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Fundamentals of entrepreneurship in the family business
  • Level Expert
  • المدة 23 ساعات hours
  • الطبع بواسطة Tecnológico de Monterrey
  • Offered by

عن

Nowadays, family businesses are indispensable in our economy. However, it is very important to identify the tools and strategies of success that allow them to transcend in a competitive environment. For that reason, this entrepreneurship course gives you the opportunity to know and apply best practices, taking into account entrepreneurship and innovation models that will allow you to take advantage of the strengths that posseses the family business, in order to create a suitable business for next generations. In this entrepreneurship course you will have the opportunity to know the instruments and components that involve entrepreneurship; from ideation, market validation and value proposition, to present your sales plan to attract investors (Business Pitch). This online course delivers the knowledge and tools necessary for the success of a venture in the family business. The Center for Entrepreneurial Families and EGADE Business School of the Tecnológico de Monterrey is the ideal institution to develop these skills, since Tecnológico de Monterrey is the number 1 university in Mexico and the 6th best in Latin America according to Times Higher Education (THE) 2016. Professors at Center for Entrepreneurial Families are highly qualified and recognized as part of the worldwide STEP project for family entrepreneurship, and EGADE Business School is the number 1 business school in Latin America in MBA program, according to the ranking of AméricaEconomía.

الوحدات

Opening

    • 7 Readings
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7 Readings

  • General objective and list of topics
  • References
  • Schedule
  • Frequent questions
  • Evaluation
  • Methodology
  • Policies

1.1 Entrepreneurial orientation of the family business

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Self-evaluation

1 Discussions

  • Networking topic 1

1 Videos

  • Entrepreneurial orientation of the family business

2 Readings

  • Introduction
  • To know more

1.2 Familiness (Resources that are unique to a family business)

    • 1 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • Self-evaluation

1 Videos

  • Familiness (resources that are unique to a family business)

2 Readings

  • PDF. STEP Model - Familiness
  • Infographic

Contextualized situation

    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Contextualized situation

1 Readings

  • Contextualized situation

Evaluation of Topic 1

    • 2 Readings
    • 1 Assignment
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1 Assignment

  • Topic Evaluation 1

2 Readings

  • Evaluation of Topic 1. A Family Business Venture: The STEP Model
  • Invitation to continue with the next topic

2.1 Introduction to Innovation and Entrepreneurship

    • 1 Videos
    • 3 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Self-evaluation

1 Discussions

  • Networking topic 2

1 Videos

  • Introduction to Innovation and Entrepreneurship

3 Readings

  • Introduction
  • Introduction to Innovation and Entrepreneurship
  • To know more

2.2 Mega Trends and Family Office

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Self-evaluation

1 Videos

  • Mega trends and family office

1 Readings

  • Infographic

Peer-assessed individual project

    • 1 Readings
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1 Readings

  • Peer-assessed individual project

Evaluation of Topic 2

    • 2 Readings
    • 1 Assignment
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1 Assignment

  • Topic Evaluation 2

2 Readings

  • Evaluation of Topic 2. Mega Trends and Entrepreneurship
  • Invitation to continue with the next topic

3.1 Ideation and Customer Discovery

    • 1 Videos
    • 3 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Self-evaluation

1 Discussions

  • Networking topic 3

1 Videos

  • Ideation

3 Readings

  • Introduction
  • The SCAMPER Method in Ideation
  • To know more

3.2 Market Validation

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Self-evaluation

1 Videos

  • The video shows tools and guidelines to prepare ideation sessions.

1 Readings

  • Infographic

Evaluation of Topic 3

    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Topic Evaluation 3

2 Readings

  • Evaluation of Topic 3. Ideation and Market Validation
  • Invitation to continue with the next topic

4.1 Opportunity Recognition

    • 1 Videos
    • 3 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Self-evaluation

1 Discussions

  • Networking topic 4

1 Videos

  • Opportunity Recognition

3 Readings

  • Introduction
  • Opportunity Recognition
  • To know more

4.2 Business Model

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Self-evaluation

1 Videos

  • Business Model

1 Readings

  • Infographic

Individual practice with peer evaluation

    • 1 Readings
    • 1 PeerReview
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1 Peer Review

  • Delivery of the final project evaluated by pairs

1 Readings

  • Individual practice with peer evaluation

Evaluation of Topic 4

    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Topic Evaluation 4

2 Readings

  • Evaluation of Topic 4. Value Proposition
  • Invitation to continue with the next topic

5.1 Story Telling – Business Pitch

    • 1 Videos
    • 3 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Self-evaluation

1 Discussions

  • Networking topic 5

1 Videos

  • Story Telling: Business Pitch

3 Readings

  • Introduction
  • Infographic
  • To know more

5.2 Foundations of Family Intrapreneurship

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Self-evaluation

1 Videos

  • Foundations of Family Intrapreneurship

1 Readings

  • PDF. What is intrapreneurship?

Evaluation of Topic 5

    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Topic Evaluation 5

1 Readings

  • Evaluation of Topic 5. Business Pitch (Family and Non-Family Investors)

Final Exam

    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Final Exam

1 Readings

  • Final Exam

Closure

    • 1 Readings
    • 1 Plugin
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1 Readings

  • Closure

Auto Summary

Unlock the secrets to thriving in the competitive landscape of family businesses with the "Fundamentals of Entrepreneurship in the Family Business" course. Designed for those passionate about business and management, this course offers a deep dive into the essential tools and strategies that drive success and sustainability in family-owned enterprises. Led by esteemed instructors from the Center for Entrepreneurial Families and EGADE Business School of Tecnológico de Monterrey, Mexico's top university and a leading institution in Latin America, this expert-level course ensures you receive world-class education. These professors are part of the globally recognized STEP project for family entrepreneurship, ensuring you learn from the best in the field. Over 1380 minutes of comprehensive content, you will explore critical aspects of entrepreneurship, including ideation, market validation, value proposition, and crafting a compelling business pitch to attract investors. The curriculum is meticulously designed to help you leverage the inherent strengths of family businesses, ensuring they remain competitive and viable for future generations. Available through Coursera, the course offers flexible subscription options, including Starter and Professional plans, making it accessible for various learning needs and professional goals. This course is perfect for entrepreneurs, family business members, and business professionals looking to deepen their understanding and enhance their strategic capabilities in family business entrepreneurship. Embark on this journey to empower your family business with the knowledge and innovation needed to succeed and thrive in today's dynamic market.

Luis Antonio Marquez Heine
Instructors

Luis Antonio Marquez Heine

Dr. Fernando Sandoval Arzaga
Instructors

Dr. Fernando Sandoval Arzaga