Generative AI for Business Leaders
This condensed course is designed to equip business leaders with an essential understanding of generative artificial intelligence.
Advertising with Meta
This Pathway will throw light upon how it is imperative for individuals and businesses to employ Cybersecurity in the usage of IoT.
How Google does Machine Learning
This course explores what ML is and what problems it can solve. The course also discusses best practices for implementing machine learning.
دوراتنا
Market Research and Consumer Behavior
Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module.
- مقدم بواسطة
التعلم الذاتي 
6 ساعات 
الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
商务英语课程:市场与营销英语 Marketing & Sales
如果你在营销、销售或是广告部工作，你已经知道有效率的沟通是必要的。当你要用英文并用说服他人的方式来表达你的想法，这可能会是很困难的。在本课程，你和全球的成功专业人士加入学习行列时，你将学到有效地使用英文。当你随着在营销部工作的真实情境的人物，看着他们努力地提升他们的沟通技巧，同时你也会提高你的能力。从你的成功和失败的经验中学习，反省你自己的沟通方式、优点和需改进的方面。上完本课程后，你将能够: ● 透过有效率的电子邮件、报告和有说服力的简报来表达你的想法 ● 学习有关市场调查研究、品牌建立，直接营销和广告费用等字汇和用语 ● 对于你商务英语沟通能力的效率，立即获得全世界的销售和营销专业人士的回馈 ● 成为提升商务英语沟通能力全球商务专业人士社群的一份子 If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English.
- مقدم بواسطة
- التعلم الذاتي
- صيني
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Inglés Empresarial: el márketing y ventas
If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas.
- مقدم بواسطة
- التعلم الذاتي
- الإسبانية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Social Media & Marketing - Jagdish Sheth
Technology has always impacted marketing, especially in areas such as branding, packaging, distribution, and retailing. It has also impacted advertising and promotion. This course focuses on the impact of digital technology on all aspects of marketing including the 4P’s of marketing, word of mouth communication, and market research. It articulates the disruptive impact of social media and user-generated content.
- مقدم بواسطة
- التعلم الذاتي
- 5 ساعات
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Research Methodologies
This course focuses on research methodologies. In this vein, the focus will be placed on qualitative and quantitative research methodologies, sampling approaches, and primary and secondary data collection. The course begins with a discussion on qualitative research approaches, looking at focus groups, personal interviews, ethnography, case studies and action research. We will also discuss quantitative research methods with a focus on experimental research design and survey methodology.
- مقدم بواسطة
- التعلم الذاتي
- 20 ساعات
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
The Economics of Agro-Food Value Chains
Have a look at our trailer for a brief introduction to this course: https://youtu.be/GADAgxTHjgE In this course, you learn how the agro-food value chain approaches the challenge of constantly improving its competitiveness by producing high quality food and products and also aiming to attain greater sustainability. Some of the topics of this course are: • The notion of quality for food and agricultural products and consumer value.
- مقدم بواسطة
- التعلم الذاتي
- 44 ساعات
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Innovation Strategy with Goldman Sachs 10,000 Women
This elective course is a practical guide to help you in the development and launch of a new product or service. This course supplements the Goldman Sachs 10,000 Women course collection, designed for entrepreneurs ready to take their business to the next level. In this elective course, you will examine how to turn a well-defined business idea into a new product or service ready for launch.
- مقدم بواسطة
- التعلم الذاتي
- 3 ساعات
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Analysis and Interpretation of Data
This course focuses on the analysis and interpretation of data. The focus will be placed on data preparation and description and quantitative and qualitative data analysis. The course commences with a discussion of data preparation, scale internal consistency, appropriate data analysis and the Pearson correlation. We will look at statistics that can be used to investigate relationships and discuss statistics for investigating relationships with a focus on multiple regression.
- مقدم بواسطة
- التعلم الذاتي
- 22 ساعات
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Building Your Artistic Brand
Are you a musician looking to stand out in a crowded, competitive music industry? Do you want to build a distinctive brand that sets you apart from the rest? In today's world, where musical content is everywhere, developing a unique artistic brand is more important than ever. Whether you're just starting out or you're a seasoned pro looking to take your career to the next level, this course is the perfect way to gain the knowledge and skills you need to stand out from the crowd.
