Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Create an Advertising Concept Testing Study in Qualtrics
By the end of this project, you will discover how to create an Advertising Concept Testing survey in Qualtrics. This type of study will help you measure your target audience’s perceptions of your advertising campaign or a series of campaign ideas prior to finalizing creative and launching a final campaign. These studies are extremely beneficial in allowing companies and agencies to gather important feedback from the prospective target market.
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Course by
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Self Paced
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2 ساعات
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الإنجليزية
Creative Design, Prototyping, and Testing
Designing the customer and user experience is essential to creating great products today. Gone is the old paradigm of “form follows function” model of design. The process must be iterative and follow the best product design and development processes. While designing a great user experience can be a lengthy and expensive process, there are approaches to doing it faster and smarter, without compromising results. This essential product management course explains key design thinking principles around personas, story mapping, and prototyping.
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Course by
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Self Paced
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12 ساعات
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الإنجليزية