- Level Foundation
- المدة 17 ساعات hours
- الطبع بواسطة University of Michigan
-
Offered by
عن
This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.الوحدات
Introduction
1
Videos
- Introduction
4
Readings
- Slides Introduction
- Syllabus
- Help us learn more about you!
- Unit 1 Readings
Questions and Error
2
Videos
- Types of Questions
- Measurement Error: Bias and Variance
1
Readings
- Announcement Unit 1
Standardized vs. Conversational Interviewing
3
Videos
- Standardized Interviewing
- Conversational Interviewing
- Concept Specification
Unit 1 Resources and Assignments
1
Assignment
- Quiz #1
2
Readings
- Slides Unit 1
- Would you like to plan your learning journey with Michigan Online?
Response Process
4
Videos
- Response Process: Comprehension
- Response Process: Retrieval
- Response Process: Judgment
- Response Process: Response
2
Readings
- Announcement Unit 2
- Unit 2 Readings
Unit 2 Resources and Assignments
1
Assignment
- Quiz #2
1
Readings
- Slides Unit 2
Factual Questions
4
Videos
- Facts and Quasi Facts
- Memory and Recall: Reporting Behavioral Frequencies
- Memory and Recall: Length of Reference Period
- Memory and Recall: Comprehension and Retrieval
2
Readings
- Announcement Unit 3
- Unit 3 Readings
Sensitive Questions
4
Videos
- Asking Sensitive Questions
- Asking Sensitive Questions: Techniques
- Asking Sensitive Questions: Indirect Techniques
- Mode, Privacy, and Confidentiality
Unit 3 Resources and Assignments
1
Assignment
- Quiz #3
2
Readings
- Slides Unit 3
- Stay in touch on University of Michigan online courses
Attitude Questions
6
Videos
- Attitude Questions: Attitudes
- Attitude Questions: Context Effects
- Attitude Questions: Specific vs. General Evaluations
- Attitude Questions; Agree Disagree Scales
- Attitude Questions: Don't Know
- Attitude Questions: Order Effects
2
Readings
- Announcement Unit 4
- Unit 4 Readings
Response Options and Scales
1
Videos
- All Questions: Response Options and Scales
Unit 4 Resources and Assignments
1
Assignment
- Quiz #4
1
Readings
- Slides Unit 4
Qualitative Pretesting Techniques
3
Videos
- Pretesting Techniques: Expert Reviews and Focus Groups
- Pretesting Techniques: Cognitive Interviews
- Behavior Coding
2
Readings
- Announcement Unit 5
- Unit 5 Readings
Quantitative Pretesting Techniques
2
Videos
- Pretesting Techniques: Quantitative Techniques
- Pretesting Techniques - Other Techniques
Unit 5 Resources and Assignments
1
Assignment
- Quiz #5
1
Readings
- Slides Unit 5
Putting It All Together
3
Videos
- From Start to Finish: Putting Questions into a Questionnaire
- Motivated Underreporting: Reports from Selected Research Studies
- Main Questionnaire: Demographic Questions - Ending
1
Readings
- Announcement Unit 6
Mode
2
Videos
- Mode Choice: Implications for Layout
- Self-Administered Questionnaires: Additional Requirements
Course Summary
1
Videos
- Summary: Unit by Unit Take-Home Points
Unit 6 Resources and Assignments
1
Assignment
- Final Exam
3
Readings
- Slides Unit 6
- Post-Course Survey
- Keep Learning with Michigan Online
Auto Summary
Enhance your skills in creating effective questionnaires with the "Questionnaire Design for Social Surveys" course, a comprehensive guide tailored for those looking to delve into the intricacies of survey design. Offered by Coursera under the Personal Development domain, this foundational course meticulously covers the essential aspects of designing and evaluating questionnaires. Led by industry experts, the course spans 1020 minutes of in-depth content. You'll explore the psychology behind how respondents answer questions, tackle the challenges of asking about behavioral frequencies, and learn practical techniques for question evaluation. The course also delves into the nuances of mode-specific questionnaire characteristics and the differences between standardized and conversational interviewing methods. Ideal for beginners and those at the foundational level, this course is accessible through a subscription to Coursera's Starter plan. Whether you're a researcher, student, or professional looking to enhance your survey design skills, this course provides the tools and knowledge you need to create effective and reliable questionnaires. Join now and take the first step towards mastering the art of social survey design.

Frederick Conrad, Ph.D.

Frauke Kreuter, Ph.D.