Generative AI for Business Leaders
This condensed course is designed to equip business leaders with an essential understanding of generative artificial intelligence.
Advertising with Meta
This Pathway will throw light upon how it is imperative for individuals and businesses to employ Cybersecurity in the usage of IoT.
How Google does Machine Learning
This course explores what ML is and what problems it can solve. The course also discusses best practices for implementing machine learning.
دوراتنا
Social Media Marketing in Practice
Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification. Over 4.6 billion people globally are using social media in 2022. This explosive growth, coupled with the speed of innovation and adoption of mobile technologies, has fundamentally reset consumer expectations, changed how consumers make purchase decisions, and transformed how businesses must operate to support their customers. This Specialization is for those hoping to launch a career as a digital marketing generalist or a social media specialist.
- مقدم بواسطة
التعلم الذاتي 
الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Meta Social Media Marketing
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place.
- مقدم بواسطة
- التعلم الذاتي
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Analyze Digital Marketing Spend in Tableau
Tableau is widely recognized as one of the premier data visualization software programs. For many years access to the program was limited to those who purchased licenses. Recently, Tableau launched a public version that grants the ability to create amazing data visualizations for free. Account members can also share and join projects to collaborate on projects that can change the world.
In this project, we will learn how to create an account, how to upload and work with diverse data sets, and how to analyze marketing spend within Tableau.
- مقدم بواسطة
- التعلم الذاتي
3 ساعات - الإنجليزية
مجاني
اعرف المزيد
Digital Media and Strategic Planning in Technology Markets
An old phrase in business is "Build it and they will come". If heard at all today it will be ironically, as entrepreneurs too often make things that nobody really wants. Cryptocurrency became a trillion-dollar industry without anyone being able to name a clear use for it beyond illicit transactions. In this second course we take-up the research outputs perviously generated and apply to them strategic planning to include the most effective analytical tools and stress tests to challenge and improve business models.
- مقدم بواسطة
- التعلم الذاتي
- 20 ساعات
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Introduction to Business
This specialization is intended for novice business professionals seeking to develop management, leadership, finance, and digital marketing skills with the ultimate goal of preparing learners to operate or participate in the operation of a business. Throughout the three courses, learners will cover people management, the key features of leadership, strategic planning, search engine strategies, reputation management, content creation, common financial statements, cash flow, and expense management.
- مقدم بواسطة
- التعلم الذاتي
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Machine Learning for Marketing
Understand the structure and techniques used in Machine Learning, Text Mining, and Decision Science for Marketing. Explore the fascinating world of Machine Learning and its transformative applications in marketing. Explain how analytics and decision science approaches for marketing can enhance the quality of marketing decision-making. Foundation in digital marketing analytics to understand the consumer journey, intent, and activity on your business website.
- مقدم بواسطة
- التعلم الذاتي
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Google Digital Marketing & E-commerce
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth.
- مقدم بواسطة
- التعلم الذاتي
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Strategies for Converting and Retaining Customers Online
Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan.
- مقدم بواسطة
- التعلم الذاتي
- 11 ساعات
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Meta Social Media Marketing Capstone
In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Meta Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Meta.
- مقدم بواسطة
- التعلم الذاتي
- 12 ساعات
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Foundations of Digital Consumer Search and Marketing
This course will develop your understanding of the fundamentals of digital marketing and how it transformed the marketing landscape. By the end of this course, you will have developed your understanding of key topics such as: the fundamentals of content marketing, digital consumer engagement, journey mapping, lifecycle and value proposition. You will also have the opportunity to discuss topics such as digital consumer experience management, competitor benchmarking and creating a digital customer journey map with your peers.
- مقدم بواسطة
- التعلم الذاتي
- 18 ساعات
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Reshaping Consumer Search
In this course, you will focus on reshaping digital consumer search. In particular, you will gain an understanding of digital marketing strategy planning and development.
- مقدم بواسطة
- التعلم الذاتي
- 14 ساعات
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
E-Marketing
In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.
