Principles of Public Relations
In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a broad overview of working in public relations and how different tenets of persuasion are used in practice. The course also addresses ethical implications of public relations.
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- المدة 7 ساعات hours
- الطبع بواسطة University of Colorado Boulder
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Offered by
عن
In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a broad overview of working in public relations and how different tenets of persuasion are used in practice. The course also addresses ethical implications of public relations.الوحدات
What is Public Relations?
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6
Videos
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3
Readings
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1
Discussion
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1
Assignment
1
Assignment
- What is public relations?
1
Discussions
- Introduce Yourself
6
Videos
- Specialization Introduction
- Introduction to Defining the Public Relations Industry
- Introduction to Week 1
- Brief History and Development of the Field of Public Relations
- Public Relations Society of America
- Scholars’ Point-of-View
3
Readings
- The Museum of Public Relations, PR Timeline, and Shelly Spector Podcast
- About Public Relations and Public Relations Defined
- The Future of Public Relations (Forbes)
Strategic Planning in Public Relations
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4
Videos
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1
Readings
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1
Discussion
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1
Assignment
1
Assignment
- Four-Step Process in PR
1
Discussions
- Understanding the Four-Step Process in PR
4
Videos
- Introduction to Week 2
- The Four-Step Process in Public Relations
- An Example of the Four-Step Process in PR
- Shifting from Tactical to Strategic Planning
1
Readings
- Strategy and Tactics in Strategic Communication
The Social Responsibility of Organizations
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4
Videos
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3
Readings
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1
Discussion
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1
Assignment
1
Assignment
- CSR Strategies
1
Discussions
- Using Corporate Social Responsibility
4
Videos
- Introduction to Week 3
- Defining CSR
- CSR in Practice
- Corporate Social Advocacy
3
Readings
- Corporate Social Responsibility
- TED Talk: The Business Benefits of Doing Good
- Purpose at Work
Landing a Job in Public Relations
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5
Videos
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1
Discussion
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1
Assignment
1
Assignment
- Working in PR
1
Discussions
- Job Opportunities in the Field of PR
5
Videos
- Introduction to Week 4
- Agency vs. Corporate Communications
- Range of Jobs in Public Relations
- Polishing your LinkedIn Profile
- Tips for Interviewing in PR
Doing the Right Thing in PR
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3
Videos
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1
Discussion
1
Discussions
- Ethics in Everyday Practice
3
Videos
- Introduction to Week 5
- Defining Ethics in Public Relations
- Making the Right Decision
Auto Summary
"Principles of Public Relations" is a foundational course offered by Coursera, focusing on public relations principles and theories within the Sales & Marketing domain. Led by experienced instructors, this 420-minute course covers industry origins, trends, job-hunting strategies, and ethical considerations. Available through Starter and Professional subscriptions, it's ideal for beginners aiming to understand and pursue a career in public relations.
Erin Willis