Intro Course: Data Storytelling

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Learn to build a compelling narrative that drives business decisions using data. You will use Google Data Studio, basic design principles, and a no-code approach to storytelling to transform data points into powerful visuals. This course is ideal for early career professionals working to rise to strategic roles.

This course is ideal for those interested in building their professional toolkit and growing their career with hard skills, such as:

• Google Data Studio and dashboard creation
• Fundamental visual design principles
• Visualization and presentation tools

What you will learn

• Raw data translation into accessible visualizations for non-technical audiences.
• Visual design theories and data analysis skills to help convey meaning
• The importance of effective storytelling

Skills you learn

• Visual Design
• Design Elements And Principles
• Presentations
• Storytelling
• Data Storytelling

Syllabus

Visual Design

• Learn how data visualizations help people process and understand large amounts of information.
• Determine the best type of visualization to use for specific datasets and purposes.
• Create data visualizations in Google Data Studio.
• Customize data visualizations for clarity and visual appeal.

Data Reports

• Explore why visual comparisons matter and learn to pick the right chart.
• Describe why data visualization is an effective summarization tool.
• Identify cognitive clutter and how to combat it.
• Explain how the use of charts, supportive text, and layout all provide emphasis.
• Build a report with best visual-design practices in mind.

Data Dashboards

• Find out how businesses use dashboards.
• Explore the differences between reports and dashboards.
• Master graphic design principles for dashboards.
• Create a layout for a dashboard that meets a business need, looks appealing, and is easy to read.
• Create charts in a dashboard in Google Data Studio that meet a business need, and are easy to read and interpret.
• Use filters and controls with a Google Data Studio dashboard.

Storytelling with Data

• Identify storytelling elements.
• Explain the importance of effective storytelling.
• Create a dashboard that enlightens and engages viewers.
• Incorporate multiple pages into a data story to create an informative dashboard.
• Identify and practice effective presentation tools and techniques.

Auto Summary

Unlock the power of data storytelling with this foundational course in Data Science & AI, led by edX. Over 36 hours, you'll master Google Data Studio, basic design principles, and no-code visualization techniques to create compelling narratives that drive business decisions. Perfect for early career professionals aiming to enhance their strategic impact, this course offers essential skills in dashboard creation, visual design, and presentation tools. Subscription available under the Professional plan.