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Unsupervised Machine Learning for Customer Market Segmentation

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In this hands-on guided project, we will train unsupervised machine learning algorithms to perform customer market segmentation. Market segmentation is crucial for marketers since it enables them to launch targeted ad marketing campaigns that are tailored to customer's specific needs. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

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Embark on a foundational journey into the world of data science and artificial intelligence with the "Unsupervised Machine Learning for Customer Market Segmentation" course offered by Coursera. This hands-on guided project is designed to equip you with the skills to train unsupervised machine learning algorithms for effective customer market segmentation, a critical tool for marketers aiming to create targeted advertising campaigns that cater to specific customer needs. Led by experienced instructors, this engaging 120-minute course is ideal for learners based in North America, with efforts underway to extend the same enriching experience to other regions. The course is accessible through a Starter subscription, making it a perfect entry point for those new to the field. Whether you're a marketing professional looking to enhance your strategies or a data science enthusiast keen to explore machine learning applications, this course offers valuable insights and practical skills to advance your expertise. Join us and transform the way you approach customer segmentation with the power of unsupervised machine learning.