2/2

    • 1 Videos
    • 2 Readings
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1 Videos

  • Startup Legal Business Structures p2/2

2 Readings

  • Choosing a Business Structure
  • Startup Guide

Legal Issues--Intellectual Property: Patents

    • 1 Videos
    • 2 Readings
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1 Videos

  • Legal Issues--Intellectual Property: Patents

2 Readings

  • Intellectual Property
  • Protecting IP with Patents

Legal Issues: Trade Secrets, Copyrights, & Trademarks

    • 1 Videos
    • 2 Readings
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1 Videos

  • Legal Issues: Trade Secrets, Copyrights, & Trademarks

2 Readings

  • IP Strategies for Startups
  • Protecting Intellectual Property

Employee Related Legal Issues

    • 1 Videos
    • 2 Readings
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1 Videos

  • Employee Related Legal Issues

2 Readings

  • Legal Guide for Startups
  • Startup Checklist & Founder Agreement

Avoiding Potential Legal Issues

    • 1 Videos
    • 2 Readings
    • 1 Quiz
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1 Videos

  • Avoiding Potential Legal Issues

2 Readings

  • Startup Employee Handbook
  • Legal Challenges

1 Quiz

  • Startup Legal Considerations

Final Parts of the Business Plan

    • 1 PeerReview
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1 Peer Review

  • Executive Summary and Summary & Outlook

Business Ethics

    • 1 Videos
    • 2 Readings
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1 Videos

  • Business Ethics

2 Readings

  • Entrepreneurial Ethics
  • Promoting Ethics in Technical Organizations

Breakdowns in Business Ethics

    • 1 Videos
    • 2 Readings
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1 Videos

  • Breakdowns in Business Ethics

2 Readings

  • Ethics in Technology Entrepreneurship
  • Business Ethics

Building a Learning Organization

    • 1 Videos
    • 2 Readings
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1 Videos

  • Building a Learning Organization

2 Readings

  • What is a Learning Organization?
  • Learning Organization & Feedback

Learning from Failure

    • 1 Videos
    • 2 Readings
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1 Videos

  • Learning from Failure

2 Readings

  • Startup Risk Environment
  • Technology Startup Challenges

Growth Strategies: Existing Products & Markets

    • 1 Videos
    • 2 Readings
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1 Videos

  • Growth Strategies: Existing Products & Markets

2 Readings

  • Technology Startup Growth Strategies
  • Growth Challenges

Company Formation & Legal Considerations

    • 1 Videos
    • 1 Readings
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1 Videos

  • Company Formation & Legal Considerations

1 Readings

  • Systems View of Startup Growth

Exit Motivations and Strategies

    • 1 Videos
    • 1 Readings
    • 1 Quiz
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1 Videos

  • Exit Motivations and Strategies

1 Readings

  • Create an Exit Strategy

1 Quiz

  • Startup Growth & Launch

End-of-Course Quiz

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Closing

1 Quiz

  • Forming, Funding, & Launching a Tech Startup

Presenting the Business Plan

    • 1 PeerReview
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1 Peer Review

  • Presenting the Business Plan

Auto Summary

Discover the essentials of launching a startup with Coursera's "Forming, Funding, & Launching a Startup Company." This foundational course in Personal Development covers entrepreneurial finance, revenue models, and startup funding sources. Learners will build a revenue model, create a Financial Plan, and prepare an investor pitch. Available through Starter and Professional subscriptions. Ideal for aspiring entrepreneurs.