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Brand Management
  • Level Foundation
  • Ratings
  • المدة
  • الطبع بواسطة Indian Institute of Management Bangalore
  • Total students 5,673 enrolled
  • Offered by

عن

Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you!

This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.

What you will learn

  • Basics of brand management
  • Key brand-related terminology
  • Important frameworks and principles of branding

Skills you learn

Auto Summary

Discover the essentials of brand management with edX's foundational course. Unravel key terminology and principles, designed for professionals and beginners alike. Flexible subscription options available: Starter and Professional. Join now to enhance your business and management skills.

Preeti Krishnan Lyndem
Instructor

Preeti Krishnan Lyndem