Machine Learning for Marketing

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"Machine Learning for Marketing" is an engaging and comprehensive course offered by Coursera in the domain of Data Science & AI. This foundational course focuses on the structure and techniques of Machine Learning, Text Mining, and Decision Science, specifically tailored for marketing applications. Learners will delve into how these advanced analytical methods can revolutionize marketing practices by enhancing decision-making quality. The course also provides a solid grounding in digital marketing analytics, enabling participants to better understand consumer behavior, journey, and website activity. The course is designed to cater to both beginners and professionals, offering flexible subscription options through Starter and Professional plans. With no set duration, participants can progress at their own pace, making it an excellent choice for those looking to integrate machine learning insights into their marketing strategies effectively. Ideal for marketers, data scientists, and business professionals, this course empowers learners to harness the power of analytics to drive impactful marketing decisions.