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Becoming a Sports Agent
  • Level Foundation
  • المدة 30 ساعات hours
  • الطبع بواسطة Case Western Reserve University
  • Offered by

عن

An immersive experience in the world of sports that will take students through the four stages of a professional athlete's career. Utilizing lectures, guest speakers, reading assignments and hypothetical walkthroughs, students will learn how the best sports agents manage clients at each of these four stages. This course will provide each student with the skills necessary to guide an athlete through the difficult decisions that can make or lose the athlete millions of dollars, as well as affect their public image and career. Walking through the four stages of an athlete's career, we will provide a broad scope of the landscape of amateur and professional sports so that you can avoid the pitfalls and traps that so many have fallen into in the past; not to mention, bringing you updates throughout the course regarding the rapidly changing sports world that we live in today. Analyzing the best practices in the management of the superstar athletes with whom Professor Carfagna, Professor Volante and their expert guests have worked, we will show you how to manage the career of any professional athlete who might seek your guidance at any stage of his or her professional career.

الوحدات

Welcome to the Course!

    • 1 Videos
    • 1 Discussion
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1 Discussions

  • Introduce Yourself

1 Videos

  • Introducing the Course

Readings and Lectures

    • 7 Videos
    • 2 Readings
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7 Videos

  • Lesson Introduction
  • The Representation Agreement ("Rep K")
  • NFL Commissioner
  • Fred Nance - NFL Commissioner's Authority
  • Andy Simms - Representing NFL Players
  • Jay Reisinger - Baseball Arbitrations
  • Play Act - Reaching Free Agency in the NFL, NBA and MLB

2 Readings

  • Guest Speaker Bios
  • Reading Assignments

Review

    • 2 Discussion
    • 1 Assignment
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1 Assignment

  • Module 1 Quiz

2 Discussions

  • NFL Domestic Violence Policy
  • CBA Analysis

Readings and Lectures

    • 3 Videos
    • 2 Readings
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3 Videos

  • Lesson Introduction - Recruiting Clients
  • Miles Welo - Breaking Into the Industry and Growing an Agency
  • Dale Sheptak - Managing Clients and the Effect of Professional Sports on Youth Sports

2 Readings

  • Guest Speaker Bios
  • Reading Assignments

Review

    • 2 Discussion
    • 1 Assignment
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1 Assignment

  • Module 2 Quiz

2 Discussions

  • Recruiting Clients
  • Managing Clients

Optional Videos

    • 2 Videos
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2 Videos

  • Darren Heitner - Fiduciary Duties of Agents Pt. I
  • Darren Heitner - Fiduciary Duties of Agents Pt. II

Readings and Lectures

    • 8 Videos
    • 2 Readings
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8 Videos

  • Lesson Introduction
  • Age Eligibility
  • John Palguta - Financial Planning for Athletes in the Early Stages
  • Clint Frazier - The Life of a Minor League Baseball Player Pt. I
  • Clint Frazier - The Life of a Minor League Baseball Player Pt. II
  • Fred Nance - LeBron James, The Early Years
  • Jeff Schwartz - Representing Young NBA Stars
  • Play Act - Handling Athletes in the Early Years

2 Readings

  • Guest Speaker Bios
  • Reading Assignments

Review

    • 2 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 3 Quiz

1 Peer Review

  • Entering the Draft and Achieving Free Agency -- The Pre-Professional Athlete Turns Pro

2 Discussions

  • Analyzing LeBron's "Decision"
  • Pick Any Young Athlete

Optional Videos

    • 2 Videos
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2 Videos

  • Brad Seymour - Minor League Baseball Pt. I
  • Brad Seymour - Minor League Baseball Pt. II

Readings and Lectures

    • 7 Videos
    • 2 Readings
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7 Videos

  • Lesson Introduction
  • Product Endorsement Agreements
  • Publicity Rights
  • Craig Nard - Legal Evolution of Publicity Rights
  • Marketing an Athlete
  • Ron Katz - Jim Brown v. Electronic Arts
  • Play Act - Sport Marketing

2 Readings

  • Guest Speaker Bio
  • Reading Assignments

Review

    • 2 Discussion
    • 1 Assignment
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1 Assignment

  • Module 4 Quiz

2 Discussions

  • Brand Management
  • Monetization of Publicity Rights

Readings and Lectures

    • 6 Videos
    • 2 Readings
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6 Videos

  • Lesson Introduction
  • Jeff Schwartz - Representing Peak NBA Stars
  • John Palguta - Financial Planning for Peak Professional Athletes
  • Jay Reisinger - Rehabilitating an Athlete's Brand
  • Fred Nance - LeBron's Return to Cleveland
  • Play Act - Representing Peak Professional Athletes

