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Entrepreneurship Capstone
  • Level Foundation
  • المدة 10 ساعات hours
  • الطبع بواسطة University of Maryland, College Park
  • Offered by

عن

Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.

الوحدات

Overview

    • 1 Videos
    • 4 Readings
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1 Videos

  • Welcome to the Entrepreneurship Capstone

4 Readings

  • Introduction to the course
  • Meet Dr. James V. Green
  • Connect with your classmates
  • Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs

Value Innovation

    • 3 Videos
    • 1 Readings
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3 Videos

  • Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Advice Do You Have For Aspiring Entrepreneurs?
  • Does your solution create value for your stakeholders?
  • What is value innovation?

1 Readings

  • "Value Innovation: The Strategic Logic of High Growth" by W. Chan Kim and Renee Mauborgne. Harvard Business Review.

Opportunity Identification

    • 3 Videos
    • 2 Readings
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3 Videos

  • Is the problem real?
  • Is your advantage superior and sustainable?
  • Can you build the right team at the right time?

2 Readings

  • "Every Company Is Up For Disruption, So Keep Your Products Simple" by Victor Belfor. TechCrunch.
  • "How to Convince People to Join Your Startup" by Alison Johnston. Mashable.

Business Modelling

    • 3 Videos
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3 Videos

  • Will your business model work?
  • Crafting the business model canvas: Part 1
  • Crafting the business model canvas: Part 2

Lecture Slides

    • 1 Readings
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1 Readings

  • Lecture Slides

Challenge Activity

    • 1 Assignment
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1 Assignment

  • Initial Business Model Canvas

Expand Your Learning

    • 1 Readings
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1 Readings

  • Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators

Customer Discovery

    • 5 Videos
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5 Videos

  • Customer segments, value propositions, and product features
  • Customer types
  • Customer segments and business models
  • Customer archetypes
  • Minimum viable product

Interviewing Customers

    • 1 Videos
    • 4 Readings
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1 Videos

  • How to interview customers

4 Readings

  • Talking to Humans" by Giff Constable. Available as a free PDF.
  • "Customer Development Interviews How-to: Finding People" by Cindy Alvarez
  • "95 Ways to Find Your First Customers for Customer Development" by Jason Evanish
  • "How do I set up customer interviews?" by Jeff Lash

Lecture Slides

    • 1 Readings
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1 Readings

  • Lecture Slides

Challenge Activity

    • 1 Assignment
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1 Assignment

  • Customer Interviews and Analysis: Part 1 of 2

Customer Analysis

    • 3 Readings
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3 Readings

  • Sizing the Opportunity (2:50)
  • Finding Patterns (1:50)
  • Looking for Insights (0:58)

Challenge Activity

    • 1 Assignment
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1 Assignment

  • Customer Interviews and Analysis: Part 2 of 2

The Marketing Mix

    • 2 Videos
    • 1 Readings
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2 Videos

  • Developing the marketing mix: Part 1
  • Developing the marketing mix: Part 2

1 Readings

  • Marketing mix

The 4Ps & Sales

    • 3 Videos
    • 4 Readings
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3 Videos

  • Pricing
  • Sales forecasting
  • Managing the sales pipeline

4 Readings

  • Product strategies
  • Pricing strategies
  • Place strategies
  • Promotion strategies

Lecture Slides

    • 1 Readings
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1 Readings

  • Lecture Slides

Challenge Activity

    • 1 Assignment
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1 Assignment

  • Marketing and Sales Strategy

Product Fit, Validation, and Scaling

    • 5 Videos
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5 Videos

  • Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Decisions Did You Make to Get Your Business Off the Ground?
  • Product fit
  • Building the right revenue model
  • Scaling sales
  • Building the company

Lecture Slides

    • 1 Readings
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1 Readings

  • Lecture Slides

Challenge Activity

    • 1 Assignment
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1 Assignment

  • Final Business Model Canvas

Defining and Authoring the Plan

    • 2 Videos
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2 Videos

  • Defining the business plan
  • Authoring the business plan

Lecture Slides

    • 1 Readings
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1 Readings

  • Lecture Slides

Challenge Activities

    • 1 Assignment
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1 Assignment

  • Business Plan

Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs

    • 1 Readings
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1 Readings

  • Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators

Auto Summary

The Entrepreneurship Capstone course focuses on developing a comprehensive business plan and investor pitch, leveraging tools from the University of Maryland's master's in technology entrepreneurship. This online Business & Management course spans 600 minutes and offers Starter and Professional subscriptions. Ideal for foundational learners aiming to create or enhance venture concepts.

Dr. James V. Green
Instructor

Dr. James V. Green