- Level Professional
- المدة 26 ساعات hours
- الطبع بواسطة INSEAD
-
Offered by
عن
In this fourth and final course of the specialization, you will synthesize your learning into a project deliverable called a Blockchain Opportunity Analysis. The goals of this course are twofold: One, it's for you to identify a specific need or problem in your chosen industry that can potentially be solved using blockchain technology. Two, it's for you to investigate possible solutions to this problem, including how these solutions might be executed. You will accomplish different project milestones each week, and will be introduced to several tools that entrepreneurs use to organize their findings. Throughout this process, you will hear from real-world practitioners who have hands-on experience in the blockchain ecosystem. Additionally, by participating in this course you will gain access to our Blockchain Case Commons"a crowdsourced collection of blockchain applications and use-cases spanning multiple industries. As an outcome of this course, you'll walk away with a consolidated, peer-reviewed Blockchain Opportunity Analysis, which you can use to pitch your idea to your organization or even to potential investors.الوحدات
Course Introduction
2
Videos
- Course Introduction
- Instructor Introduction
Industry Transformations
1
Discussions
- Introduction
2
Videos
- Blockchain Transformations for Every Industry
- Practitioner Perspective: Rob Carter, Executive VP and CIO, FedEx
1
Readings
- Industry Transformations
Blockchain Case Commons
1
Videos
- How to Use the Blockchain Case Commons
1
Readings
- Introduction to the Blockchain Case Commons
Exploring Your Market
1
Assignment
- Reflection: Exploratory Market Research
1
Videos
- Practitioner Perspective: Mihai Alisie, Co-founder of Ethereum, CEO at AKASHA
2
Readings
- Exploratory Market Research
- Conducting Preliminary Market Research
Competition
1
Readings
- How to Perform a Competitive Analysis
Project Milestone: Industry Analysis
1
Peer Review
- Industry Analysis
Problems that Blockchain Can and Cannot Solve
1
Discussions
- Problems in Your Market Segment
1
Videos
- Module Overview: Problems that Blockchain Can and Cannot Solve
1
Readings
- Problems That Blockchain Can and Cannot Solve
Practitioner Perspectives: Problem Solving with Blockchain
6
Videos
- Rob Carter, Executive VP and CIO, FedEx
- Oleg Fomenko, Co-founder of Sweatcoin
- Ana Trbovich, Co-founder and COO at Grid Singularity
- Yaniv Neu-Ner, Founder at Counter
- Will Harborne, Director of Operations at Ethfinex
- Siddharth Singhal, APAC Business Development & Strategic Relations at R3
Selecting a Problem
2
Videos
- Practitioner Perspective - Hariton Korizis, Co-founder & Chief Architect at ResonanceX
- How to Use a Decision Matrix
5
Readings
- How To Write a Good Problem Statement
- Blockchain Opportunity Brainstorm
- Problem Solving With Blockchain
- Decision Matrix
- Statement of Benefit
Project Milestone: Opportunity Identification
1
Peer Review
- Opportunity Identification
Positioning Your Idea
2
Videos
- Module Overview: Positioning
- Practitioner Perspective: Rolf Hoefer, Keyless Technologies
2
Readings
- Positioning Your Idea
- Strategic Positioning of Your Organization
Project Milestone: Positioning
1
Peer Review
- Positioning
Executing Your Idea
2
Videos
- Module Overview: Business Model Innovation
- Practitioner Perspective: Ana Trbovich, Co-founder and COO at Grid Singularity
2
Readings
- Designing Your Business Model
- Operational Considerations
Project Milestone: Execution
1
Peer Review
- Execution
Final Deliverable
1
Peer Review
- Blockchain Opportunity Analysis
1
Videos
- Preparing Your Final Deliverable
Reflection & Wrap-up
2
Videos
- Course Wrap-up
- Specialization Wrap-up
Auto Summary
"Blockchain Opportunity Analysis" is a professional-level course in Business & Management offered by Coursera. Over approximately 1560 minutes, you will identify industry-specific problems and explore blockchain solutions, achieving project milestones weekly. Gain insights from real-world blockchain practitioners and access a crowdsourced database of blockchain applications. Ideal for professionals looking to pitch innovative ideas to organizations or investors, the course offers flexible subscription options including Starter, Professional, and Paid plans.

Don Tapscott

Alex Tapscott