Generative AI for Business Leaders
Advertising with Meta
How Google does Machine Learning
دوراتنا
Strategies for Converting and Retaining Customers Online
Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan.
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Course by
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Self Paced
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11 ساعات
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الإنجليزية
Digital Marketing Analytics: Tools and Techniques
Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively.
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Course by
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10
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الإنجليزية
Developing the Risk Management Plan with Expert Judgement
Every project faces risk. The project risk management plan (PRMP) is the fundamental instrument for identifying risks, managing, and responding. Projects based on new technology or new markets face the chance of those opportunities failing in some way. Learn how to leverage expert judgement to properly formulate a winning PRMP.
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Course by
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Self Paced
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33
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الإنجليزية
Strategic Decisions for Project Leaders: Exploiting Risk and Opportunity
Project management executives and project owners can exploit risk to their advantage and find opportunities. Learn how to leverage the decision-making tools using Bayesian thinking, utility theory, and behavioral economics.
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Course by
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13
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الإنجليزية
Simulating a Hippocampus Microcircuit
In this course, you will learn to simulate, analyze and visualize hippocampal microcircuits. You will reproduce experimental protocols “in silico” to validate simulated microcircuit behaviors, and leverage the brain simulation platform to gain insights towards parsimonious theories on brain function.
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Course by
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20
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الإنجليزية
UX Data Analysis
Become a UX data scientist! From qualitative data analysis to big data Web analytics, you will be able to leverage insights from data to make empirically-based recommendations.
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Course by
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10
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الإنجليزية
TensorFlow: Data and Deployment
Continue developing your skills in TensorFlow as you learn to navigate through a wide range of deployment scenarios and discover new ways to use data more effectively when training your machine learning models. In this four-course Specialization, you’ll learn how to get your machine learning models into the hands of real people on all kinds of devices. Start by understanding how to train and run machine learning models in browsers and in mobile applications.
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Course by
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Self Paced
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الإنجليزية
iOS Project: Transreality Game
Students will produce a networked game that will leverage sensors on the phone to create a unique gaming experience. The focus of the game will be to make it physical through real-world gestures, motion and knowledge of other players real-world location. To do this students will need to integrate knowledge of graphics, networking, sensors, and user interface design alongside a skill set of tool usage. The final project will involve milestones with opportunities to get ungraded peer review feedback from fellow learners so that they can iterate and improve their game program.
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Course by
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Self Paced
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10 ساعات
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الإنجليزية
Fundamentals of Machine Learning for Supply Chain
This course will teach you how to leverage the power of Python to understand complicated supply chain datasets. Even if you are not familiar with supply chain fundamentals, the rich data sets that we will use as a canvas will help orient you with several Pythonic tools and best practices for exploratory data analysis (EDA). As such, though all datasets are geared towards supply chain minded professionals, the lessons are easily generalizable to other use cases.
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Course by
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Self Paced
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13 ساعات
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الإنجليزية
Career Planning: A Pathway to Employment
This course is designed to foster creative approaches to launching a new career. You will articulate best ways to make a first impression and analyze your strengths by creating a personal statement. You will identify appropriate elements to make your resume stand out from the crowd. You will also identify the most effective ways a cover letter can answer a job description, and how to best leverage social media in your job search. In short, this course will help you to prepare for a new job.
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Course by
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Self Paced
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24 ساعات
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الإنجليزية
Machine Learning on Google Cloud
What is machine learning, and what kinds of problems can it solve? How can you build, train, and deploy machine learning models at scale without writing a single line of code?
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Course by
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Self Paced
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الإنجليزية
Strategising: Management for Global Competitive Advantage
Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future.
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Course by
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Self Paced
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الإنجليزية
Build Inclusive User Personas in Miro
By the end of this project, you will be able to create an inclusive user persona that will help you leverage the opportunity to include customers and avoid excluding them from a brand experience.
To do this, you will work on a project that will help you understand the benefits and use cases for inclusive personas while you gain hands-on experience building one in the Miro online visual collaboration platform for teamwork.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
Data Engineering Basics for Everyone
Learn about data engineering concepts, ecosystem, and lifecycle. Also learn about the systems, processes, and tools you need as a Data Engineer in order to gather, transform, load, process, query, and manage data so that it can be leveraged by data consumers for operations, and decision-making.
