- Level Foundation
- المدة 5 ساعات hours
- الطبع بواسطة Goldman Sachs
-
Offered by
عن
This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level. In this course, you will examine your customers’ buying process and explore the benefits of market segmentation. Through competitive analysis and identifying your competitive advantage, you will consider how an understanding of your customers and competitors can help you maximize the value of your offer, enabling you to achieve business growth. By the end of this course, you will have developed a clear Customer Value Proposition (CVP). This will enable you to communicate your business offering to your target audience in a compelling way. You will also have the opportunity to examine how the development of a pricing strategy can best support business growth. The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. If you choose to take all 10 courses, you will explore all the key elements of your business and develop a thorough plan for your business’s growth. You can find out more about the Goldman Sachs 10,000 Women collection in the FAQs.الوحدات
Lesson 1. Understanding your customers
2
Videos
- Welcome
- Customer segmentation
4
Readings
- Getting started
- Your future customers and markets
- The benefits of segmenting your customers
- Segmenting your target customers (Exercise 1)
Lesson 2. The Customer Buying Process
1
Videos
- Maximizing value in the Customer Buying Process
2
Readings
- The Customer Buying Process
- Review your Customer Buying Process with your team (Exercise 3)
Lesson 3. Defining your competitive advantage
1
Discussions
- Discussing your competitive edge
1
Videos
- Exploring competitive differentiation
4
Readings
- Considering your competition
- Identifying your competitors (Exercise 4)
- Finding more information on your competitors
- Differentiating yourself from your competitors
Lesson 4. Communicating the value you offer to customers
1
Videos
- Introducing the Customer Value Proposition
3
Readings
- The Customer Value Proposition
- Understanding the difference between B2B and B2C CVPs
- Using your CVP to support your business
Lesson 5. Understanding how your CVP influences your pricing strategy
1
Discussions
- Reflecting on your pricing strategy
1
Videos
- Selecting a pricing model
3
Readings
- Your CVP and pricing strategy
- Exploring innovative pricing approaches
- Developing your pricing strategy
Lesson 6. Next steps
1
Assignment
- End of course assessment
3
Readings
- Recording your progress
- Congratulations
- Progressing to the next course in 10,000 Women
Auto Summary
Unlock business growth with the "Fundamentals of Customers and Competition" course by Goldman Sachs 10,000 Women. Tailored for entrepreneurs, this free online course delves into customer buying processes, market segmentation, and competitive analysis. Develop a compelling Customer Value Proposition (CVP) and effective pricing strategies. Flexible learning options allow you to customize your journey, with the option to explore all 10 courses in the collection. Offered by Coursera, this foundational course spans 300 minutes and is available through Starter and Professional subscriptions. Ideal for aspiring business leaders aiming to enhance their market presence.

Goldman Sachs 10,000 Women

Edward David

Anne Donnellon

Michael Fetters

Geetha Krishnan

Mori Taheripour

Sarah Underwood