- Level Foundation
- المدة 50 ساعات hours
- الطبع بواسطة Google
-
Offered by
عن
Start the UX design process: Empathize, Define, Ideate is the second course in a certificate program that will equip you with the skills needed to apply to entry-level jobs in user experience (UX) design. In this course, you'll complete the first phases of the design process for a project that you'll be able to include in your portfolio. You will learn how to empathize with users and understand their pain points, define user needs using problem statements, and come up with lots of ideas for solutions to those user problems. Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers. No previous experience is necessary. By the end of this course, you will be able to: - Empathize with users to understand their needs and pain points. - Create empathy maps, personas, user stories, and user journey maps to understand user needs. - Develop problem statements to define user needs. - Generate ideas for possible solutions to user problems. - Conduct competitive audits. - Start designing a mobile app, a new project to include in your professional UX portfolio.الوحدات
Introduction to Course 2
1
Videos
- Introduction to Course 2: Empathize, Define, and Ideate
4
Readings
- Welcome to Course 2
- Helpful resources and tips
- Introduction to the first portfolio project
- Choose your portfolio prompt
1
Quiz
- Submit your choice of portfolio project prompt
Learn about UX design portfolio
2
Videos
- Lisa - Create a UX design portfolio
- Introduction to UX design portfolios
1
Readings
- Review: Explore UX design portfolios
1
Quiz
- Test your knowledge on UX portfolios
Start a UX design portfolio
2
Videos
- Introduction to website builders
- Introduction to best practices for UX design portfolios
3
Readings
- Explore website builders for your portfolio
- Plan your portfolio website
- Start your online portfolio
Empathize with users
4
Videos
- Empathize with users
- Recruit interview participants
- Prepare for user interviews
- Interviewing users
5
Readings
- Understand empathy in UX design
- Determine research goals and questions
- Find and recruit interview participants
- Conduct user interviews
- Build empathy with users to inform research
Learn about empathy maps
1
Videos
- Empathy Maps
1
Readings
- Build an empathy map
Identify user pain points
1
Assignment
- Test your knowledge on user pain points
1
Videos
- Identify user pain points
1
Readings
- Case studies: Products that address pain points
Create personas
1
Videos
- Understand personas
1
Readings
- Learn more about personas
Module 1 review
1
Videos
- Wrap-up: Empathizing with users and defining pain points
2
Readings
- Glossary terms from course 2, module 1
- Exemplars: Create personas for your portfolio project
2
Quiz
- Activity: Create personas for your portfolio project
- Module 1 challenge
Craft user stories
4
Videos
- Welcome to module 2
- Craft user stories
- Consider edge cases
- Ayan - Real world example of edge cases
2
Readings
- Learn more about user stories
- Review: Craft user stories
Create a user journey map
1
Videos
- Create a user journey map
1
Readings
- User journey map slides
Consider accessibility
2
Videos
- Consider accessibility when empathizing
- Understand the curb cut effect
1
Readings
- Consider accessibility during user research
Module 2 review
1
Videos
- Wrap-up: Creating user stories and user journey maps
2
Readings
- Glossary terms from course 2, module 2
- Exemplars: Create a user journey map for your portfolio project
2
Quiz
- Activity: Create a user journey map for your portfolio project
- Module 2 challenge
Define problem and hypothesis statements
3
Videos
- Welcome to module 3
- Create problem statements
- Define hypothesis statements
5
Readings
- Introduction to the define phase
- Define problem statements
- Learn more about defining user problems
- Define hypothesis statements
- Review: Build problem statements and hypothesis statements
1
Quiz
- Self-Reflection: Problem statements and the 5 Ws framework
Create a value proposition
1
Videos
- Determine a value proposition
1
Readings
- Determine a value proposition
1
Quiz
- Self-Reflection: Create a value proposition for your portfolio project
Explore the influence of psychology in UX design
2
Videos
- Understand human factors
- Explore psychology principles that influence design
1
Quiz
- Test your knowledge on how psychology and human factors influence design
Module 3 review
1
Videos
- Wrap-up: Defining user problems
1
Readings
- Glossary terms from course 2, module 3
1
Quiz
- Module 3 Challenge: Define user problems
Understand design ideation
1
Assignment
- Self-Reflection: Ideation in everyday life
4
Videos
- Welcome to module 4
- Understand design ideation
- Explore lots of ideas
- Recognize business needs during design ideation
1
Readings
- Learn more about design ideation
Use research to inform ideation
2
Videos
- Use research to inform ideation
- Craig - Research informs ideation in the real world
1
Readings
- Learn more about how research informs ideation
Build goal statements
1
Videos
- Create goal statements
2
Readings
- Learn more about goal statements
- Review: Build goal statements
Conduct competitive audits
2
Assignment
- Test your knowledge on competitive audits
- Activity: Create a competitive audit for your portfolio project
5
Videos
- Scope the competition
- Limits to competitive audits
- Steps to conduct a competitive audit
- Use insights from competitive audits to ideate
- Vanessa - My journey to UX
4
Readings
- Learn more about competitive audits
- Steps to conduct a competitive audit
- Review: Create a competitive audit and audit report
- How to present a competitive audit
Brainstorm design ideas by sketching
3
Videos
- Use How Might We to ideate
- Use Rapid Sketching to ideate
- Consider user journeys during ideation
2
Readings
- Best practices for How Might We
- Best practices for Rapid Sketching
Module 4 review
1
Readings
- Glossary terms from course 2, module 4
1
Quiz
- Module 4 challenge
Course review
1
Videos
- Congratulations on completing Course 2: Empathize, Define, and Ideate
3
Readings
- Reflect and connect with your peers
- Course 2 Glossary
- Start the next course
Auto Summary
"Start the UX Design Process: Empathize, Define, and Ideate" is a beginner-friendly Coursera course in Personal Development, instructed by current UX designers and researchers at Google. It focuses on the initial phases of UX design, teaching skills like empathizing with users, defining user needs, and ideating solutions. Through hands-on activities, learners will create empathy maps, personas, and start designing a mobile app for their professional portfolio. This 3000-minute course is part of a certificate program aimed at preparing learners for entry-level UX design jobs, with no prior experience required. Subscription options include a Starter plan.

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