- مقدم بواسطة
- التعلم الذاتي
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Digital Consumer Search and Marketing
Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels. By the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including: Search Engine Optimization (SEO) Content Marketing Social Media Marketing Mobile Marketing Pay Per Click (PPC) Web Analytics Email Marketing.
- مقدم بواسطة
- التعلم الذاتي
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Digital Marketing Strategy
Set your fundamental right while crafting your marketing strategy for the digital age. Learn to apply powerful frameworks and practices to develop digital marketing plans.
- مقدم بواسطة
- 20
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Introdução ao marketing de mídias sociais
Este curso aborda os conceitos básicos do marketing de mídias sociais. Você aprenderá sobre o escopo do marketing de mídias sociais, incluindo sua história e os diferentes canais de mídia social. Você aprenderá a selecionar um canal de mídia social que atenda às suas necessidades, definir metas e métricas de sucesso e descobrir quem é seu público-alvo.
- مقدم بواسطة
- التعلم الذاتي
- البرتغالي
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Marketing analytics: Know your customers
Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions.
- مقدم بواسطة
- التعلم الذاتي
- 21 ساعات
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Facebook, Instagram, and Snapchat Marketing
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active users in 2021. Instagram has become a key platform for businesses striving to engage women aged 18 – 24 when shopping online. If teenagers and young adults are an important target audience, should businesses also include Snapchat in their social marketing mix?
- مقدم بواسطة
- التعلم الذاتي
- 12 ساعات
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Social Media Marketing
This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles.
- مقدم بواسطة
- التعلم الذاتي
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Digital Marketing
The course examines digital marketing strategy, implementation and executional considerations for BtoB and BtoC brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation. Using a variety of practical tools and techniques in practical exercises and projects, students will understand using digital channels to achieve their marketing goals.
- مقدم بواسطة
- التعلم الذاتي
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Twitter, LinkedIn, and YouTube Marketing
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. YouTube is second only to Facebook in popularity as a social network in 2021, with almost 2.3 billion active users. Twitter has introduced new fact-checking tools in response to recent controversies and remains a key platform for businesses striving to serve and engage audiences in real-time.
- مقدم بواسطة
- التعلم الذاتي
- 12 ساعات
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Digital Leadership and Digital Strategy Execution
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. The ability and willingness to strategically adopt digital initiatives to support business goals has never been more critical to an organization’s survival than it is today.
- مقدم بواسطة
- التعلم الذاتي
- 11 ساعات
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Create Digital Marketing Campaign Dashboards in Tableau
How we consume data is often just as important as the data itself. If data remains in columns and rows and is a matrix of numbers, it will continue to be mysterious, confusing, and misunderstood. One of the most powerful ways that data can be easily understood is by making a dashboard. Tableau dashboards are easy to create, interactive, and highly customizable. In this video, learners will learn how to create a digital marketing dashboard. Along the way, they will learn the Tableau techniques that are easily applicable to business spaces outside of digital marketing.
- مقدم بواسطة
- التعلم الذاتي
- 3 ساعات
- الإنجليزية
مجاني
اعرف المزيد
Create Digital Marketing Visualizations in Python
Visualizing data is an in-demand skill in many areas of business but particularly in digital marketing. With more and more data available to digital marketers, explaining what to do with it thru well-crafted visualizations shows not only prowess in a data language, but a keen insight into customers and what they are looking for in the products and services we provide. In this project, learners will learn how to create tables, line graphs, bar charts, and scatter plots. We will walk thru each visualization simply and then with a slight uptick.
- مقدم بواسطة
- التعلم الذاتي
- 4 ساعات
- الإنجليزية
مجاني
اعرف المزيد
Identifying, Attracting, and Growing Your Digital Audience
Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business.
- مقدم بواسطة
- التعلم الذاتي
- 13 ساعات
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Digital Marketing Analytics: Tools and Techniques
Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively.
- مقدم بواسطة
- 10
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT