Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Value Creation Through Innovation
This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization.
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Course by
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Self Paced
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الإنجليزية
Unleashing the Impact of your Social Enterprise
In Course 3 of this Specialization you will first of all learn about Social Impact Assessment. Hence you will be able to develop a method to evaluate the social mission that you achieve while implementing your business plan. Next you will outline an appropriate communication strategy for your social enterprise and will demonstrate how to market your products and services to beneficiaries and other customers. Here you will employ an adaptable communication strategy as you move from early adopters to a broader market share.
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Course by
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Self Paced
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16 ساعات
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الإنجليزية
The entrepreneur's guide for beginners
The Entrepreneur's Guide for beginners and is a course created in collaboration with all Catalan public universities and EIT Health and aims to be the starting point for all those who want to improve their knowledge and skills in the world entrepreneurship. In this course you will be able to identify a business opportunity, develop the business model (and the steps to validate it) and know the main mechanisms to find your business. In addition, you will have the help of experts who will be there to help you resolve any questions that may arise during the course. Sign up!
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Course by
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Self Paced
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6 ساعات
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الإنجليزية
The Business, Politics, Policy, & Players of Space Programs
Welcome Course 3 - The Business, Politics, Policy, & Players of Space Programs. If you are here, you have successfully completed both Course 1 and 2 of this specialization. Course 3 has nine lessons spread out over 4 weeks with 31 Learning Objectives. In this course, we will discover who and what funds the exploration that we have enjoyed learning about in Course 1 and 2.
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Course by
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Self Paced
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20 ساعات
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الإنجليزية
Technology Entrepreneurship: Lab to Market
Explore how entrepreneurs build successful businesses by moving technology from lab to market.
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Course by
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20
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الإنجليزية
Technology Entrepreneurship
A new paradigm in entrepreneurship has replaced the model of the Silicon Valley startup garage with laptop computers and distributed networks. In this new paradigm, founders, partners, and critical startup resources may be accessed and acquired anywhere anytime. New technologies can be readily deployed to customers, markets, and distribution channels across the globe with the same infrastructure and underlying entrepreneurial principles and practices.
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Course by
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Self Paced
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الإنجليزية
Startup Entrepreneurship
The Startup Entrepreneurship specialization focuses on issues of Innovation, Creativity and Entrepreneurship. It leads the students through the entire process of creating a start-up from an idea. Part One deals with ideas, and the creative imagination: discovering new ideas, new products, new services, new and better ways to do almost anything. Part Two focuses on how to build a business (entrepreneurship).
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Course by
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Self Paced
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الإنجليزية
Social Impact Strategy: Tools for Entrepreneurs and Innovators
This course offers an introduction to social impact strategy and social entrepreneurship, including key concepts, an overview of the field, and tools to get started as a changemaker. Students will learn how to innovate and design new ideas and new organizational forms to implement those ideas. Students who take this course will be better prepared to launch social impact organizations of their own invention.
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Course by
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Self Paced
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8 ساعات
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الإنجليزية
Social Entrepreneurship
In this specialization you will learn how to create societal impact through Social Entrepreneurship. Social Entrepreneurship describes the discovery and sustainable exploitation of opportunities to create social change. We will introduce you to examples of Social Entrepreneurship and guide you through the process of establishing a venture to address a social or environment problem. You will form of team and study a problematic issue to learn more about the source of the problem. We will equip you with frameworks identifying opportunities, support your team, and outlining your idea.
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Course by
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Self Paced
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الإنجليزية
Social Business Model and Planning for Social Innovation
In this course we will take the social business opportunity that you have identified in the first course to a higher level. Specifically, you will develop a business model using the Business Model Canvas. Gradually you will also start writing your business plan. Moreover, you will be able to assess different organizational forms and select the one that is appropriate for your developed business model.
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Course by
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Self Paced
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19 ساعات
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الإنجليزية
Renewable Energy and Green Building Entrepreneurship
Welcome to the course where you learn to launch a new business in the energy, finance, real estate, design, engineering, or environmental sectors, while also helping you create positive environmental and human health impacts around the world. We will integrate tools, trends, and tips from the field of entrepreneurship as a career path for making a difference and generating wealth in the renewable energy and green building sectors. This is not a course about theory.
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Course by
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Self Paced
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18 ساعات
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الإنجليزية
Our Share: Employee Ownership as a Wealth Sharing Tool
In this course, you will learn about a well-researched tool for building a more equitable economy: “employee ownership.” You will learn what it is, how it differs from traditional business ownership models, and the forms it can take. You will learn how employee ownership can share wealth and profits with employees--while making businesses more productive. You will learn what the research shows about the benefits of this tool for employees, retiring business owners, and the economy. Whatever your interest in the topic, you’ll find information here that you can use.