- مقدم بواسطة
- التعلم الذاتي
- 9 ساعات
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Introduction to Market Research
This course concentrates on the foundations of market research. You will be introduced to the essentials and nature of market research, the research process and the importance of a research proposal. Focus will be devoted to problem formulation, problem solving, research questions and research objectives. The course will be completed with a discussion of ethics on market research.
- مقدم بواسطة
- التعلم الذاتي
- 24 ساعات
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Sustainable Business Enterprises
This course will explore current challenges and opportunities facing firms in the area of environmental sustainability. It will begin with an introduction to sustainability, with a particular focus on how environmental sustainability is relevant to business. Topics such as unsustainable consumption/consumer behavior, market research on sustainable product design , and sustainable value chains and communications will be covered. We will also cover the bottom-up approach in terms of immersion, emersion, and design as applied to sustainable business enterprise.
- مقدم بواسطة
- التعلم الذاتي
- 21 ساعات
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Quantitative Marketing Research
Learn how to design a quantitative market research project, and implement specific methods, interpret data and come up with marketing decisions.
- مقدم بواسطة
- 21
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Market Research
The Market Research Specialisation focuses on the essentials of research and the research process.
- مقدم بواسطة
- التعلم الذاتي
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Survey Data Collection and Analytics
This specialization covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government statistics, and many other topic domains.
- مقدم بواسطة
- التعلم الذاتي
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Self-Driving Cars
Be at the forefront of the autonomous driving industry. With market researchers predicting a $42-billion market and more than 20 million self-driving cars on the road by 2025, the next big job boom is right around the corner. This Specialization gives you a comprehensive understanding of state-of-the-art engineering practices used in the self-driving car industry.
- مقدم بواسطة
- التعلم الذاتي
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Creating a Startup Company
The course starts by exploring entrepreneurial ecosystems and systems thinking. The Technology Adoption Life Cycle is introduced to help explain market dynamics and support developing business strategy. Market research c…
- مقدم بواسطة
- التعلم الذاتي
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
English for Business and Entrepreneurship
Welcome to English for Business and Entrepreneurship, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs. To enroll in this course for free, click on “Enroll now” and then select "Full Course. No certificate." This course is designed for non-native English speakers who are interested in learning more about the global business economy. In this course, you will learn about topics and language necessary to succeed in the international workplace.
- مقدم بواسطة
- التعلم الذاتي
- 32 ساعات
- الإنجليزية
AED 170.99 + VAT
اعرف المزيد
Quantitative Research
In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates.
- مقدم بواسطة
- التعلم الذاتي
- 17 ساعات
- الإنجليزية
AED 170.99 + VAT
اعرف المزيد
Qualitative Research
In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project. Week 2: Design the qualitative instruments necessary for your interviews or focus groups, and plan your recruitment efforts. Write questions and prompts to ask in an interview or focus group.
- مقدم بواسطة
- التعلم الذاتي
- 15 ساعات
- الإنجليزية
AED 170.99 + VAT
اعرف المزيد
Make the Sale: Build, Launch, and Manage E-commerce Stores
Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll go through the process of creating a mock e-commerce store. To do this, you’ll build a Shopify store, add the necessary information, and create product listings.
- مقدم بواسطة
- التعلم الذاتي
- 24 ساعات
- الإنجليزية
AED 170.99 + VAT
اعرف المزيد
Research Proposal: Initiating Research
Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field. In this course, you will be able to define market research and identify some tools used in the industry.
- مقدم بواسطة
- التعلم الذاتي
- 11 ساعات
- الإنجليزية
AED 170.99 + VAT
اعرف المزيد
Business English: Marketing and Sales
If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas.
- مقدم بواسطة
- التعلم الذاتي
- 32 ساعات
- الإنجليزية
AED 170.99 + VAT
اعرف المزيد