Strategic Management

عن

In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy.

This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).

This course aims to equip you with a good understanding of:

• What managing a firm strategically implies?
  • How one analyzes the industry in which a firm competes?
  • How does a firm create competitive advantage?
  • How does a firm sustain its competitive advantage?

What you will learn

• Industry and competitive analysis
• Resource and competency analysis
• Analysing strategy across corporate and business levels

Skills you learn

• Management
• Business Strategies
• Strategic Management

Syllabus

Week 1: Introduction to Strategic Management Week 2: Analyzing the External Environment Week 3: Analyzing the Internal Environment Week 4: Competitive Positioning Week 5: Managing the Multi-business Firm

Auto Summary

Discover the essentials of Strategic Management with this foundational course by edX. Ideal for aspiring managers and CEOs, it delves into market analysis and competitive advantage creation over 18 hours. Available through Starter and Professional subscriptions, this course is perfect for those looking to build a strong business strategy.