Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- المدة 10 ساعات hours
- الطبع بواسطة University of Amsterdam
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Offered by
عن
Since Antiquity, scholars have appreciated the importance of communication: as social beings, we cannot exist without communication. We need to interact with people around us, to make sense of the world and to position ourselves in a wider social and cultural reality. In this course, we look at how and why communication evolved as a science and reflect on today’s dominant paradigms. The course also extends beyond the boundaries of communication science itself, exploring dimensions of history, sociology and psychology. Join our class, together with people all over the world. Introduction to Communication Science explores some of the basic theories, models and concepts from the fields of mass, interpersonal and intrapersonal communication. The course begins with a consideration of several basic models, subsequently progressing to the history of communication theory, linear effect-oriented theories, the reception approach and, finally, exploring theories on the production and reinforcement of culture through communication. Upon completion of this course, students should: • have knowledge of the history and development of communication science; • have knowledge of the dominant theoretical approaches within communication science; • have knowledge and understanding of the most important models and concepts in this field. Beginning the week of February 16, 2015, you will be able to join Signature Track, a system that verifies your identity when you take an exam. This option will allow you to earn a Verified Certificate, which provides formal recognition of your achievements in the course and includes the University of Amsterdam logo. Before then, you can complete a “test run” of the exam. You can then re-take the exam after the Verified Certificate becomes available. For information regarding Verified Certificates, see https://courserahelp.zendesk.com/hc/en-us/articles/201212399-Verified-Certificates"الوحدات
An Introduction to Communication Science
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8
Videos
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7
Readings
8
Videos
- Introduction
- What is Communication?
- Concepts
- Theories
- Transmission
- Reception, Signs, and Signification
- Cultural Approach
- Three Approaches
7
Readings
- Welcome to Introduction to Communication Science
- About Us
- About UvA
- Transcripts
- Research in this MOOC
- Survey 1
- LBON: An Introduction to Communication Science
Review
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1
Assignment
1
Assignment
- An Introduction to Communication Science
A Short History of Communication Science
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8
Videos
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1
Readings
8
Videos
- A Short History of Communication Science
- Greek and Roman Rhetorica
- Two Schools of Classical Communication Science
- Rhetorical Theory
- The Dark Ages of Communication
- A Renaissance of our Field
- The Printing Press as an Agent of Change
- Towards a Modern Communication Science
1
Readings
- LBON: A Short History of Communication Science
Review
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1
Assignment
1
Assignment
- History of Communication Science
The Linear Effect-Oriented Approach
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8
Videos
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2
Readings
8
Videos
- Introduction
- The Power of Propaganda and the All-powerful Media Paradigm
- Needles, Bullets, and Martians
- Powerful Media Put to the Test
- Minimal Effects
- Powerful Media Rediscovered
- A Revolution in the Media Landscape
- Negotiated Effects
2
Readings
- LBON: The Linear Effect-Oriented Approach
- Survey 2
Review
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1
Assignment
1
Assignment
- The Linear Effect-Oriented Approach
The Reception and Signification Perspective
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8
Videos
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1
Readings
8
Videos
- An Introduction to the Reception and Signification Perspective
- Message Construction
- Active Audiences
- Selective Processing
- Cognitive Shortcuts
- Central and Peripheral Route
- Getting Through the Filter
- Encoding, Decoding, and the Construction of Meaning
1
Readings
- LBON: The Reception and Significance Perspective
Review
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1
Assignment
1
Assignment
- The Reception and Signification Perspective
The Cultural Approach
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8
Videos
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1
Readings
8
Videos
- Introduction to the Cultural Approach
- Producing and Maintaining Culture
- Making Sense of the World
- Popular Culture: Reflection or Illusion?
- Cultural Studies: Birmingham and Toronto
- Cultural Groups
- How To Fit In?
- Conclusion: Cultural Conformity and Relativism
1
Readings
- LBON: The Cultural Approach
Review
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1
Assignment
1
Assignment
- The Cultural Approach
Student Questions and Debate
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8
Videos
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1
Readings
8
Videos
- Introduction Question & Answers
- Metaphors
- The Role of Media in Society
- More Metaphors on the Role of Media in Society
- Primary and Secondary Research
- What's New About New Media?
- Globalization: Village vs. Tribes
- About the Exam
1
Readings
- Survey 3
Exam
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1
Videos
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2
Readings
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4
Assignment
4
Assignment
- Exam Part 1
- Exam Part 2
- Exam Part 3
- Exam Part 4
1
Videos
- Thank you
2
Readings
- Survey 4
- Final notes
Auto Summary
"Introduction to Communication Science" is a foundational course in Personal Development offered by Coursera and the University of Amsterdam. It delves into the evolution and paradigms of communication science, integrating history, sociology, and psychology. Learners will explore theories, models, and concepts of mass, interpersonal, and intrapersonal communication. The course spans 600 minutes and offers Starter and Professional subscription options. Ideal for those seeking a verified certificate, this course is perfect for individuals aiming to understand the core theories and development of communication science.
Rutger de Graaf