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Course by
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Self Paced
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15
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الإنجليزية
Introduction to Business Analytics and Information Economics
This specialization targets learners who seek to understand the opportunities that data and analytics present for their organization and those interested in the value of and implications for data as an asset to their organization. Individuals who manage data and make decisions about how data can be leveraged in their organization will find this specialization of particular value. Businesses run on data, and data offers little value without analytics.
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Course by
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Self Paced
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الإنجليزية
The hidden value – Lean in manufacturing and services
Lean is a powerful methodology that enables managers and employees to shift their mindset and helps companies to keep their business sustainable by creating competitive advantage. Today, in an increasingly complex and dynamic world, where companies struggle to maintain competitive advantage, Lean is more important than ever. This course combines the experience of many senior experts and practitioners from the Boston Consulting Group and École des Ponts, and brings perspectives on Lean in manufacturing and services.
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Course by
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Self Paced
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الإنجليزية
Social Media Data Analytics
Learner Outcomes: After taking this course, you will be able to: - Utilize various Application Programming Interface (API) services to collect data from different social media sources such as YouTube, Twitter, and Flickr. - Process the collected data - primarily structured - using methods involving correlation, regression, and classification to derive insights about the sources and people who generated that data. - Analyze unstructured data - primarily textual comments - for sentiments expressed in them. - Use different tools for collecting, analyzing, and exploring social media data for resea
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Course by
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Self Paced
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13 ساعات
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الإنجليزية
Analysing: Numeric and digital literacies
Being financially and data-literate is a requirement of all effective leaders. This includes the ability to analyse data and harness its value, as well as to leverage these skills to become a future-focused business leader.
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Course by
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Self Paced
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الإنجليزية
Digital Transformation of Financial Services - Capstone Project
In this capstone project course, we ask YOU to apply everything you have learned in this specialization to analyze a real world company and to develop a digital transformation strategy for this company. You will have the possibility to choose between four different case companies, that varies in size (from small start-up to large financial service providers), industry (banking, financial trading, insurance) and geographical location. For one of these -- only one -- you will create a concise recommendation of a strategy to leverage the digital transformation of financial services.
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Course by
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Self Paced
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5 ساعات
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الإنجليزية
Visualize Project Milestones with Gantt Charts in Miro
By the end of this project, you will be able to leverage Gantt charts to plan, schedule, and graphically represent the progression of a project plan over time so that stakeholders and sponsors can quickly understand the status, dependencies, and future requirements.
To do this, you will gain hands-on experience applying, planning and scheduling a project by creating a Gantt chart in the Miro online visual collaboration platform for teamwork.
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Course by
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Self Paced
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3 ساعات
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الإنجليزية
The Journey to Diversity, Inclusion and Belonging
This 4-course specialization begins with "Fundamentals of Diversity," taught by Professor Celia de Anca. This first course introduces the three key types of diversity: demographic, experiential, and cognitive.
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Course by
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Self Paced
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الإنجليزية
Marketing Channel Strategy & B2B2C Routes to Market
This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. One critical component of value creation for customers in marketing that is often overlooked is how customers want to buy.
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Course by
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Self Paced
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الإنجليزية
Applications of Software Architecture for Big Data
The course is intended for individuals who want to build a production-quality software system that leverages big data. You will apply the basics of software engineering and architecture to create a production-ready distributed system that handles big data. You will build data intensive, distributed system, composed of loosely coupled, highly cohesive applications. This course can be taken for academic credit as part of CU Boulder’s MS in Data Science or MS in Computer Science degrees offered on the Coursera platform.
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Course by
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Self Paced
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34 ساعات
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الإنجليزية
Real-Time Embedded Systems
The Real-Time Embedded Systems specialization is a series of four course taking you from a beginning practitioner, to a more advanced real-time system analyst and designer. Knowledge and experience gained on hard to master topics such as predictable response services, when to allocate requirements to hardware or software, as well as mission critical design will enhance your engineering talent.
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Course by
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Self Paced
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الإنجليزية
Enhance User Interface Design with Mood Boards in Miro
By the end of this project, you will be able to create a mood board that can be leveraged to enhance user interface design. To do this, you will gain hands-on experience applying design thinking, user interface knowledge, and context from each step of the customer journey to create a mood board in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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Course by
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Self Paced
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4 ساعات
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الإنجليزية