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Introduction to Intellectual Property
  • Level Foundation
  • المدة 16 ساعات hours
  • الطبع بواسطة University of Pennsylvania
  • Offered by

عن

Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets? This course will introduce the various types of U.S. intellectual property: patents, which cover inventions and process innovations; copyright, which protects original works of authorship; and trademarks, which protect a business’ commercial identity as the source of valuable goods and services. You will then explore case studies of how global businesses have used intellectual property law to generate enormous value from these intangible assets.

الوحدات

Welcome to Introduction to Intellectual Property

    • 3 Videos
    • 3 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Introduce Yourself!

3 Videos

  • Introduction to Intellectual Property
  • Why Learn About Intellectual Property Law?
  • Expansion of Intellectual Property

3 Readings

  • Pre-Course Survey (Optional)
  • Optional Reading: Intellectual Property Overview
  • Optional Reading: Why IP is Valuable

Forms of Intellectual Property

    • 3 Videos
    • 3 Assignment
Show info about module content

3 Assignment

  • Patent Quiz
  • Trademarks Quiz
  • Copyrights Quiz

3 Videos

  • Patents
  • Trademarks
  • Copyright

Other Regimes of Protection

    • 2 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 1 Quiz

2 Videos

  • Other Regimes
  • Takeaway Points

1 Readings

  • Overlaps in IP

Theories of Intellectual Property Rights

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • IP Theories

1 Videos

  • Why have IP Rights?

1 Readings

  • Is IP a Natural or Utilitarian Right?

The Economics of Intellectual Property

    • 6 Videos
    • 3 Readings
    • 2 Assignment
Show info about module content

2 Assignment

  • Costs of IP
  • Module 2 Quiz

6 Videos

  • Basic Intellectual Property Economics
  • The Mechanisms of Intellectual Property Rights
  • The Costs of Intellectual Property
  • Mechanism of IP Rights as Property
  • Balance of Intellectual Property Rights
  • Takeaway Points

3 Readings

  • IP as a Public Good
  • IP and Monopolies
  • Costs and Benefits to Patents

Alternatives to Intellectual Property Law

    • 1 Videos
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1 Videos

  • Alternatives to Intellectual Property Law

Alternatives to Patent Law

    • 2 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • Patent Law Alternatives

2 Videos

  • Alternatives to Patent Law
  • Alternatives to Patent Law: Government Contracts

2 Readings

  • Trade Secrets as an Alternative to Patents
  • Optional Reading: Beyond the Patents-Prizes Debate

Alternatives to Copyright Law

    • 2 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Copyright Law Alternatives

2 Videos

  • Alternatives to Copyright Law
  • Alternatives to Copyright: Private Subscriptions

1 Readings

  • Optional Reading: Open Source

Alternatives to Trademarks

    • 2 Videos
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 3 Quiz

1 Discussions

  • Should we use our current IP systems?

2 Videos

  • Alternatives to Trademark Law
  • Takeaway Points

Case Studies in IP

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Review of IP Forms

1 Videos

  • Case Studies in Intellectual Property Law

Case Studies - Apple Computer

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Case Study: Apple Computers

1 Readings

  • Apple Computers

Case Studies - General Motors

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Case Study: General Motors

1 Readings

  • GM and the Auto Industry

Case Studies - Novartis

    • 3 Videos
    • 2 Readings
Show info about module content

3 Videos

  • Case Study: Novartis
  • Case Study: Novartis Part 2
  • Takeaway Points

2 Readings

  • Novartis and Pharmaceutical IP Strategies
  • Concluding Thoughts

Summative Assessment

    • 1 Readings
    • 1 PeerReview
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1 Peer Review

  • Banana Shoes

1 Readings

  • Post-Course Survey (Optional)

Auto Summary

Unlock the secrets of the tech world's most valuable assets with "Introduction to Intellectual Property," a foundational course in personal development offered by Coursera. Guided by expert instructors, you'll delve into the fascinating realm of U.S. intellectual property law, exploring patents, copyrights, and trademarks. Learn how these legal tools protect inventions, original works, and commercial identities, and discover through compelling case studies how global businesses leverage these rights to create immense value. With a comprehensive 960-minute duration, this course is perfect for anyone looking to understand the legal backbone of innovation and creativity. Subscribe with the Starter option and embark on a journey to master the currency of the modern world. Ideal for aspiring entrepreneurs, legal enthusiasts, and tech innovators.

R. Polk Wagner
Instructor

R. Polk Wagner