Try It: Marketing Funnels

عن

Marketers utilize a marketing funnel framework to visualize the process that customers go through when making a purchase. A marketing funnel is also used to choose channels and develop messages for marketing materials that:

• Introduce the product or service to the customer
• Explain to the customer how it solves a problem
• Answer questions about the product or service
• Entice the customer to purchase the product or service

Sharing the right materials with a customer at the right point in a marketing funnel can influence their purchasing decision by showing how it adds value to their life. Learn how to develop your own marketing funnel and use it to make decisions on what marketing channels to utilize and messages to create.

What you will learn

• How to articulate what marketing funnels are
• How to identify and navigate the steps involved in marketing funnels
• How to identify where customers are in the marketing funnel
• How to determine the types of marketing channels to use
• How to choose what messages to use

Auto Summary

"Try It: Marketing Funnels" focuses on Sales & Marketing, guiding learners through the creation and utilization of marketing funnels to influence customer purchasing decisions. Taught by edX, this foundational course spans 1 hour and is available with a Starter subscription. Ideal for beginners, it covers selecting marketing channels and crafting effective messages to introduce products, solve customer problems, answer questions, and entice purchases.