Strategic Technology Management
The success of modern companies depends critically on their manager’s ability to generate strategic innovationwhich leverages technological and market changes. A key part of the equation is delivering new products that deliver exceptional customer value. Another essential element is implementing innovation initiatives effectively.
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- المدة
- الطبع بواسطة University of Illinois Urbana-Champaign
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Offered by
عن
The success of modern companies depends critically on their manager’s ability to generate strategic innovationwhich leverages technological and market changes. A key part of the equation is delivering new products that deliver exceptional customer value. Another essential element is implementing innovation initiatives effectively. The Strategic Technology Management specialization is targeted towards aspiring managers, managers at all levels, and entrepreneurs who lookto gaina well-rounded knowledge of technology managementthrough courses thatintegrate the areas of strategic innovation, customercentric product development, andmanaging innovation. Topics covered include: Understanding the strategic impact of technological change on markets Strategies to characterizeinnovation situations and develop strategic responses Business model and platform-centric innovation Understanding unmet customer needs to identify innovation opportunities Delivering new products that deliver exceptional customer value Designing organizations that navigate established and new businesses simultaneously Leading innovation teams Designing and leading change initiatives for innovationAuto Summary
Discover the Strategic Technology Management course, a comprehensive program offered by Coursera in the Business & Management domain. Led by expert instructors, this course focuses on strategic innovation, customer-centric product development, and managing innovation effectively. Ideal for aspiring managers, current managers, and entrepreneurs, it covers topics like technological change, business model innovation, and leading innovation teams. With flexible subscription options, Starter and Professional, this foundational course equips you with the skills to drive exceptional customer value and lead successful innovation initiatives.
Deepak Somaya
Ravi Mehta
E. Geoffrey Love