How to Influence the Consumer Behavior to Drive Sales by Jonah Berger

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Strengthen the relationship with your customers, learn how to use triggers and emotions in Communication and Marketing, get the keys to saying the right thing in the perfect moment to generate more sales... This and much more is what you will discover in this 4-hour course by Jonah Berger, professor at the Wharton School of the University of Pennsylvania.

A unique and 100% online opportunity to deepen in the world of Customer Behavior with an expert in human influence and decision-making who has advised well-known companies such as Apple, Google, Amazon, Nike, Moderna and The Gates Foundation.

What you will learn

• Learn how influence works within organizations and industries
• Understand your clients and learn to use emotions as a driver of their decision-making
• Discover the tools to make your marketing and communication more efficient
• Learn to offer practical value to positively influence your clients

Skills you learn

• Influencing Skills
• Consumer Behaviour
• Persuasive Communication
• Marketing
• Communications
• Sales
• Decision Making

Syllabus

Module 1: An introduction to influence and consumer centricity

Module 2: Moving from understanding to influence

Module 3: Leveraging social currency

Module 4: How to use triggers & emotion

Module 5: Making your brand public and practical

Module 6: Harnessing the power of Storytelling

Auto Summary

Discover how to influence consumer behavior and drive sales with expert Jonah Berger, a Wharton School professor. This 4-hour online course delves into using triggers and emotions in marketing to strengthen customer relationships and boost sales. Ideal for those in sales and marketing, it offers practical insights from an advisor to top companies like Apple and Google. Available via edX with a Starter subscription.