Business English: Basics
This course aims to improve your Business English language skills by developing your vocabulary and reading skills and your understanding of tone, style and knowledge of communication methods. We'll also cover how these language skills can enhance audience analysis, business case analysis and basic business communication strategies.
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- Level Foundation
- المدة 21 ساعات hours
- الطبع بواسطة The Hong Kong University of Science and Technology
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Offered by
عن
This course aims to improve your Business English language skills by developing your vocabulary and reading skills and your understanding of tone, style and knowledge of communication methods. We'll also cover how these language skills can enhance audience analysis, business case analysis and basic business communication strategies. Skills learned in this course will often be referred to and needed to complete the speaking, writing and cross-cultural communications courses of this Specialization. After completing this course, you will be able to: - describe things and events in the context of Business English - make requests in the context of Business English - support arguments in the context of Business English - use appropriate tone and style according to the context of Business English - conduct an audience analysis - match audience with the purpose and medium of communication - analyse and summarise business dataالوحدات
Welcome to our Specialization
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3
Videos
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4
Readings
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3
Discussion
3
Discussions
- How is this course relevant to you?
- How do you learn English?
- Introduce yourself
3
Videos
- Welcome to our course
- Introduction to our Specialization
- How this course is organized
4
Readings
- Objectives and outcomes
- Learning how to learn
- Learning vocabulary
- The HKUST English Grammar Guide
Defining communication
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3
Videos
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2
Readings
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1
Discussion
1
Discussions
- Choosing the right communication method
3
Videos
- What is communication?
- Communication channels
- Verbal & non-verbal communication
2
Readings
- Objectives and outcomes
- The Mehrabian Myth
Language
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4
Videos
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5
Readings
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1
PeerReview
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2
Assignment
2
Assignment
- Vocabulary quiz
- Peer review practice
1
Peer Review
- Describe this scene
4
Videos
- Describing things and events
- Giving explanations
- Role play: explanations
- Challenging grammar: modals
5
Readings
- Objectives and outcomes
- Vocabulary list
- Peer review practice: sample text
- More on modals
- What if? Using modals in conditional statements
Assignments
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1
Assignment
1
Assignment
- Module 2
Styles of Business English
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4
Videos
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2
Readings
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1
Discussion
1
Discussions
- The practice of directness
4
Videos
- Communication barriers
- Understanding genres
- Introduction to tone and style
- Formal and informal communication
2
Readings
- Objectives and outcomes
- Directness of communication
Language
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3
Videos
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4
Readings
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2
PeerReview
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2
Assignment
2
Assignment
- Vocabulary practice
- Peer review practice
2
Peer Review
- Compare and contrast your job/school
- Correct the grammar and rewrite
3
Videos
- Comparing and contrasting
- Role play: comparing and contrasting
- Challenging grammar: concern
4
Readings
- Objectives and outcomes
- Vocabulary list
- Are you concerned?
- Peer review practice: sample text
Assignment
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1
Assignment
1
Assignment
- Module 3
Identify audiences and purpose
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4
Videos
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2
Readings
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1
Discussion
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1
PeerReview
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1
Assignment
1
Assignment
- Peer-review practice
1
Peer Review
- Using appropriate tone and style
1
Discussions
- The audience always comes first
4
Videos
- Spoken vs. written communication
- Conducting an audience analysis
- Defining purpose for spoken and written communication
- Matching purpose, audience, medium, tone & style
2
Readings
- Objectives and outcomes
- Peer review practice: sample pitch and text
Language
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3
Videos
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3
Readings
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1
Assignment
1
Assignment
- Vocabulary practice
3
Videos
- Making polite requests
- Role play: making requests
- Challenging grammar: relative clauses
3
Readings
- Objectives and outcomes
- Vocabulary list
- More on relative clauses
Assignments
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1
Assignment
1
Assignment
- Module 4
Business Cases
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2
Videos
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3
Readings
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1
Discussion
1
Discussions
- Building a sustainable future for Just So Resort
2
Videos
- Analyzing case studies
- Strategies for critical reading
3
Readings
- Objectives and outcomes
- Strategies for critical reading
- Business case: Renewable energy and the hotel industry
Language
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3
Videos
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4
Readings
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1
Assignment
1
Assignment
- Vocabulary practice
3
Videos
- Supporting arguments
- Role play: supporting arguments
- Challenging grammar: quantifiers
4
Readings
- Objectives and outcomes
- Vocabulary
- A few or a little?
- More on quantifiers
Assignments
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1
Readings
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1
PeerReview
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2
Assignment
2
Assignment
- Peer-review practice
- Module 5
1
Peer Review
- Sustainable Resort Proposal
1
Readings
- Peer-review practice: sample text
Course wrap up
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1
Readings
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1
Assignment
1
Assignment
- Final exam
1
Readings
- Post course survey
Auto Summary
Enhance your Business English skills with this foundational course, perfect for personal development. Led by Coursera, this 1260-minute course focuses on vocabulary, reading, tone, style, and communication methods, crucial for audience and business case analysis. Ideal for beginners, with subscription options including Starter, Professional, and Paid.
Kin Tang
Delian Gaskell
Sean McMinn