Introduction to Market Research
Embark on a journey through the realm of market research, where data uncovers stories and trends reveal opportunities. This short course is designed for professionals who aspire to master the craft of market research, enabling them to make informed business decisions. Whether you're a marketing professional, business owner, product manager, student, data analyst, sales specialist, or someone in the realm of advertising and PR, this course will equip you with a foundational understanding of market research methodologies and their practical applications.
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- المدة 24 ساعات hours
- الطبع بواسطة Coursera
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Offered by
عن
This course concentrates on the foundations of market research. You will be introduced to the essentials and nature of market research, the research process and the importance of a research proposal. Focus will be devoted to problem formulation, problem solving, research questions and research objectives. The course will be completed with a discussion of ethics on market research. Learners who successfully complete this course will be able to: - Discuss the fundamentals of market research - Reflect on the research process - Formulate research questions and research objectives - Develop a research proposal - Ethics in market research This course is for market research analysts, social media strategists, marketing managers, product managers and market researchers.Auto Summary
Discover the essentials of market research with our comprehensive course, "Introduction to Market Research," offered by Coursera in the Sales & Marketing domain. Guided by an expert instructor, this foundational course delves into the core principles of market research, the intricacies of the research process, and the critical role of a well-crafted research proposal. You will learn to effectively formulate research questions and objectives, solve relevant problems, and uphold ethical standards in market research. Throughout the course, you will gain proficiency in: - Understanding the basics of market research - Reflecting on and navigating the research process - Crafting precise research questions and objectives - Developing a robust research proposal - Adhering to ethical practices in market research With a duration designed for in-depth learning, this course is perfect for market research analysts, social media strategists, marketing managers, product managers, and market researchers looking to enhance their skills. Choose from flexible subscription options, including Starter and Professional, to best suit your learning needs. Join us and advance your market research expertise with this foundational course.
Raksha Mahabeer