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Ethical Social Media
  • Level Foundation
  • المدة 11 ساعات hours
  • الطبع بواسطة The University of Sydney
  • Offered by

عن

Social media connects us across space and time, allowing us to find like-minded communities and participate creatively in public life as never before. We may often use social media without thinking much about the possible consequences. But there is a shadow side associated with social media use, which takes the form of hate speech, increased surveillance, lack of anonymity and questionable use of our data. What do we need to know to use social media spaces effectively, in a way that is safe and productive for all? This course will guide you into a deeper exploration of online identity, social media communities and their users. You will examine the ways that social media is being used by public institutions such as government to build participation and conversation with audiences. You will encounter the most common ethical debates in social media. You will also have the opportunity to build your practical skills by developing your professional social media profile, defining your audience, building your social media influence and understanding how to interpret data analytics to "listen" and communicate well.

الوحدات

Introduction

    • 2 Videos
    • 1 Discussion
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1 Discussions

  • What events are you engaging with right now?

2 Videos

  • Introduction to ethical social media
  • Navigating the MOOC

What's so social about social media (aren't all media social)?

    • 3 Videos
    • 1 Readings
    • 1 Discussion
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1 Discussions

  • Ethical issues and social media

3 Videos

  • Introduction to module 1
  • What is ethical social media use? Interview with Dr. Fiona Martin, academic, University of Sydney
  • What are social media?

1 Readings

  • Module 1 readings

Users and online identity

    • 3 Videos
    • 1 Readings
    • 2 Discussion
Show info about module content

2 Discussions

  • Blurred boundaries
  • Lurkers and participants, make your case!

3 Videos

  • What is my online identity?
  • The selfie phenomenon and new digital economies. Interview with Associate Professor Kath Albury, University of New South Wales
  • Who uses social media?

1 Readings

  • Tweet your core affiliation

Summary

    • 2 Videos
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2 Videos

  • Connect me to the bigger picture
  • Module 1 summary

Assessment - Module 1

    • 1 Assignment
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1 Assignment

  • Social media concepts

Introduction

    • 1 Videos
    • 1 Readings
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1 Videos

  • Introduction to module 2

1 Readings

  • Module 2 readings

How do groups of users operate within social media?

    • 2 Videos
    • 1 Readings
    • 1 Discussion
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1 Discussions

  • Extending influence

2 Videos

  • What is the difference between a network and a community?
  • What is user-created content?

1 Readings

  • Optional activity: managing your social media

Engaging users

    • 2 Videos
    • 1 Discussion
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1 Discussions

  • Participation in global events

2 Videos

  • What motivates users to contribute to cultural production? Interview with Professor Axel Bruns, Queensland University of Technology
  • How to engage users through participatory projects. Interview with Jennifer Lam, Director/Digital Media Strategist, Bamboo Garden

The hidden power agents

    • 1 Videos
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1 Videos

  • Social media's hidden power agents

Community management

    • 1 Videos
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1 Videos

  • Community management. Interview with Venessa Paech

Summary

    • 1 Videos
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1 Videos

  • Module 2 summary

Assessment - Module 2

    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • Who are the users of social media?

1 Peer Review

  • Develop your professional Twitter profile

Introduction

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Introduction to module 3

1 Readings

  • Module 3 readings

How are institutions incorporating social media and its users?

    • 1 Videos
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1 Videos

  • The impact of social media on cultural production

Social media and cultural institutions

    • 3 Videos
    • 1 Readings
    • 1 Discussion
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1 Discussions

  • Participatory projects in your area

3 Videos

  • How are cultural institutions incorporating social media? Interview with Claire Joachim, Social Media Specialist, Sydney Opera House
  • How are global institutions using social media?
  • Participatory culture and media organisations. Interview with Rod McGuinness, Social Media Coordinator, Radio Division, Australian Broadcasting Commission (ABC)

1 Readings

  • Optional activity: Explore a cultural institution's social media

What are precarious labour models?

    • 1 Videos
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1 Videos

  • What are precarious labour models?

How public figures and politicians use social media

    • 2 Videos
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2 Videos

  • Politics and social media. Interview with Dr Mitchell Hobbs, University of Sydney
  • Social media, politics and trolling. Interview with David Shoebridge, Australian politician, Member of the New South Wales Legislative Council

Summary - Module 3

    • 1 Videos
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1 Videos

  • Module 3 summary

Assessment - Module 3

    • 1 Assignment
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1 Assignment

  • Participatory Culture and Media Organisations

Introduction

    • 1 Videos
    • 1 Readings
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1 Videos

  • Introduction to module 4

1 Readings

  • Module 4 readings

Why are data analytics important for social media?

    • 2 Videos
    • 1 Readings
Show info about module content

2 Videos

  • What are data analytics?
  • How do we generate meaning from social media data analytics?

1 Readings

  • Optional activity: Interpreting social media data

Incorporating data analytics into strategy

    • 2 Videos
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2 Videos

  • How do we incorporate data analytics into user engagement strategies? Interview with Joe Cothrel, Chief Community Officer, Lithium Technologies Chicago, Illinois
  • Iterative social media design

Summary - Module 4

    • 1 Videos
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1 Videos

  • Module 4 summary

Assessment - Module 4

    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • Social Media Data Analytics

1 Peer Review

  • Develop a strategy from social media analytics

Introduction

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Introduction to module 5

1 Readings

  • Module 5 readings

Social media ethics

    • 1 Videos
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1 Videos

  • University ethics. Interview with Dr. Margaret Faedo, Research Integrity and Ethics, University of Sydney.

Accessibility

    • 2 Videos
    • 1 Discussion
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1 Discussions

  • Ethical concerns: review

2 Videos

  • Social media & disability. Interview with Professor Gerard Goggin, University of Sydney
  • The ethics of social media births and deaths. Interview with Dr. Tama Leaver, Curtin University

Summary - Module 5

    • 2 Videos
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2 Videos

  • Module 5 summary
  • MOOC Summary

Assessment - Module 5

    • 1 Assignment
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1 Assignment

  • Social media ethics

Auto Summary

Discover how to navigate the complex world of social media ethically with this foundational course on Personal Development. Guided by expert instructors from Coursera, you'll delve into online identity, community engagement, and the ethical debates surrounding social media. Enhance your practical skills by developing a professional social media profile, building influence, and interpreting data analytics. Perfect for beginners, this 660-minute course offers flexible subscription options, including Starter and Professional, making it ideal for anyone looking to use social media safely and productively.

Dr Jonathon Hutchinson
Instructor

Dr Jonathon Hutchinson