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Unleashing the Impact of your Social Enterprise
  • Level Foundation
  • المدة 16 ساعات hours
  • الطبع بواسطة Copenhagen Business School
  • Offered by

عن

In Course 3 of this Specialization you will first of all learn about Social Impact Assessment. Hence you will be able to develop a method to evaluate the social mission that you achieve while implementing your business plan. Next you will outline an appropriate communication strategy for your social enterprise and will demonstrate how to market your products and services to beneficiaries and other customers. Here you will employ an adaptable communication strategy as you move from early adopters to a broader market share. Furthermore you will determine growth strategies and how you can scale or replicate your business plan internationally in order to reach a larger number of beneficiaries. In particular you will discuss organic growth, social franchising, and an open source approach. Finally, you will evaluate exit strategies. Thus you will review options social enterprises have when they need to finance their growth but the original funders can not or do not want to finance the expansion. Course 3 will be completed by your Capstone project, which will ask you to submit the final business plan of your social venture. Note: It is highly recommended to have completed Course 1 & 2 of the Social Entrepreneurship Specialization before starting this Course!

الوحدات

Introduction to Module 1

    • 4 Videos
    • 3 Discussion
Show info about module content

3 Discussions

  • Present yourself
  • Social Impact Assessment for Specialisterne
  • Present your enterprise

4 Videos

  • Introduction to Course 3
  • Teamwork & Introduction to Module 1
  • Introduction to Social Impact Assessment | Simone Petersen
  • Group reformation | Babele (currently siezmic APP) | Peer evaluation exam

Assignments

    • 1 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Executive Summary of your Business plan

1 Readings

  • SROI – A Review of Methods | Danish Social Capital Fund

Measuring Social Impact

    • 4 Videos
    • 1 Readings
Show info about module content

4 Videos

  • Introduction & Social Impact Assessment
  • Social Impact Assessment - A UK Perspective
  • Social Impact Assessment - A US Perspective
  • Mark Norbury (UnLtd) on impact evaluation & measurement

1 Readings

  • Check out: SIAhub

Develop your Business Plan

    • 1 Videos
Show info about module content

1 Videos

  • Start working on your Social Impact Assessment

Assignments

    • 1 Videos
    • 1 Discussion
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Your Social Impact Assessment

1 Discussions

  • Cafédirect Advertisement

1 Videos

  • Introduction to Fair Trade | Optional Case Assignment | Peer Evaluation Exam

How to Market Social Products

    • 2 Videos
Show info about module content

2 Videos

  • How To Market Social Products
  • How the Cafédirect Story continues | Bob Doherty & Iain Davis

Develop your Business Plan

    • 1 Videos
    • 1 Discussion
Show info about module content

1 Discussions

  • Your Website

1 Videos

  • Identify with whom you will communicate and why

Assignments

    • 3 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Your Marketing & Communication Strategy

1 Discussions

  • Growth Strategy for Specialisterne

3 Videos

  • 3 Strategies to Replicate Social Enterprises
  • Assignment Instructions
  • Replication Strategy for Specialisterne - Henrik Thomsen

1 Readings

  • Specialisterne (B): Replicating a Social Enterprise Success

Optional Reading

    • 1 Readings
Show info about module content

1 Readings

  • Growing social enterprise

Introduction to Module 4

    • 2 Videos
Show info about module content

2 Videos

  • Replicating Social Innovations
  • Diversity and Inclusion at SAP | Anka Wittenberg

Replication Examples

    • 2 Videos
Show info about module content

2 Videos

  • Best-practice examples India | Anirudh Agrawal
  • Best-practice example U.S. | Norris Krueger

Develop your Business Plan

    • 1 Videos
Show info about module content

1 Videos

  • Develop Your Growth & Replication Strategy

Assignments

    • 1 Videos
    • 1 Discussion
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Growth Plan

1 Discussions

  • Case: Mobility CarSharing

1 Videos

  • Assignment Instructions

Exit Strategies in Practice

    • 2 Videos
Show info about module content

2 Videos

  • Mobility CarSharing
  • Cafédirect | Bob Doherty

Failure in Social Entrepreneurship

    • 2 Videos
Show info about module content

2 Videos

  • The Need to acknowledge Failure | Johanna Mair
  • Planning for Success by Preparing for Failure | Sudhanshu Rai

Develop your Business Plan

    • 2 Videos
Show info about module content

2 Videos

  • Getting ready for Submission
  • Good luck!

Capstone Project - Final Assignment

    • 1 PeerReview
Show info about module content

1 Peer Review

  • Final Business Plan

Auto Summary

"Unleashing the Impact of your Social Enterprise" is a foundational course in the Business & Management domain, instructed by Coursera. This course dives into Social Impact Assessment, communication strategies, and growth tactics for social enterprises. Over 960 minutes, learners will explore marketing, scaling, and exit strategies, culminating in a Capstone project. Ideal for those who have completed the first two courses in the Social Entrepreneurship Specialization, it offers Starter and Professional subscription options. Perfect for aspiring social entrepreneurs aiming to enhance their business impact.

Kai Hockerts
Instructor

Kai Hockerts