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Network Analysis for Marketing Analytics
  • Level Professional
  • المدة 10 ساعات hours
  • الطبع بواسطة University of Colorado Boulder
  • Offered by

عن

Network analysis is a long-standing methodology used to understand the relationships between words and actors in the broader networks in which they exist. This course covers network analysis as it pertains to marketing data, specifically text datasets and social networks. Learners walk through a conceptual overview of network analysis and dive into real-world datasets through instructor-led tutorials in Python. The course concludes with a major project. This course can be taken for academic credit as part of CU Boulder’s Master of Science in Data Science (MS-DS) degree offered on the Coursera platform. The MS-DS is an interdisciplinary degree that brings together faculty from CU Boulder’s departments of Applied Mathematics, Computer Science, Information Science, and others. With performance-based admissions and no application process, the MS-DS is ideal for individuals with a broad range of undergraduate education and/or professional experience in computer science, information science, mathematics, and statistics. Learn more about the MS-DS program at https://www.coursera.org/degrees/master-of-science-data-science-boulder.

الوحدات

Introduction

    • 1 Readings
    • 1 Discussion
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1 Discussions

  • Introduce Yourself!

1 Readings

  • Welcome and Where to Find Help

Lectures

    • 2 Videos
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2 Videos

  • Network Analysis Lecture 1
  • Network Analysis Lecture 2

Reference Docs

    • 2 Readings
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2 Readings

  • Introduction to Using Google Colab for this Course
  • Dr. Vargo’s Network Analysis of Political Twitter

Lectures

    • 2 Videos
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2 Videos

  • Network Analysis Lecture 3
  • Network Analysis Lecture 4

Reference Docs

    • 1 Readings
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1 Readings

  • Dr. Vargo's Network Analysis of Academic Journal Articles

Assessments

    • 1 Quiz
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1 Quiz

  • Network Analysis

Lectures

    • 1 Videos
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1 Videos

  • Network Analysis Lecture 5

Lecture Notebooks

    • 1 Readings
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1 Readings

  • Lecture Notebook Links

Assessments

    • 1 Readings
    • 1 Quiz
    • 1 Programming
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1 Programming

  • Homework 1: Working with Twitter Data

1 Readings

  • Lab 1: Mentions Networks

1 Quiz

  • Lab 1 Quiz

Lectures

    • 1 Videos
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1 Videos

  • Network Analysis Lecture 6

Lecture Notebooks

    • 1 Readings
Show info about module content

1 Readings

  • Lecture Notebook Links

Assessments

    • 1 Readings
    • 1 Quiz
    • 1 Programming
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1 Programming

  • Homework 2: Tokenization & NLP

1 Readings

  • Lab 2: Semantic Networks

1 Quiz

  • Lab 2 Quiz

Auto Summary

Explore the intricate world of network analysis in marketing analytics with this professional-level course from Coursera. Perfect for those in Big Data and Analytics, you'll dive into text datasets and social networks using Python. Ideal for learners with a background in computer science, information science, mathematics, or statistics, this 600-hour course offers hands-on experience and a major project. Enroll through CU Boulder’s MS-DS program without application barriers, available in Starter and Professional subscriptions.

Chris J. Vargo
Instructors

Chris J. Vargo

Scott Bradley
Instructors

Scott Bradley