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Business English: Final Project
  • Level Professional
  • المدة 33 ساعات hours
  • الطبع بواسطة Arizona State University
  • Offered by

عن

A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include: · A project status report · A copy of the marketing campaign · A basic budget analysis for the project · A short presentation for upper management with details on the project’s status This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.

الوحدات

Course Overview ~ On-boarding

    • 1 Videos
    • 1 Readings
    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • C-Suite Collaboration

1 Peer Review

  • Required - Create Your IPW

1 Videos

  • Welcome Wishes

1 Readings

  • Building Toward the Capstone Portfolio and Presentation

CEO, CFO, CMO ~ Orientation

    • 1 Videos
    • 4 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Quiz on Week 1 Expectations

1 Videos

  • Top Tier Success - Advice for Learners

4 Readings

  • Descriptions of Deliverables 1-4 (D1-4)
  • Skills Review ~ Cheat Sheet for Week 1
  • CEO, CFO, CMO Support
  • Feedback Advice for Peer Reviews

CEO, CFO, CMO Tracks ~ Deliverable 1 (D1)

    • 1 Videos
    • 1 Discussion
    • 1 PeerReview
Show info about module content

1 Peer Review

  • What's Your Product? (D1)

1 Discussions

  • Week 1 ~ CEO, CMO, CFO Break-Out Forum: Brainstorm with Peers using GroupZap

1 Videos

  • Example Submission and Feedback (D1)

CEO, CFO, CMO Tracks ~ Deliverable 2 (D2)

    • 1 Videos
    • 1 Discussion
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Article Summary and Analysis (D2)

1 Discussions

  • Week 1 ~ CEO, CFO, CMO Breakout Forum - Help with Summary (D2)

1 Videos

  • Example Submission and Feedback (D2)

CEO, CFO, CMO Tracks ~ Deliverable 3 (D3)

    • 1 Videos
    • 1 Discussion
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Core Story: Economic / Market Conditions (D3)

1 Discussions

  • Week 1 ~ CEO, CFO, CMO Break Out Forum - Help with Core Story - Economic / Market Conditions (D3)

1 Videos

  • Example Submission and Feedback (D3)

CEO, CFO, CMO Tracks ~ Deliverable 4 (D4)

    • 1 Videos
    • 1 Discussion
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Core Story: Customer meets Product (D4)

1 Discussions

  • Week 1 ~ CEO, CFO, CMO Breakout Forum - Help with Core Story - Customer Meets Product (D4)

1 Videos

  • Example Submission and Feedback (D4)

Week 2 Overview CEO / CFO / CMO

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Top Tier Success~Advice for Learners

2 Readings

  • CEO, CFO, and CMO Action Items ~ IPW Update
  • Skills Review ~ Week 2 Cheat Sheet

CEO Track: Deliverables 5 & 6 (D5, D6)

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • CEO: Quiz on Week 2 Expectations

1 Peer Review

  • CEO: Email & Agenda (D5 & D6)

1 Discussions

  • Week 2 ~ CEO Break Out Forum - Help with Email and Agenda Writing

1 Videos

  • CEO: Example Submission and Feedback (D5 & D6)

1 Readings

  • CEO Support: Agenda and Email Writing

CFO Track: Deliverables 5 & 6 (D5, D6)

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • CFO: Quiz on Week 2 Expectations

1 Peer Review

  • CFO: SWOT Analysis & Email (D5 & D6)

1 Discussions

  • Week 2 ~ CFO Break-Out Forum: Help with Brainstorming Ideas for SWOT Analysis or Email

1 Videos

  • CFO: Example Submission and Feedback (D5 & D6)

1 Readings

  • CFO Support: SWOT Analysis Article and Slide Presentation (D5 &D6)

CMO Track: Deliverables 5 & 6 (D5, D6)

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • CMO: Quiz on Week 2 Expectations

1 Peer Review

  • CMO: Marketing/Sales Calendar of Events, Action Plan with Milestones & Email (D5 & D6)

1 Discussions

  • Week 2 ~ CMO Breakout Forum - Help with Marketing Calendar and Action Items

1 Videos

  • CMO: Example Submission and Feedback (D5 & D6)

1 Readings

  • CMO Support: Advice for Marketing/Sales Calendar of Events (D5 & D6)

