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Digital Business - Understand the digital world
  • Level Foundation
  • المدة 12 ساعات hours
  • الطبع بواسطة Institut Mines-Télécom
  • Offered by

عن

Facebook, AirBnB, Tesla, Amazon, Uber. In just a few years, companies like these have changed the face of the global economy. Meanwhile, hundreds of thousands of start-ups are disrupting old business models, taking on centennial industrial groups – and winning. It’s clear that the rules of business have changed forever. This MOOC provides a knowledge toolkit for the ongoing digital revolution. You’ll discover 10 concepts that are essential for understanding the new mechanisms of digital business and innovation. Each concept is explained in its own beautifully designed, content-rich instructional video, along with additional resources for you to explore. The ideas are illustrated with up-to-the-minute case studies and examples from a wide range of industries. Week 1 : Why Digital Changes Everything Week 2 : Creating Value in a Digital World Week 3 : Thinking and Acting Differently This MOOC is ideal for learners from a wide range of backgrounds. It is brought to you by three expert professors and researchers from IMT - Telecom Paris, a leading European graduate school in the field of digital technology and social science. This MOOC is supported by the Patrick and Lina Drahi Foundation.

الوحدات

Course Introduction

    • 1 Videos
    • 4 Readings
Show info about module content

1 Videos

  • Watch the course video presentation (1')

4 Readings

  • Let's break the ice!
  • Learning outcomes
  • Professors are there, but you don't see us!
  • Make the most of this MOOC (assessment, quizz, forums,...)

1- Digital disruption

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Digital disruption

1 Discussions

  • Your examples of Digital disruption

1 Videos

  • How to harness the power of digital disruption?

2 Readings

  • Readings
  • Video transcript

2 - The pace of digital technological change

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • The pace of digital technological change

1 Discussions

  • Your examples of The pace of digital technological change

1 Videos

  • Why the pace of technological change is faster than ever?

2 Readings

  • Readings
  • Video transcript

3 - Digital third places

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Digital third places

1 Discussions

  • Your examples of Third Digital Places

1 Videos

  • Why physical spaces are even more crucial in the virtual world?

2 Readings

  • Readings
  • Video transcript

4 - The power of externalities

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Externalities

1 Discussions

  • Your examples of The power of externalities

1 Videos

  • Why externalities have become such a powerful lever for value creation?

2 Readings

  • Readings
  • Video transcript

5 - Digital business models

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Digital business models

1 Discussions

  • Your examples of Digital business models

1 Videos

  • How to make a profit from free or no-margin products and knowledge sharing?

2 Readings

  • Readings
  • Video transcript

6 - Strategy in the digital era

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Strategy in the digital era

1 Discussions

  • Your examples of Strategy in the digital era

1 Videos

  • Why pragmatism, not persistence, wins the digital race?

2 Readings

  • Readings
  • Video transcript

7 - Effectuation in a digital world

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Effectuation in a digital world

1 Discussions

  • Your examples of Effectuation in a digital world

1 Videos

  • How successful digital entrepreneurs make the most of what they’ve got?

2 Readings

  • Readings
  • Video transcript

8 - The key factors of success for startups

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • The key factors of success for startups

1 Discussions

  • Your examples of The key factors of success for startups

1 Videos

  • How to guarantee your digital startup fails first time?

2 Readings

  • Readings
  • Video transcript

9 - The entrepreneurial epiphany

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • The entrepreneurial epiphany

1 Discussions

  • Your examples of The entrepreneurial epiphany

1 Videos

  • Why execution, not ideas, is the key to digital success?

2 Readings

  • Readings
  • Video transcript

10 - The new rationality of seed funds

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • The new rationality of seed funds

1 Discussions

  • Your examples of The new rationality of seed funds

1 Videos

  • What seed funds see when they look at a digital business?

2 Readings

  • Readings
  • Video transcript

Auto Summary

Transform your understanding of the global economy with the "Digital Business - Understand the Digital World" course from Coursera. Designed within the Business & Management domain, this course delves into the transformative impact of digital giants such as Facebook, AirBnB, Tesla, Amazon, and Uber, along with numerous disruptive start-ups that are reshaping traditional business models. Led by three expert professors from the prestigious IMT - Telecom Paris, this course offers a comprehensive toolkit for navigating the ongoing digital revolution. Over three weeks, learners will explore 10 essential concepts that underpin digital business and innovation, each explained through engaging, content-rich instructional videos accompanied by additional resources and real-world case studies from various industries. Course Breakdown: - Week 1: Why Digital Changes Everything - Week 2: Creating Value in a Digital World - Week 3: Thinking and Acting Differently With a total duration of 720 minutes, this foundational course is perfect for learners from diverse backgrounds who are keen to grasp the new mechanisms of the digital economy. Supported by the Patrick and Lina Drahi Foundation, the course is available under the Starter subscription option, making it an accessible stepping stone into the digital business landscape. Join now and equip yourself with the knowledge to thrive in a digitally-driven world.

Thomas Houy
Instructors

Thomas Houy

Laurent Gille
Instructors

Laurent Gille

Valérie Fernandez
Instructors

Valérie Fernandez