- Level Foundation
- المدة 13 ساعات hours
- الطبع بواسطة University of Minnesota
-
Offered by
عن
This course in the Healthcare Marketplace specialization gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of the strategy deployed for pricing drugs and new technologies as well as the market sizing exercise to identify where future research and development investments should be made.الوحدات
Course Overview
2
Videos
- Recap of Healthcare Marketplace Specialization
- Meet Steve Parente (or "My Five Hats")
Lesson 1.1 Pharma Bench Science
1
Assignment
- Pharma Bench Science
4
Videos
- 1.1.0 Overview; Pharmaceutical Industry: Trends in Drug Development
- 1.1.1 Pharmaceuticals: From Bench to Bedside
- 1.1.2 Pharmaceutical Industry: Drug Development Challenges
- 1.1.3 Pharmaceutical Industry: Intellectual Property
Lesson 1.2 Pharmaceutical Industry: Regulatory Aspects
1
Assignment
- Pharma Regulatory
3
Videos
- 1.2.1 Pharmaceutical Industry: Food & Drug Administration
- 1.2.2 Pharmaceutical Industry: Investigational New Drug / Phase 1 to Phase 4
- 1.2.3 Pharmaceutical Industry: Global Regulatory & Harmonization
Lesson 1.3 Pharma Reimbursement
1
Assignment
- Pharma Reimbursement
3
Videos
- 1.3.1 Pharmaceutical Reimbursement: US Market
- 1.3.2 Pharmaceutical Reimbursement: Public Insurance Market
- 1.3.3 Pharmaceutical Reimbursement: Overseas US Market
Module 1 Wrap-Up
1
Assignment
- The Pharmaceutical Industry: Bench Science to Bedside
Lesson 2.1 Marketing Plan
1
Assignment
- Pharma Marketing Plan
3
Videos
- 2.1.1 Defining a Market Space
- 2.1.2 Who are your Customers?
- 2.1.3 Who or what Influences your Customer?
Lesson 2.2 Competitor Analysis
1
Assignment
- Pharma Competitor Analysis
3
Videos
- 2.2.1 Early Competitors in Brand Space
- 2.2.2 Global Space Competitors
- 2.2.3 Generic and Over the Counter (OTC)
Lesson 2.3 Global Comparative Effectiveness for Cancer Drugs
1
Assignment
- UK vs. US Policy for Cancer Drugs
3
Videos
- 2.3.1 Trends in Cancer Drugs
- 2.3.2 British Criteria for Cancer Drug Payment
- 2.3.3 U.S. Criteria for Cancer Drug Payment
Module 2 Wrap-Up
1
Peer Review
- Pharmaceutical Market Deployment & Management
Lesson 3.1 Medical Device Innovation
1
Assignment
- Medical Device Innovation
3
Videos
- 3.1.1 Medical Device Industry: Regulatory Basics
- 3.1.2 Device Failure
- 3.1.3 Medical Device and Pharma Convergence
Lesson 3.2 Medical Device Regulatory Policy
1
Assignment
- Medical Device Regulatory
3
Videos
- 3.2.1 Reimbursement Coding
- 3.2.2 Payment to Healthcare Providers
- 3.2.3 Medical Device Industry: Reimbursement Strategy
Lesson 3.3 Medical Device Reimbursement
1
Assignment
- Device Reimbursement
3
Videos
- 3.3.1 U.S. Device Public Reimbursement
- 3.3.2 U.S. Device Private Insurer Reimbursement
- 3.3.3 Medical Device Reimbursement Outside U.S.
Module 3 Wrap-Up
1
Assignment
- Medical Device Bench Science to Bedside
4.1 Device Marketing Plan
1
Assignment
- Device Market Plan
4
Videos
- Medical Device Market Deployment & Management Overview
- 4.1.1 Medical Device Industry: Market Space
- 4.1.2 Medical Device Industry: Innovation Pipeline & Valuation
- 4.1.3 Medical Device Industry: Global Partnerships
4.2 Device Competitor Analysis
1
Assignment
- Device Competitor Analysis
3
Videos
- 4.2.1 Medical Device: Device Competitor Analysis
- 4.2.2 Medical Device: Global Competitor Analysis
- 4.2.3 The 510k: Friend or Foe?
4.3 Device Sales & Risk Management
1
Assignment
- Device Sales & Risk
3
Videos
- 4.3.1 Go to Market
- 4.3.2 Managing Market Share
- 4.3.3 Keeping the Product Fresh and Safe in the Long Run
Module 4 Wrap-Up
1
Assignment
- Device Market Deployment & Management
Auto Summary
Unlock the secrets of groundbreaking advancements in the healthcare sector with the "Pharmaceutical and Medical Device Innovations" course. Designed for those interested in Business & Management, this foundational course offers a comprehensive exploration of the creation and protection of intellectual property crucial to developing cutting-edge technologies. Led by expert instructors from Coursera, you'll delve into strategic pricing models for drugs and medical technologies, and learn how to conduct market sizing to guide future research and development investments. Spanning 780 minutes of insightful content, the course is part of the Healthcare Marketplace specialization, making it ideal for professionals and enthusiasts aiming to deepen their understanding of the economic and strategic aspects of healthcare innovation. Flexible subscription options, including Starter, Professional, and Paid plans, ensure you can access the course material in a way that suits your needs. Join us to equip yourself with the knowledge to drive future innovations in the pharmaceutical and medical device industries.

Stephen T Parente