Digital Marketing Strategy

عن

Digital marketing is a major component of marketing today. This course will equip you with practical digital marketing skills to help you build your business.

You will learn about the digital marketing landscape and how digital technologies can be used to help businesses identify opportunities and minimize risk. Case studies will be used to demonstrate how digital supports business objectives, and how it can set enterprise apart.

It's essential to gain a greater understanding of your target customer so we'll teach you how to create a user persona which will help you identify the different demographics, behaviours and needs of your consumers online.

Finally, you will learn how to apply your new skills to future marketing activities by developing your own unique digital marketing strategy capable of outperforming competitors and achieving a set of business objectives.

This is the second of two courses in the Professional Certificate in Digital Marketing Fundamentals.

What you will learn

By the end of this course, learners will be able to:

• Understand the strategic and tactical nature of digital marketing
• Describe the customer journey in the digital context
• Measure to manage digital and social media campaigns
• Comprehend frameworks to develop marketing plans
• Appreciate practical insights from industry experts __

Syllabus

Week 1 : Fundamentals of Digital Marketing

Week 2 : Customer Experience in Digital Marketing

Week 3 : Outbound Digital marketing

Week 4 : Inbound Digital Marketing

Week 5 : Leveraging Social Media

Week 6 : Customer Insights and Engagement