دوراتنا

Strategic Innovation: Managing Innovation Initiatives

Strategic Innovation: Managing Innovation Initiatives

You may have noticed that what is new often behaves differently than what has become accepted over time whether it is in a market, technology, or with people and firms. This course helps you develop a perspective on managing innovation. That is, you will build your capability to lead and design your organization in effectively implementing innovation initiatives and achieving their strategic intent. To do this, you will learn a set of frameworks, tools, and concepts that can help you address several important challenges in managing innovation.

  • مقدم بواسطة
  • التعلم الذاتي
  • 21 ساعات
  • language الإنجليزية
AED 274.99 + VAT
اعرف المزيد
Strategic Innovation: Building and Sustaining Innovative Organizations

Strategic Innovation: Building and Sustaining Innovative Organizations

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs. This course introduces the fundamental strategy concepts and tools that enable firms to manage technological innovations for competitive advantage. It does so by first considering the sources of technological change and how to leverage technologies to create firm value. It then examines the various mechanisms for extracting value from technologies, both legal (e.g., patents, trade secrecy, etc.) and strategic (e.g., lead time, complementary assets, etc.).

  • مقدم بواسطة
  • التعلم الذاتي
  • 15 ساعات
  • language الإنجليزية
AED 274.99 + VAT
اعرف المزيد
Pricing Strategy

Pricing Strategy

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. Along this course, you will learn pricing strategy key concepts such as pricing psychology, price discrimination, willingness to pay of customers, optimal price and price elasticity.

  • مقدم بواسطة
  • التعلم الذاتي
  • 14 ساعات
  • language الإنجليزية
AED 274.99 + VAT
اعرف المزيد
Positioning: What you need for a successful Marketing Strategy

Positioning: What you need for a successful Marketing Strategy

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing.

  • مقدم بواسطة
  • التعلم الذاتي
  • 11 ساعات
  • language الإنجليزية
AED 274.99 + VAT
اعرف المزيد
Digital Marketing Analytics in Theory

Digital Marketing Analytics in Theory

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily.

  • مقدم بواسطة
  • التعلم الذاتي
  • 21 ساعات
  • language الإنجليزية
AED 344.99 + VAT
اعرف المزيد
Engagement & Nurture Marketing Strategies

Engagement & Nurture Marketing Strategies

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line.

  • مقدم بواسطة
  • التعلم الذاتي
  • 9 ساعات
  • language الإنجليزية
AED 274.99 + VAT
اعرف المزيد
Cost and Economics in Pricing Strategy

Cost and Economics in Pricing Strategy

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits.

  • مقدم بواسطة
  • التعلم الذاتي
  • 12 ساعات
  • language الإنجليزية
AED 274.99 + VAT
اعرف المزيد
The Marketing Plan

The Marketing Plan

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan.

  • مقدم بواسطة
  • التعلم الذاتي
  • 17 ساعات
  • language الإنجليزية
AED 274.99 + VAT
اعرف المزيد
Digital Marketing Analytics in Practice

Digital Marketing Analytics in Practice

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily.

  • مقدم بواسطة
  • التعلم الذاتي
  • 20 ساعات
  • language الإنجليزية
AED 274.99 + VAT
اعرف المزيد
Marketing in a Digital World

Marketing in a Digital World

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers.

  • مقدم بواسطة
  • التعلم الذاتي
  • 29 ساعات
  • language الإنجليزية
AED 274.99 + VAT
اعرف المزيد
Developing a Marketing Mix for Growth

Developing a Marketing Mix for Growth

In this course, you will further examine how businesses create value for customers. In Developing a Winning Marketing Strategy, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions.

  • مقدم بواسطة
  • التعلم الذاتي
  • 13 ساعات
  • language الإنجليزية
AED 274.99 + VAT
اعرف المزيد
What is Social?

What is Social?

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics.

  • مقدم بواسطة
  • التعلم الذاتي
  • 7 ساعات
  • language الإنجليزية
AED 274.99 + VAT
اعرف المزيد
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers.

