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Engage your niche on social media: visual stories with Canva

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By the end of this project, you will learn how to use Canva to create 3 different templates for social media stories contents aimed to engage and enlarge your niche. Stories are currently among the strongest tools on social media to enhance public engagement.Whether you are an influencer, entrepreneur or a brand you will eventually face online presence, social media and consequently public engagement. Public engagement includes marketing strategies that directly engages consumers or followers to participate in a brand experience. It comes from the concept that consumers/followers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. The same approach is valid for influencers, entrepreneurs as well as for companies.Social networks are largely use in engagement marketing because they provide the optimal way for people to interact with brands and create a two-way dialogue between each other. Some of these platforms have also created specific types of online presences for companies. One of the tools that is currently spreading in most of the social media are stories. These tools are widely used to entertain, engage and develop public on social media.This guided project is for young entrepreneurs, content creators, influencers, students, graphic designers, who want to explore Canva in visual contents creation aimed to develop public engagement.No previous experience needed. Familiarity with different social media platforms recommended.

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Unlock the power of visual storytelling with "Engage Your Niche on Social Media: Visual Stories with Canva." This foundational course, offered by Coursera, is tailored for individuals looking to enhance their social media presence through engaging and visually appealing content. Led by experienced instructors, this 120-minute guided project focuses on teaching you how to create three distinct templates using Canva, specifically designed to captivate and grow your audience on social media. Whether you're an influencer, entrepreneur, brand manager, or aspiring graphic designer, you'll gain valuable skills in crafting stories that foster public engagement and build stronger connections with your followers. Perfect for young entrepreneurs, content creators, students, and anyone passionate about social media, this course requires no prior experience, though familiarity with various social platforms is beneficial. Dive into this engaging learning experience and start transforming your social media strategy today with a subscription to Coursera's Starter plan.