Demand Management in a Demand Driven Supply Chain

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In today's environment where customers, needs, markets and product portfolios change rapidly; planning the future based on historical data alone is simply not good enough. Demand-driven supply chain management is less likely to be negatively affected by procurement and supply disruptions, demand variability and volatility, short product lifecycle, and frequent new product releases.

Learn how demand-driven supply chains are capable to identify customer needs and use point of sale data; sensing actual demand to provide an adequate response through demand-driven supply chain processes and providing customers with high service levels without holding high inventory levels and incurring in high fulfillment costs.

By the end of this course, that is part of the edX Professional Certificate program to become a Certified Forecaster and Demand Planner (CFDP), you will be able to apply demand-driven supply chain techniques and approaches That include: Demand sensing, demand signal management, data analysis, demand shaping, automated inventory replenishment programs, and Demand Driven Materials Requirement Planning - DDMRP.

CFDP certified professionals are globally preferred by recruiters for decision making positions because they can improve demand planning business processes, implementing collaborative practices that include both providers and retailers to integrate the global supply chain.

What you will learn

• How a Make-and-Sell organization can become Demand-Driven
• How Demand Sensing and Data Analysis can improve Supply Chain Response.
• How to improve forecasting with downstream data and demand sensing
• How to improve supply chain responsiveness with automated replenishment programs
• How reorder point replenishment policies compare to DDMRP (Demand Driven Materials Requirement Planning) inventory buffers

Skills you learn

• New Product Development
• Demand Management
• Procurement
• Demand Planning
• Planning
• Decision Making
• Demand Sensing
• Supply Chain Management
• Supply Chain
• Point Of Sale
• Product Lifecycle
• Business Process

Syllabus

Section 3.1. Demand driven supply chain framework

3.1.1. Demand-driven supply chain fundamentals

3.1.2. Reasons to become demand-driven

3.1.3. Make-and-sell vs Demand-driven organizations

Section 3.2. Demand sensing

3.2.1. Demand sensing fundamentals

3.2.2. Demand signals

3.2.3. Demand sensing examples

Section 3.3. Improving forecasting with POS data and demand sensing

3.3.1. Demand sensing data

3.3.2. Demand signal repositories

3.3.3. Impact of demand sensing in planning

Section 3.4. Principles of data analysis

3.4.1. Building a competitive advantage through analytics

3.4.2. Overview of data analysis methods

3.4.3. Data analysis drivers and benefits

3.4.4. Developing a data culture

Section 3.5. Supply chain response

3.5.1. Supply chain responsiveness

3.5.2. Demand shaping

3.5.3. Automated replenishment programs

Section 3.6. Introduction to Demand Driven Materials Requirement Planning– DDMRP

3.6.1. MRP evolution

3.6.2. Demand-Driven MRP

3.6.3. ROP replenishment policies vs DDMRP

Auto Summary

The "Demand Management in a Demand Driven Supply Chain" course, offered by edX, focuses on the dynamic and evolving field of sales and marketing, specifically within the realm of supply chain management. This course addresses the limitations of traditional planning methods that rely solely on historical data, emphasizing the importance of a demand-driven approach to better navigate procurement and supply disruptions, demand variability, short product lifecycles, and frequent new product introductions. Learners will gain insights into how demand-driven supply chains can leverage point of sale data to accurately sense and respond to actual customer demand. This approach ensures high service levels while maintaining low inventory and fulfillment costs. Key techniques covered include demand sensing, demand signal management, data analysis, demand shaping, automated inventory replenishment programs, and Demand Driven Materials Requirement Planning (DDMRP). As part of the Professional Certificate program aimed at becoming a Certified Forecaster and Demand Planner (CFDP), this course prepares participants for roles that involve enhancing demand planning processes and fostering collaborative practices among providers and retailers. Upon completion, CFDP-certified professionals are highly sought after for decision-making positions in the global supply chain industry. This foundational-level course is available with a Starter subscription, making it accessible for those looking to build a strong foundation in demand-driven supply chain management. Ideal for aspiring forecasters, demand planners, and supply chain professionals, this course equips learners with the skills needed to thrive in a rapidly changing market environment.