- Level Foundation
- المدة
- الطبع بواسطة Peking University
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Offered by
عن
《真格北大创业课》是真格基金与北京大学国家发展研究院首次联合开发的中文“慕课”(MOOC, Massive Open Online Course,大型公开在线课程)。课程以创业为主题,共分为三个部分:创业前的准备工作,创业中的要点,以及融资、众筹的技巧等。此课程的目的是让所有有创业意愿的或者刚刚起步的创业者更好地了解现在中国创业行业的氛围,以及创业初期不得不知的干货。每节课都凝结了真格基金业内专家和北京大学资深教授的丰富知识,也包括多位成功创业者的实践经验。完成本课程之时,你将能够为自己绝妙的创意找到切实可行的商业模式,组建能力出色行动高效的团队,撰写专业具体可执行的策划书。在课程的最后,我们希望所有的学员可以完成一份完整的商业计划书,把自己的创业想法有效地表达出来。成功完成慕课的学生会得到由Coursera提供的真格基金与北京大学联合认证的付费认证书,并且其商业计划书会得到真格基金的认真考虑。 课程特点: • 真格基金与北京大学国家发展研究院联合开发的首部中文“慕课” • 徐小平、王强领衔,多位来自国内知名机构的专家和成功创业公司的创始人亲授 • 北京大学国家发展研究院BiMBA商学院张黎院长、杨壮院长对创业者倾力指导 • 专注于创业的在线课程 • 注重实践,最鲜活的案例教学 • 充分利用碎片化时间学习,每节课15分钟以内,每周仅需1-2个小时学习时间 • 无需相关教育或工作背景,对所有人开放 参与本课程,您将收获: • 12位知名公益专家亲自设计的教学内容、资料 • 加入讨论区,与业内专家、资深教授和同行互动的机会 • 对中国创业大环境的进一步了解 • 为自己绝妙的创意找到切实可行的商业模式 • 组建能力出色行动高效的团队 • 撰写专业具体可执行的策划书 • 您在课程结束时提交的商业计划书将得到真格基金的认真考虑 除此之外,完成课程的同学可以获得由课程平台提供方Coursera颁发的付费认证证书(电子版)。获得认证证书要求同学们总体得分超过80%,并需向Coursera支付$29美金的费用。您可以先免费注册课程,开始学习课程后再选择支付证书费用。الوحدات
1.0 课程介绍
1
Videos
- 介绍短片
1
Readings
- 课程大纲
1. 1 Entrepreneurial Spirit and Leadership 初创者的精神和领导力
1
Discussions
- 1.1 讨论
4
Videos
- 坚持核心价值观提升自身领导力
- 价值观+品格=巨大的领导力
- 吸引追随者的卓越领导品质
- 西点军校的办学理念与稻盛和夫的经营理念
1.2 The Importance of the Team 团队的重要性
1
Assignment
- 1.2 练习
3
Videos
- 团队的重要性(一)
- 团队的重要性(二)
- 团队的重要性(三)
1.3 How to Hire 如何招人、组建团队
1
Assignment
- 1.3 练习
2
Videos
- 初创团队的招聘与留人(一)
- 初创团队的招聘与留人(二)
1.4 Company Culture 公司文化
1
Assignment
- 1.4 练习
2
Videos
- 文化的起源与意义
- 如何构建企业文化
1.5 The Chinese Entrepreneurship Market and Internet+ 中国创业宏观市场和互联网+
1
Assignment
- 1.5 练习
2
Videos
- 互联网+案例分析1
- 互联网+案例分析2
2.1 Product Market Fit 产品
1
Assignment
- 2.1 练习
3
Videos
- 产品匹配与市场需求(一)
- 产品匹配与市场需求(二)
- 产品匹配与市场需求(三)
2.2 Business Model 商业模式
1
Discussions
- 2.2 讨论
1
Videos
- 商业模式
2.3 Sales and Marketing 初创企业的战略营销
1
Discussions
- 2.3 讨论
6
Videos
- 初创企业的战略营销(一)
- 初创企业的战略营销(二)
- 初创企业的战略营销(三)
- 初创企业的战略营销(四)
- 初创企业的战略营销(五)
- 初创企业的营销战略(六)
3.1 How to Write a Business Plan and Present Ones Data 如何写商业计划书和数据展示
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Assignment
- 3.1 练习
3
Videos
- 如何撬动资本杠杆(一)
- 如何撬动资本杠杆(二)
- 如何撬动资本杠杆(三)
3.2 Fundraising and Valuation 融资和估值
1
Assignment
- 3.2 练习
2
Videos
- 融资和估值(一)
- 融资和估值(二)
3.3 Introduction to Crowdfunding 众筹
1
Discussions
- 3.3 讨论
1
Videos
- 股权众筹的发展及由来
3.4 Legal Basics for Startups 创业时需要知道的基本法律知识
1
Assignment
- 3.4 练习
2
Videos
- 融资过程中的法务问题(一)
- 融资过程中的法务问题(二)
Final Assignment
1
Peer Review
- Create a business plan
Auto Summary
Embark on an entrepreneurial journey with "真格—北大在线创业课堂," a premier online course developed by ZhenFund and the National School of Development at Peking University. This course is perfect for aspiring entrepreneurs and those in the early stages of their startup journey. Focused on entrepreneurship, the course is divided into three comprehensive parts: preparation before starting a business, key points during entrepreneurship, and tips on financing and crowdfunding. Designed to provide a deep understanding of the entrepreneurial landscape in China, the course offers essential insights and practical knowledge critical for startup success. Guided by industry experts from ZhenFund and seasoned professors from Peking University, such as Deans Zhang Li and Yang Zhuang, you will gain invaluable knowledge from successful entrepreneurs and business leaders. Throughout the course, you will learn to develop feasible business models, build efficient teams, and draft professional, actionable plans. Key Attributes: - Jointly developed by ZhenFund and the National School of Development at Peking University, this is the first Chinese MOOC (Massive Open Online Course) of its kind. - Led by renowned figures Xu Xiaoping and Wang Qiang, along with other experts and successful founders. - Practical, case-based learning with a focus on real-world applications. - Flexible learning with short, 15-minute sessions, requiring only 1-2 hours per week. - Open to everyone, regardless of educational or professional background. Upon completing the course, you will: - Gain insights from 12 prominent experts. - Engage in discussions with industry professionals and peers. - Understand the entrepreneurial environment in China. - Develop a viable business model for your creative ideas. - Build a capable, high-performing team. - Draft a detailed, executable business plan. Participants who successfully complete the course with a score above 80% can obtain a paid certification from Coursera for $29, with the option to register for free and decide on the certification later. Join this foundational course on Coursera and take a significant step toward turning your entrepreneurial dreams into reality.

徐小平

杨壮

王强

张黎