دوراتنا

Management of Fashion and Luxury Companies

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs.

• Course by
• Self Paced
• 12 ساعات
• الإنجليزية