Introduction to Digital Marketing
Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms.
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- المدة 9 ساعات hours
- الطبع بواسطة University of California, Irvine
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Offered by
عن
Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.الوحدات
Search Engine Marketing - Can Customers Find You?
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1
Videos
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1
Readings
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1
Discussion
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1
Assignment
1
Assignment
- Module 1 Knowledge Check
1
Discussions
- SEM and Your Favorite Brand
1
Videos
- Search Engine Marketing
1
Readings
- Required Readings & Resources
Social Media - Two-Way Communication with Customers
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1
Videos
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1
Readings
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1
Discussion
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1
Assignment
1
Assignment
- Module 2 Knowledge Check
1
Discussions
- Social Media and the 80/20 Principle
1
Videos
- Social Media Marketing
1
Readings
- Required Readings & Resources
Reputation Management - You Are Who Your Customers Think You Are
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1
Videos
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1
Readings
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1
Discussion
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1
Assignment
1
Assignment
- Module 3 Knowledge Check
1
Discussions
- Consumer Review Management
1
Videos
- Reputation Management
1
Readings
- Required Readings & Resources
Content Marketing - Storytelling is the Key to Great Content
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1
Videos
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1
Readings
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1
Discussion
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1
PeerReview
1
Peer Review
- Stonehenge Brewery Digital Marketing Challenge
1
Discussions
- Storytelling
1
Videos
- Content Marketing
1
Readings
- Required Readings & Resources
Auto Summary
"Introduction to Digital Marketing" focuses on essential digital marketing strategies and technologies, including search engines and social media. Designed for beginners, this foundational course spans 540 minutes and provides a comprehensive view of Internet-based marketing platforms and consumer-engaging content. Offered by Coursera, learners can choose between Starter and Professional subscription options. Ideal for aspiring marketers aiming to excel in competitive markets.
Steve Fritzenkotter