Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Strategies for Effective Engagement
Being a successful professional requires creative, innovative, and entrepreneurial thinking, and to continually have a problem-solving mindset. As a systems thinker, you are expected to engage complex problems from multiple perspectives and different angles, viewing them holistically. This course exposes the student to a variety of tools used to engage stakeholders, collect data, and more deeply understand the community. This course will have three modules.
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Course by
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Self Paced
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10 ساعات
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الإنجليزية
Innovation Strategy with Goldman Sachs 10,000 Women
This elective course is a practical guide to help you in the development and launch of a new product or service. This course supplements the Goldman Sachs 10,000 Women course collection, designed for entrepreneurs ready to take their business to the next level. In this elective course, you will examine how to turn a well-defined business idea into a new product or service ready for launch.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Qualitative Data Collection Methods
This course presents a detailed overview of qualitative methods of data collection, including observation, interviews, and focus group discussions. We will start with an in-depth overview of each method, explore how to plan for data collection, including developing data collection guides, and discuss techniques for managing data collection. For observation, we’ll focus on approaches with low levels of interaction with people and the environment (e.g. non-participant observation). We’ll talk about note-taking strategies, the use of observation guides, and approaches to writing up fieldnotes.
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Course by
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Self Paced
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14 ساعات
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الإنجليزية
Research Methodologies
This course focuses on research methodologies. In this vein, the focus will be placed on qualitative and quantitative research methodologies, sampling approaches, and primary and secondary data collection. The course begins with a discussion on qualitative research approaches, looking at focus groups, personal interviews, ethnography, case studies and action research. We will also discuss quantitative research methods with a focus on experimental research design and survey methodology.
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Course by
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Self Paced
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20 ساعات
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الإنجليزية
Qualitative Research
In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project. Week 2: Design the qualitative instruments necessary for your interviews or focus groups, and plan your recruitment efforts. Write questions and prompts to ask in an interview or focus group.
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Course by
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Self Paced
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15 ساعات
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الإنجليزية