Marketing Foundations

عن

This foundational marketing course will give you an introductory understanding of marketing functions within an organization. Whether you are interested in marketing as a career or business topics in general this course will prepare you to think and understand marketing as part of the overall business strategy. Throughout this course, you will examine each component of a marketing plan to better understand this critical business topic.

Recognizing the basic marketing building blocks will establish the foundation for your marketing skills within your future entrepreneurial activities and career positions.

What you will learn

By the end of this course, you will

● Summarize the strategic overview of marketing

● Identify analytical tools used to assess marketing strategies

● Recognize the introductory pieces of marketing

● Identify the 4 Ps of Marketing

● Discuss consumer behavior and positioning strategies

● Analyze the marketing plan

Identify marketing strategies

Skills you learn

• Business Strategies
• Marketing Planning
• Marketing

Auto Summary

Discover the essentials of marketing with the "Marketing Foundations" course, designed for those interested in Sales & Marketing. This introductory course, offered by edX, provides a comprehensive understanding of marketing functions within an organization. Ideal for aspiring marketers or anyone keen on business topics, it prepares you to integrate marketing into the overall business strategy. Over 88 minutes, you will delve into the components of a marketing plan, gaining insights crucial for your future entrepreneurial ventures and career roles. With a focus on foundational marketing concepts, this course is perfect for beginners seeking to build their marketing skills. Available through a Starter subscription, "Marketing Foundations" is your gateway to mastering the basics of marketing in the business world.