Buy Now AED 344.99 + VAT

Monthly Subscription Starting at AED 99 + VAT

Analysis of Business Problems
  • Level Foundation
  • المدة 10 ساعات hours
  • الطبع بواسطة IESE Business School
  • Offered by

عن

When does an opportunity to increase the bottom line become a liability for long-term brand sustainability and profitability? That is the question that GAS GAS, an off-road motorcycle manufacturer, is confronting. In this culminating course, it's time to use the business tools you have learned throughout the specialization to solve this real business problem. To help you as you develop a solution to the GAS GAS dilemma, in the Capstone you will also learn a six-step analysis of business problems methodology. By the end of the course, you will understand how to weave together considerations from accounting, finance, marketing and organizational behavior in order to arrive at a sound decision that will positively impact the firm's future.

الوحدات

Course Syllabus & Introduction to Analysis of Business Problems: Capstone

    • 2 Readings
Show info about module content

2 Readings

  • Course Overview & Syllabus
  • Get help and meet other learners. Join your Community!

Capstone Week 1 Video Lectures

    • 12 Videos
    • 2 Readings
    • 1 Discussion
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Making Big Decisions

1 Discussions

  • Are you a Hamlet or an Othello?

12 Videos

  • Introduction to Capstone
  • What is Gas Gas? Company Promo Video
  • 1. Week 1 Intro
  • 2. The Role of the Manager
  • 3. Structured vs. Unstructured Problems
  • 4. Finding Solutions to Unstructured Problems
  • 5. Introducing Six Steps to Solving Problems
  • 6. Criteria and Alternatives
  • 7. From Analysis to Action
  • 8. Hamlet & Othello
  • 9. What’s Next
  • Interview with Ramon Puente

2 Readings

  • Required Reading: IESE's Six-Step Process
  • Required Reading: GAS GAS Case

Week 2: GAS GAS Marketing Problem

    • 1 Readings
Show info about module content

1 Readings

  • About Week 2: GAS GAS Marketing Problem

Capstone Week 2 Video Clips

    • 4 Videos
    • 1 Discussion
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Weighing Marketing Considerations

1 Discussions

  • The GAS GAS Brand After the KTM Deal

4 Videos

  • 1. Week 2 Intro
  • 2. Consumer Considerations and Branding
  • 3. Pricing and Channel Considerations
  • Interview with Ramon Puente: The Marketing Problem

GAS GAS Finance Problem

    • 1 Readings
Show info about module content

1 Readings

  • About Week 3: GAS GAS Finance Problem

Capstone Week 3 Video Lectures

    • 5 Videos
    • 1 Discussion
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Critical Financial Indicators

1 Discussions

  • Beyond the Bottom Line

5 Videos

  • 1. Week 3 Intro
  • 2. Understand GAS GAS
  • 3. The Financial Effect of Partnering with KTM
  • 4. Integrate Finance in Strategy
  • Interview with Ramon Puente: The Finance Problem

Week 4: GAS GAS Organisational Behaviour Problem

    • 1 Readings
Show info about module content

1 Readings

  • About Week 4: GAS GAS Organizational Behavior Problem

Capstone Week 4 Video Lectures

    • 5 Videos
    • 1 Discussion
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Taking People Into Account

1 Discussions

  • The Board and GAS GAS Employees

5 Videos

  • 1. Board as Team
  • 2. Degree of Teamness on Board
  • 3. GAS GAS Employees
  • 4. Week 4 Recap
  • Interview with Ramon Puente: The Managing People Problem

Conclusion to Capstone and Final Question

    • 1 Videos
Show info about module content

1 Videos

  • Conclusion and Final Question

Final Assignment

    • 1 PeerReview
Show info about module content

1 Peer Review

  • Final Assignment

Auto Summary

Unlock the potential to solve real-world business challenges with the "Analysis of Business Problems" course, part of the Data Science & AI domain. This course offers a unique opportunity to apply your business acumen to a practical scenario involving GAS GAS, a renowned off-road motorcycle manufacturer, as they navigate the delicate balance between increasing profitability and ensuring long-term brand sustainability. Guided by expert instructors from Coursera, you will delve into a comprehensive six-step analysis methodology that synthesizes key concepts from accounting, finance, marketing, and organizational behavior. This holistic approach will equip you with the skills to make sound, strategic decisions that can profoundly impact a company's future. Spanning 600 hours of in-depth content, this foundational-level course is designed for individuals eager to deepen their understanding of business problem analysis. Flexible subscription options, including Starter, Professional, and Paid plans, ensure accessibility for various learning needs and budgets. Ideal for aspiring data scientists, business analysts, and professionals seeking to enhance their decision-making capabilities, this course will empower you to tackle complex business issues with confidence and precision. Join us and transform your analytical skills into actionable insights that drive success.

Carlos García Pont
Instructor

Carlos García Pont