Marketing - Delivering the Value Proposition

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In today's world consumers are constantly flooded by marketing efforts in every aspect of their lives. The best ideas, products, and solutions can only make an impact if they can reach the right audience, at the right time. One important aspect of this is developing and communicating a clear value proposition.
This course takes a close look at the process of branding and its relationship to value creation. Learners will explore channel or distribution strategies which are not always associated with marketing decisions. Pricing strategies along with a look at social responsibility will also be considered and evaluated by the learners.

What you will learn

By the end of this course the learner will be able to:
● Explain branding and value creation
● Identify how to capture and deliver value
● Discuss integrated marketing and value communication

Skills you learn

• Communications
• Value Propositions
• Distribution Strategies
• Pricing Strategies
• Value Creation
• Branding
• Marketing

Auto Summary

Discover how to effectively deliver a compelling value proposition in the "Marketing - Delivering the Value Proposition" course. Designed for foundation-level learners in Sales & Marketing, this 26-hour course by edX delves into branding, distribution strategies, pricing, and social responsibility. Available with a Starter subscription, it's ideal for those looking to make an impact by reaching the right audience at the right time. Join now to enhance your marketing skills and strategies.