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Reputation Crisis? Facebook meets Cambridge Analytica
  • Level Professional
  • المدة 8 ساعات hours
  • الطبع بواسطة Erasmus University Rotterdam
  • Offered by

عن

Do you remember when you first created your Facebook account? Do you know what happens to the data and stories you share on Facebook? Are you aware of the Facebook – Cambridge Analytica crisis and its ramifications? In this course, you will take a deep dive into reputation management by tackling a case study on the crisis, the effects of which are still unravelling for Facebook, the tech industry, and society at large. You will explore the concept of corporate reputation, and touch upon topics such as data privacy implications for the big tech or the importance of leadership and culture, and how Mark Zuckerberg’s leadership might have affected Facebook in particular. In the final project, you will be asked to link theory and practice to provide an analysis of events and make recommendations for Facebook, going forward. This 6-module course has a study time of about 20 hours. It is recommended for anyone studying communication or management, practitioners interested in crisis and reputation management, or anyone with an interest in case learning that explores real-life business challenges. Each week, you will be introduced to engaging content, such as videos, quizzes, discussion forum, and academic readings, and be encouraged to apply learned knowledge to the case. The final module – the capstone project – is assessed by peer review. Broaden your knowledge of reputation and crisis management, and hone your critical decision-making skills. Are you ready to look beyond Facebook, and draw lessons from it that can be applied in many other situations? Register now! WHAT YOU WILL LEARN • Analyse the challenges of reputation management in the digital age • Examine the role of leadership and corporate culture in reputation management • Understand the role and relevance of counter-institutional mechanisms, such as whistleblowing, to check corporate power and influence • Examine the interaction and nexus of politics and business and their ethical and societal consequences • Understand the wider scope of corporate responsibilities in business organisations • Analyse how large tech companies manage or reconcile the paradox between commercial and societal interests

الوحدات

Welcome to the Course

    • 1 Videos
    • 1 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Please tell us about yourself!

1 Videos

  • Welcome to the Course

1 Readings

  • Meet the Instructors

The Case Study

    • 1 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Test Your Understanding of Case Facts

1 Videos

  • Why Use a Case: Introduction to the Case Method

2 Readings

  • Reputation Crisis? Facebook meets Cambridge Analytica
  • Events' Timeline

Additional Resources

    • 1 Readings
Show info about module content

1 Readings

  • Get to Know More!

Reputation

    • 2 Videos
    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Reflect on Facebook’s reputation.

2 Videos

  • Reputation Management: What, Why, and How
  • Discussion with the Experts: Data Privacy and Reputation Implications for the Big Tech (Part 1)

2 Readings

  • Meet the Experts
  • Read and Watch

Additional Resources

    • 1 Readings
Show info about module content

1 Readings

  • Additional resources

Leadership and Culture

    • 2 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Test your Understanding

1 Discussions

  • Share your perspective on leadership!

2 Videos

  • The Leadership Imperative
  • Discussion with an expert: leadership, culture, and their implications for the businesses (Part 1)

2 Readings

  • Meet the Expert
  • Read and Watch

Additional Resources

    • 1 Readings
Show info about module content

1 Readings

  • Get to Know More!

Whistleblowing

    • 2 Videos
    • 1 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • IF I had to blow the whistle...!

2 Videos

  • Speaking up: Calling out wrongdoing in organizations
  • Animation Whistleblowing

1 Readings

  • Read and Watch

Additional Resources

    • 1 Readings
Show info about module content

1 Readings

  • Get to Know More!

Corporate Social Responsibility

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Test Your Understanding

1 Discussions

  • CSR--a contradiction in terms?

1 Videos

  • Corporate Social Responsibility and Societal Purpose

1 Readings

  • Watch and Read

Additional Resources

    • 1 Readings
Show info about module content

1 Readings

  • Get to Know More!

Capstone project

    • 3 Videos
    • 2 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Capstone project assignment

3 Videos

  • Wrap Up and Capstone
  • Discussion with the Experts: Data Privacy and Reputation Implications for the Big Tech (Part 2)
  • Discussion with an expert: leadership, culture, and their implications for the businesses (Part 2)

2 Readings

  • Epilogue
  • Watch and Read: Recent Facebook Developments

Auto Summary

Dive into the intricate world of reputation management with the course "Reputation Crisis? Facebook meets Cambridge Analytica." Focused on the infamous Facebook-Cambridge Analytica scandal, this course explores corporate reputation, data privacy, leadership, and culture. Led by expert instructors from Coursera, it spans 20 hours across 6 engaging modules, featuring videos, quizzes, and a capstone project. Ideal for communication or management students and practitioners, it offers Starter and Professional subscription options. Enhance your decision-making skills and understand the broader implications of corporate actions in the digital age. Register now to apply these lessons beyond Facebook!

Dr. Vidhi Chaudhri
Instructors

Dr. Vidhi Chaudhri

Tao Yue
Instructors

Tao Yue