  • مقدم بواسطة
  • التعلم الذاتي
  • 11 ساعات
  • language الإنجليزية
AED 274.99 + VAT
اعرف المزيد
Google SEO Fundamentals

Google SEO Fundamentals

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

  • مقدم بواسطة
  • التعلم الذاتي
  • 30 ساعات
  • language الإنجليزية
AED 274.99 + VAT
اعرف المزيد
مبادئ الإعلام والتسويق الرقمي

مبادئ الإعلام والتسويق الرقمي

أحدثت الثورة الرقمية تغييرًا هائلًا في مشهد التواصل التسويقي، بينما أوجدت فرصًا جديدة للشركات لكي تصل إلى المستهلكين وتتفاعل معهم من خلال تقنيات الوسائط الذكية ووسائل التواصل الاجتماعي والاتصالات الجوالة. في هذه الدورة التدريبية، ستتعرف على تأثيرات التقنيات الرقمية على إستراتيجيات وممارسات التواصل التسويقي. بفهم العمليات الأساسية للتواصل التسويقي والميزات الجوهرية لتقنيات وسائط الإعلام الجديدة، يمكنك بطريقة إستراتيجية اختيار القنوات المناسبة لتوصيل الرسالة التسويقية الصحيحة للجمهور الصحيح في اللحظة الصحيحة.

  • مقدم بواسطة
  • التعلم الذاتي
  • 20 ساعات
  • language عربي
AED 274.99 + VAT
اعرف المزيد
The Digital Marketing Revolution

The Digital Marketing Revolution

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores.

  • مقدم بواسطة
  • التعلم الذاتي
  • 27 ساعات
  • language الإنجليزية
AED 274.99 + VAT
اعرف المزيد
Google SEO Capstone Project

Google SEO Capstone Project

SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO.

  • مقدم بواسطة
  • التعلم الذاتي
  • 47 ساعات
  • language الإنجليزية
AED 274.99 + VAT
اعرف المزيد
Digital Marketing Capstone

Digital Marketing Capstone

This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan.

  • مقدم بواسطة
  • التعلم الذاتي
  • 14 ساعات
  • language الإنجليزية
AED 274.99 + VAT
اعرف المزيد
Optimizing a Website for Google Search

Optimizing a Website for Google Search

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.

  • مقدم بواسطة
  • التعلم الذاتي
  • 14 ساعات
  • language الإنجليزية
AED 274.99 + VAT
اعرف المزيد
Developing a Winning Marketing Strategy

Developing a Winning Marketing Strategy

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.

  • مقدم بواسطة
  • التعلم الذاتي
  • 17 ساعات
  • language الإنجليزية
AED 274.99 + VAT
اعرف المزيد
Introduction to Google SEO

Introduction to Google SEO

Unlock the secrets of SEO! Dive into the fascinating world of Search Engine Optimization (SEO) and discover how major search engines like Google rank websites and content. This introductory course is your gateway to mastering the art of SEO, offering a thrilling blend of theory and hands-on practice to boost your visibility on Google. Course Highlights: Demystifying SEO - Uncover the inner workings of Google, the world's most popular search engine. Gain insider knowledge on how search algorithms evaluate and rank content, giving you a competitive edge in the digital landscape.

  • مقدم بواسطة
  • التعلم الذاتي
  • 14 ساعات
  • language الإنجليزية
AED 274.99 + VAT
اعرف المزيد
The Importance of Listening

The Importance of Listening

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video.

  • مقدم بواسطة
  • التعلم الذاتي
  • 8 ساعات
  • language الإنجليزية
AED 274.99 + VAT
اعرف المزيد
Meaningful Marketing Insights

Meaningful Marketing Insights

With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights.

  • مقدم بواسطة
  • التعلم الذاتي
  • 10 ساعات
  • language الإنجليزية
AED 274.99 + VAT
اعرف المزيد
Digital Media and Marketing Principles

Digital Media and Marketing Principles

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices.

  • مقدم بواسطة
  • التعلم الذاتي
  • 20 ساعات
  • language الإنجليزية
AED 239.99 + VAT
اعرف المزيد
Digital Media and Marketing Strategies

Digital Media and Marketing Strategies

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments.

  • مقدم بواسطة
  • التعلم الذاتي
  • 20 ساعات
  • language الإنجليزية
AED 239.99 + VAT
اعرف المزيد