2 Readings

  • Guest Speaker Bios
  • Reading Assignments

Review

    • 2 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 5 Quiz

1 Peer Review

  • Endorsement Agreements: Category Exclusivity for the Peak Professional Athlete

2 Discussions

  • LeBron's Lifetime Nike Deal
  • Endorsements by Tarnished Athletes

Readings and Lectures

    • 9 Videos
    • 2 Readings
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9 Videos

  • Lesson Introduction
  • John Palguta - Financial Planning for Mature and Retired Athletes
  • Jim Convertino - Insurance and Risk Management of Athletes Pt. I
  • Jim Convertino - Insurance and Risk Management of Athletes Pt. II
  • Career-Ending Injuries
  • Concussions in Sports
  • Chris Nowinski - Concussions in Football Pt. I
  • Chris Nowinski - Concussions in Football Pt. II
  • Play Act - Representing Mature Athletes

2 Readings

  • Guest Speaker Bios
  • Reading Assignments

Review

    • 2 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 6 Quiz

1 Peer Review

  • Representing the Mature Athlete Considering Retirement: Licensing vs. Buy-in

2 Discussions

  • Preparing Client's for Retirement
  • NFL Players' Assumption of Risk

Readings and Lectures

    • 5 Videos
    • 2 Readings
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5 Videos

  • Lesson Introduction
  • Dave Lightner - Representing Golfers Pt. I
  • Dave Lightner - Representing Golfers Pt. II
  • Michael Whan - The LPGA Pt. I
  • Michael Whan - The LPGA Pt. II

2 Readings

  • Guest Speaker Bios
  • Reading Assignments

Review

    • 2 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 7 Quiz

2 Discussions

  • Is Golf the Best for Agents?
  • Diversification Efforts for a Superstar Client

Readings and Lectures

    • 5 Videos
    • 2 Readings
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5 Videos

  • Lesson Introduction
  • Gavin Forbes - Representing Tennis Players Pt. I
  • Gavin Forbes - Representing Tennis Players Pt. II
  • Michael Whan - The LPGA Media Rights Agreement
  • Play Act - Representing Individual Sport Athletes

2 Readings

  • Guest Speaker Bios
  • Reading Assignments

Review

    • 3 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 8 Quiz

1 Peer Review

  • Suitability Clauses for the Rising Superstar Golfer

3 Discussions

  • Building a Brand On and Off the Field
  • WTA Media Deal
  • Marketable Tennis Players

Readings and Lectures

    • 4 Videos
    • 2 Readings
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4 Videos

  • Lesson Introduction
  • Danny Karbassiyoon - The Life of a Footballer
  • Danny Karbassiyoon - The Life of a Scout
  • Play Act - Representing Professional Footballers

2 Readings

  • Guest Speaker Bio
  • Reading Assignments

Review

    • 2 Discussion
    • 1 Assignment
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1 Assignment

  • Module 9 Quiz

2 Discussions

  • Are You a Fan?
  • Superstar Footballers

Readings and Lectures

    • 3 Videos
    • 2 Readings
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3 Videos

  • Carol Couse - Client Recruitment and Management
  • Carol Couse - Process of a Transfer and Contract Negotiations
  • Play Act - Agents in Soccer

2 Readings

  • Guest Speaker Bio
  • Reading Assignments

Review

    • 2 Discussion
    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • Module 10 Quiz

1 Peer Review

  • Representing the Professional Footballer

2 Discussions

  • Agents in Soccer
  • U.S. Brands vs. Brands Abroad

Readings and Lectures

    • 4 Videos
    • 2 Readings
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4 Videos

  • Lesson Introduction
  • Jeff Mostyn - Operating a Football Club Pt. I
  • Jeff Mostyn - Operating a Football Club Pt. II
  • Ron Katz - Safer Soccer

2 Readings

  • Guest Speaker Bios
  • Reading Assignments

Review

    • 2 Discussion
    • 1 Assignment
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1 Assignment

  • Module 11 Quiz

2 Discussions

  • Agent Regulations
  • Financial Fair Play

Course Conclusion

    • 1 Discussion
    • 1 PeerReview
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1 Peer Review

  • Course Reflection: Being an Agent

1 Discussions

  • Did You Enjoy the Course?

Auto Summary

Discover the dynamic world of sports management with "Becoming a Sports Agent" on Coursera. This personal development course, led by Professors Carfagna and Volante, covers the four stages of a professional athlete's career through lectures, guest speakers, and practical exercises. Over 1800 minutes, you'll gain the skills to manage athletes' careers, making crucial decisions that impact their success and public image. Suitable for beginners, the course offers Starter, Professional, and Paid subscription options, making it ideal for aspiring sports agents looking to master the field.

Peter A. Carfagna
Instructors

Peter A. Carfagna

Richard J. Volante, Esq.
Instructors

Richard J. Volante, Esq.