Monthly Subscription Starting at AED 99 + VAT

Business Intelligence and Competitive Analysis
  • Level Foundation
  • المدة 11 ساعات hours
  • الطبع بواسطة Rutgers the State University of New Jersey
  • Offered by

عن

By the end of 2019, it is clear that American Airlines (AAL), the world’s largest airline group and a SP500 company, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines and going in the opposite direction from the SP500 index, AAL needs to find out what is going on, and how to turn the company and its stock price around. Addressing the challenge faced by AAL may well be a large-scale management consulting project. To start, business intelligence and competitive analysis (or competitive intelligence for short) is required to discover the problems and opportunities for the company which lay the foundation for the turning-around strategies. In this course, you will gain the knowledge and skills to combine data, analytics models and visualization tools for effective and efficient competitive intelligence. Upon completion of the course, you should be able to conduct competitive intelligence on companies of your choice as a management consultant. Note: To gain hands-on experiences in competitive intelligence via data analytics, you need to get into action. To this end, this course utilizes an external website (free) for you to practice the skills learned.

الوحدات

Course Overview

    • 2 Videos
    • 1 Readings
Show info about module content

2 Videos

  • From American Airlines to Competitive Intelligence
  • Topics and Weekly Preview

1 Readings

  • Is this course right for me?

Competitive Intelligence Overview

    • 2 Videos
    • 1 Readings
Show info about module content

2 Videos

  • Why Benchmarking?
  • Industry Classifications

1 Readings

  • Industry classifications & company KPIs

Impact of Competitive Intelligence: The World's Major Economies

    • 8 Videos
    • 1 Readings
Show info about module content

8 Videos

  • The Largest, Most Valuable, and Fastest Growing Economies
  • Leading Countries by Industry
  • Industry Trend and the Impact of COVID-19 Pandemic
  • The Most Prosperous Regions by Country
  • The Most scalable (Easy Money) and Valuable Industries
  • Cross Country Enterprise Ranking: Largest vs. Most Valuable Companies
  • Financials Driving Stock Market Performance
  • Global Value Chains: The Most Value-added Segments

1 Readings

  • Competitive intelligence: history and prospect

Competitive Intelligence Introduction Assignment

    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Competitive Intelligence Introduction Quiz

1 Discussions

  • Choose companies and find their classifications

Assess Market Potential, Risk and Competition Intensity

    • 3 Videos
    • 1 Readings
Show info about module content

3 Videos

  • Market Potential, Growth and Profitability
  • Market Risk Analysis
  • Concentration and Competition Intensity

1 Readings

  • Market potential, risk and competition intensity

Value Chain Analysis

    • 2 Videos
    • 1 Readings
Show info about module content

2 Videos

  • Value Chain Analysis I: Focused Study
  • Value Chain Analysis II: Comprehensive Study

1 Readings

  • Value Chain Analysis

Data and Tools

    • 6 Videos
    • 1 Readings
Show info about module content

6 Videos

  • Data and software tools: overview
  • Screenshots: Create A New Project
  • Screenshots: Business GEOINFO
  • Screenshots: Industry Analysis and Enterprise Diagnosis
  • Screenshots: Navigator and Supply Chain Mapping
  • Screenshots: Preview, Search and Cite

1 Readings

  • Data and Tools

Industry Analysis Assignment

    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Industry Analysis Quiz

1 Peer Review

  • Industry Analysis Mini-Project

Where do I stand in the competitive landscape?

    • 2 Videos
    • 1 Readings
Show info about module content

2 Videos

  • Where do I stand in the competitive landscape?
  • Profit Frontier, Risk vs Return

1 Readings

  • Competition positioning

Enterprise Ranking

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Enterprise Ranking

1 Readings

  • Enterprise Rankings

Key Performance Indicators (KPI) Examination

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • KPI Examination

1 Readings

  • From Physical Examination to KPI Examination

Competition Positioning Assignment

    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Competition Positioning Quiz

1 Peer Review

  • Competition Positioning Mini-Project

Competitive Strengths and Weaknesses

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • What are my strengths and weaknesses?

1 Readings

  • Strengths and Weaknesses

Value Drivers and Levers

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Value Driver Analysis

1 Readings

  • Value Drivers and Levers

Breakdown Analysis: Identifying Problems and Causes

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Breakdown Analysis

1 Readings

  • The Power of Breakdown Analysis

Enterprise Diagnosis Assignments

    • 1 Readings
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Enterprise Diagnosis Quiz

1 Peer Review

  • Enterprise Diagnosis Mini-Project

1 Readings

  • Competitive Intelligence Summary

Auto Summary

Unlock the power of data with "Business Intelligence and Competitive Analysis" in the Business & Management domain. Led by an expert instructor, this foundational course equips you with essential skills in data, analytics models, and visualization tools to drive competitive intelligence. Over 660 minutes, you'll learn to analyze and turn around companies, much like a management consultant. Available under Starter and Professional subscriptions, this course is perfect for aspiring consultants and business professionals seeking actionable insights.

Yao Zhao
Instructor

Yao Zhao