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Quantitative and Qualitative Research for Beginners

Quantitative and Qualitative Research for Beginners

This course is designed as a basic introduction to the complex world of research methods and provides both theoretical and practical information for students to give them a foundation for carrying out research in a wide range of disciplines using quantitative, qualitative, and mixed methods.

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  • 6
  • الإنجليزية
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Qualitative Research Design

Qualitative Research Design

This course introduces qualitative research, compares and contrasts qualitative and quantitative research approaches, and provides an overview of qualitative methods for data collection. It outlines a step-by-step approach to qualitative research design that begins by identifying a public health topic of interest, works to hone in on a specific research problem, and then specifies research questions, objectives, and specific aims.

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  • 21 ساعات
  • الإنجليزية
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Qualitative Data Analysis with MAXQDA Software

Qualitative Data Analysis with MAXQDA Software

This course will introduce you to MAXQDA software for easier data analysis during the qualitative research process. You'll explore how to do memos, variables, segmentation, coding, and data reduction techniques all in this course!

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  • Self Paced
  • 16 ساعات
  • الإنجليزية
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Qualitative Data Collection Methods

Qualitative Data Collection Methods

This course presents a detailed overview of qualitative methods of data collection, including observation, interviews, and focus group discussions. We will start with an in-depth overview of each method, explore how to plan for data collection, including developing data collection guides, and discuss techniques for managing data collection. For observation, we’ll focus on approaches with low levels of interaction with people and the environment (e.g. non-participant observation). We’ll talk about note-taking strategies, the use of observation guides, and approaches to writing up fieldnotes.

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  • 14 ساعات
  • الإنجليزية
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Research Methodologies

Research Methodologies

This course focuses on research methodologies. In this vein, the focus will be placed on qualitative and quantitative research methodologies, sampling approaches, and primary and secondary data collection. The course begins with a discussion on qualitative research approaches, looking at focus groups, personal interviews, ethnography, case studies and action research. We will also discuss quantitative research methods with a focus on experimental research design and survey methodology.

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  • 20 ساعات
  • الإنجليزية
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Qualitative Research Methods

Qualitative Research Methods

In this course you will be introduced to the basic ideas behind the qualitative research in social science. You will learn about data collection, description, analysis and interpretation in qualitative research. Qualitative research often involves an iterative process.

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  • 24 ساعات
  • الإنجليزية
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Understanding User Needs

Understanding User Needs

Designing effective interactive systems requires understanding the needs and capabilities of the people who will be using them.

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  • Self Paced
  • 11 ساعات
  • الإنجليزية
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Qualitative Research

Qualitative Research

In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project. Week 2: Design the qualitative instruments necessary for your interviews or focus groups, and plan your recruitment efforts. Write questions and prompts to ask in an interview or focus group.

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  • Self Paced
  • 15 ساعات
  • الإنجليزية
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Quantitative Research

Quantitative Research

In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates.

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  • Self Paced
  • 17 ساعات
  • الإنجليزية
الاشتراك الشهري
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  • الباقة الإبتدائية @ AED 99 + VAT
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  • AED 170.99 + VAT
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