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Course by
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Self Paced
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15 ساعات
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الإنجليزية
New Venture Finance: Startup Funding for Entrepreneurs
This course is for aspiring or active entrepreneurs who wants to understand how to secure funding for their company. This course will demystify key financing concepts to give entrepreneurs and aspiring entrepreneurs a guide to secure funding. Examine the many financing options available to get your new venture funded. Learn the basics of finance, valuations, dilution and non-dilutive funding sources. Understand capital structure for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing.
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Course by
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Self Paced
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20 ساعات
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الإنجليزية
Music Business
This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law.
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Course by
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Self Paced
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الإنجليزية
Master Class for Corporate Entrepreneurs
The Master Class experience is designed to serve as the final project experience for the Corporate Entrepreneurship Specialization. Alternatively, professionals with experience in opportunity analysis, business modeling, and corporate finance are invited to complete the Master Class experience without the preliminary courses.
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Course by
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Self Paced
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16 ساعات
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الإنجليزية
Marketing Channel Strategy & B2B2C Routes to Market
This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. One critical component of value creation for customers in marketing that is often overlooked is how customers want to buy.
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Course by
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Self Paced
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الإنجليزية
Marketing Channel Incentives
This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. In this course, you will be exposed to the challenges of implementing a pricing strategy in your route-to-market and the necessity of becoming a "strategic skeptic." Questions such as, "how to ensure our partners do the right activity at the right price?" "how should my firm protect itself from channel partners who seek to cheat or free ride?" will be answered.
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Course by
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Self Paced
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8 ساعات
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الإنجليزية
Marketing Channel Governance
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. In this course you will gain a framework for analyzing how much warmth/friendship/socialization is needed for a range of business relationship types. You will also be introduced to the benefits and drawbacks of distributing on Amazon and other third party platforms in which third party resellers are present.
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Course by
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Self Paced
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9 ساعات
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الإنجليزية
Marketing Channel Functions
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. This course will cover the concept of channel functions, or the supply side of designing routes to markets. Channel functions are the necessary activities that channel members must provide in order to create the channel benefits that customers desire.
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Course by
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Self Paced
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7 ساعات
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الإنجليزية
Marketing Channel Benefits
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development. This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This is a critical first step and represents the demand side of designing routes to markets. You will learn which channel benefits are most commonly desired by customers.
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Course by
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Self Paced
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9 ساعات
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الإنجليزية
Managing Responsibly: Practicing Sustainability, Responsibility and Ethics
Managers are increasingly confronted with issues of sustainability, responsibility and ethics. Managing responsibly is an integrative approach to sustainability, responsibility and ethics, which allows you as a manager to deal competently with such challenges. This course will facilitate your learning process to engage in changing practices to make them more sustainable, responsible, and ethically informed. We will first introduce the context of the trend towards responsible management practices (week 1).
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Course by
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Self Paced
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22 ساعات
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الإنجليزية
Managing an Agile Team
While agile has become the de facto standard for managing digital innovation teams, many wonder if they’re doing it ‘right’. Twitter is full of jokes about how teams say they do agile but don’t ‘really’ do it. The reality is that getting the most out of agile is less about observing specific procedures and more about how a team focuses and measures their progress. Rather than just boring you with an accounting of agile methodologies, this course focuses on helping you better charter your team’s focus, definition of success, and practice of agile.
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Course by
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Self Paced
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11 ساعات
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الإنجليزية
Local Economic Development
Welcome to this MOOC on Local Economic Development (LED). Local economic development refers to the processes by which local governments, businesses, and civil society groups get together to raise income sustainably and improve their lives in a well-defined area. It’s about creating jobs, securing livelihoods, improving infrastructure and managing local resources. What do I learn? We will be dealing with questions such as the following. Why does economic development take place in some areas of the world and not in others? Why doesn’t it happen in your place?
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Course by
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Self Paced
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27 ساعات
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الإنجليزية
Legal Foundations for Entrepreneurs
By its nature, the law touches on many aspects of entrepreneurship, making it an applicable and versatile topic of study. For aspiring entrepreneurs, it's important to understand how to form the business and work with the initial customers. For active entrepreneurs, there are critical considerations on employment law and operating policies.
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Course by
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Self Paced
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10 ساعات
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الإنجليزية
Legal Contracts and Agreements for Entrepreneurs
This course focuses on how legal contracts may impact or impede the success of aspiring and active entrepreneurs.
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Course by
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Self Paced
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10 ساعات
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الإنجليزية