Generative AI for Business Leaders
This condensed course is designed to equip business leaders with an essential understanding of generative artificial intelligence.
Advertising with Meta
This Pathway will throw light upon how it is imperative for individuals and businesses to employ Cybersecurity in the usage of IoT.
How Google does Machine Learning
This course explores what ML is and what problems it can solve. The course also discusses best practices for implementing machine learning.
دوراتنا
Public Library Marketing and Public Relations
Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.
- مقدم بواسطة
الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Social Media Data Analytics
Learner Outcomes: After taking this course, you will be able to: - Utilize various Application Programming Interface (API) services to collect data from different social media sources such as YouTube, Twitter, and Flickr. - Process the collected data - primarily structured - using methods involving correlation, regression, and classification to derive insights about the sources and people who generated that data. - Analyze unstructured data - primarily textual comments - for sentiments expressed in them. - Use different tools for collecting, analyzing, and exploring social media data for resea
- مقدم بواسطة
التعلم الذاتي 
13 ساعات - الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Principles of Public Relations
In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a broad overview of working in public relations and how different tenets of persuasion are used in practice. The course also addresses ethical implications of public relations.
- مقدم بواسطة
- التعلم الذاتي
- 7 ساعات
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Introduction to Public Relations and the Media
This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan.
- مقدم بواسطة
- التعلم الذاتي
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Understanding Corporate Communications
This course is designed to provide participants with a comprehensive understanding of the communications function within an organization. The course focuses on two crucial aspects of corporate communications: internal employee communications and external communications through media and public relations. Participants will also gain insights into crisis communications and learn effective strategies to navigate communication challenges in today's dynamic business environment.
- مقدم بواسطة
- التعلم الذاتي
- 7 ساعات
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Create Organizational Templates in Trello
By the end of this project, you will discover how to create Organizational Templates in Trello. Trello is a resource that has proven profitable in so many industries because of its benefits as a proven real-time organizational tool.
- مقدم بواسطة
- التعلم الذاتي
- 3 ساعات
- الإنجليزية
مجاني
اعرف المزيد
The Nuts and Bolts of Public Relations
In this course, you will learn how to create the necessary collateral related to “doing” public relations, including a press release, story pitch, and media contact list. These collateral materials can then be used to tell your company’s story. It’s important that all collateral stay “on message” and communicate a company's mission and core values. Working with journalists and other media professionals can sometimes be challenging, so we’ll talk through some tricks to building these relationships.
- مقدم بواسطة
- التعلم الذاتي
- 4 ساعات
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Working with the Media
In this course, you will learn about branding and the role of public relations as opposed to adjacent fields like advertising and marketing. You will understand the media and how to leverage storytelling with different outlets and gatekeepers. Foundational mass communication and public relations theories will be discussed in terms of issue and crisis management.
- مقدم بواسطة
- التعلم الذاتي
- 8 ساعات
- الإنجليزية
الاشتراك الشهري
متضمن في- الباقة الإبتدائية @ AED 99 + VAT
- الباقة الاحترافية @ AED 149 + VAT
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers.
- مقدم بواسطة
- التعلم الذاتي
- 11 ساعات
- الإنجليزية
AED 274.99 + VAT
اعرف المزيد