Design Thinking: Discovery Tools
Welcome Designers! In this course, you will learn to use the most important tools from the field of human-centered design to generate ideas: stakeholder mapping, journey mapping, personas, value-chain analysis, the job-to-be-done, ethnographic interviews, and more.
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- المدة 14 ساعات hours
- الطبع بواسطة University of Virginia
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Offered by
عن
Welcome Designers! In this course, you will learn to use the most important tools from the field of human-centered design to generate ideas: stakeholder mapping, journey mapping, personas, value-chain analysis, the job-to-be-done, ethnographic interviews, and more. Learn to connect with your customers on a human level, to get beyond what they say and observe what they do. Developed at the Darden School of Business at the University of Virginia, the courses sees a team of design experts join Jeanne Liedtka to explore some of these critical tools that will spark your creativity and help you discover more about your potential clients.الوحدات
Lesson 1
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2
Videos
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1
Readings
2
Videos
- Intro to Discovery Tools
- Becoming Creative
1
Readings
- Course Overview and Requirements
Lesson 2
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4
Videos
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2
Readings
-
1
Discussion
1
Discussions
- Stakeholder Mapping
4
Videos
- Stakeholder Mapping Overview
- Stakeholder Mapping Example
- Tool Workshop Stakeholder Mapping
- The FDA Story
2
Readings
- Welcome to Week 1
- Project Activity - Stakeholder Map
Assessment
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1
Assignment
1
Assignment
- Week 1 Quiz
Lesson 1
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6
Videos
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1
Readings
6
Videos
- Reframing using Job to be Done
- Job to be Done Two Components
- Ethnographic Interviewing
- Tools in Use- Framing at the Mayo Clinic
- Tools in Use- Framing in Hospital Settings
- Tools in Use- The Job to be Done at Pfizer
1
Readings
- Welcome to Week 2
Lesson 2
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6
Videos
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2
Readings
-
1
Discussion
1
Discussions
- JTBD and Ethnographic Interviewing
6
Videos
- KINGWOOD Overview
- KINGWOOD Defining the Problem
- KINGWOOD Adapting Research Tools
- KINGWOOD Involving Key Stakeholders
- KINGWOOD Using Visualization
- KINGWOOD Developing Empathy
2
Readings
- Project Activity - Job To Be Done
- Project Activity - Ethnographic Interviews
Assessment
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1
Assignment
1
Assignment
- Week 2 Quiz
Lesson 1
-
7
Videos
-
1
Readings
-
1
Discussion
1
Discussions
- Journey Mapping
7
Videos
- Journey Maps and Unmet Customer Needs
- Four Things to Know About Journey Maps
- Journey Map Example- The Whole Aquarium
- More Journey Map Examples
- Journey Map How To, 6 Steps
- A Closer Look- Journey Maps for Retirement
- Tools in Use Journey Mapping for the A ha Moment
1
Readings
- Welcome to Week 3
Assessment
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1
Assignment
1
Assignment
- Week 3 Quiz
Peer-Reviewed Assignment
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1
PeerReview
1
Peer Review
- Journey Map
Lesson 1
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6
Videos
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2
Readings
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1
Discussion
1
Discussions
- Personas
6
Videos
- Why Develop Personas
- Persona Snack Food Example
- Personas and the Two by Two
- Combining Personas and Journey Maps
- Tools in Use Personas in Leisure Learning
- Tools in Use Personas and Branding Kate!
2
Readings
- Welcome to Week 4
- Project Activity - Personas
Assessment
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1
Assignment
1
Assignment
- Week 4 Quiz
Lesson 1
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2
Videos
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2
Readings
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1
Discussion
1
Discussions
- Value Chain Analysis
2
Videos
- Value Chain Background and Steps
- Value Chain Personal Computing Example
2
Readings
- Welcome to Week 5
- Project Activity - Value Chain Analysis
Assessment
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1
Assignment
1
Assignment
- Week 5 Quiz
Auto Summary
Discover the essentials of human-centered design with "Design Thinking: Discovery Tools," a foundational course in Business & Management. Led by Jeanne Liedtka and a team of design experts from the Darden School of Business at the University of Virginia, this course offers a deep dive into critical tools that will enhance your creativity and customer understanding. Participants will master techniques such as stakeholder mapping, journey mapping, personas, value-chain analysis, and ethnographic interviews. These tools will help you connect with customers on a deeper level, uncovering insights beyond verbal feedback by observing real behaviors. Spanning a total of 840 minutes, the course is available through Coursera with a Starter subscription option, making it accessible for those new to design thinking. Ideal for aspiring designers, business professionals, and anyone interested in customer-centric innovation, this course promises to equip you with the skills to generate impactful ideas and drive meaningful change. Join now and start your journey towards mastering human-centered design.
Jeanne M. Liedtka