Introduction to Public Relations and the Media
This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan.
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- المدة
- الطبع بواسطة University of Colorado Boulder
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Offered by
عن
This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan.Auto Summary
Dive into the world of Public Relations with this Coursera course focused on mastering branding communication. Ideal for beginners in personal development, you'll explore media management, journalist collaboration, and strategic communication planning. Create a professional portfolio with media contact lists, press releases, pitches, and crisis communication plans. Available through Starter and Professional subscriptions, this course offers foundational knowledge to boost your company's reputation.
Erin Willis