Week 3 Overview - CEO / CFO / CMO

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Top Tier Success Advice for Learners

2 Readings

  • CEO, CFO, and CMO Action Items ~ IPW Update
  • Skills Review ~ Week 3 Cheat Sheet

CEO Track: Deliverables 7 & 8 (D7 & D8)

    • 2 Videos
    • 2 Readings
    • 1 Discussion
    • 2 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • CEO: Quiz on Week 3 Expectations

2 Peer Review

  • CEO: Business Philosophy - Purpose (Why) Statement (D7)
  • CEO: Mission Statement (D8)

1 Discussions

  • Week 3 ~ CEO Breakout Forum - Help with Why and Mission Statements

2 Videos

  • Example Submission and Feedback (D7)
  • Example Submission and Feedback (D8)

2 Readings

  • CEO Support: Help with "Why" Statement (D7)
  • CEO Support: Help with your Mission Statement (D8)

CFO Track: Deliverables 7 & 8 (D7 & D8)

    • 2 Videos
    • 2 Readings
    • 1 Discussion
    • 2 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • CFO: Quiz on Week 3 Expectations

2 Peer Review

  • CFO: Purpose (Why) Statement (D7)
  • CFO: Measurable Success Factors (D8)

1 Discussions

  • Week 3 ~ CFO Breakout Session ~ Help with "Why" Statement and Success Factors

2 Videos

  • Example Submission and Feedback (D7)
  • Example Submission and Feedback (D8)

2 Readings

  • CFO Support: Help with "Why" Statement (D7)
  • CFO Support: Help with Success Factors (D8, D9)

CMO Track: Deliverables 7 & 8 (D7 & D8)

    • 2 Videos
    • 2 Readings
    • 1 Discussion
    • 2 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • CMO: Quiz on Week 3 Expectations

2 Peer Review

  • CMO Purpose (Why) Statement (D7)
  • CMO: Market Analysis - Competition (D8)

1 Discussions

  • Week 3 ~ CMO Breakout Forum ~ Help with "Why" Statement and Market Analysis

2 Videos

  • Example Submission and Feedback (D7)
  • Example Submission and Feedback (D8)

2 Readings

  • CMO Support: Help with "Why" Statement (D7)
  • CMO Support: Help with Market Analysis (D8)

Week 4 Overview - CEO / CFO / CMO

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Top Tier Success ~ Advice for Learners

2 Readings

  • CEO, CFO, and CMO Action Items ~ IPW Update
  • Skills Review ~ Week 4 Cheat Sheet

CEO Track: Deliverables 9 & 10 (D9 & D10)

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • CEO: Quiz on Week 4 Expectations

1 Peer Review

  • CEO: 90-Second Pitch (D9 & D10)

1 Discussions

  • Week 4 ~ CEO Breakout Forum ~ Help with Elevator Pitch and Presentation

1 Videos

  • CEO Example Submission and Feedback (D9 & D10)

1 Readings

  • CEO Support: Help with your Elevator Pitch (D9 & D10)

CFO Track: Deliverables 9 & 10 (D9 & D10)

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • CFO: Quiz on Week 4 Expectations

1 Peer Review

  • CFO Slide Presentation with Chart/Graph (D9 & D10)

1 Discussions

  • Week 4 ~ CFO Breakout Forum ~ Help with a Presentation about a Chart/Graph

1 Videos

  • CFO Example Submission and Feedback (D9 &10)

1 Readings

  • CFO Support: Help with a Financial Report using a Chart or Graph (D9 & D10)

CMO Track: Deliverables 9 & 10 (D9 & D10)

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • CMO: Quiz on Week 4 Expectations

1 Peer Review

  • CMO: Mock Up of Marketing/Sales Piece (D9 & D10)

1 Discussions

  • Week 4 - CMO Breakout Forum ~ Help with Mock Up and Presentation

1 Videos

  • CMO: Example Submission and Feedback (D9 &10)

1 Readings

  • CMO Support: Help with Mock Up of Marketing/Sales Piece (D9 & D10)

Final Project

    • 3 Videos
    • 2 Readings
    • 1 Discussion
    • 2 PeerReview
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2 Peer Review

  • Capstone Portfolio
  • 3-Minute Business Presentation

1 Discussions

  • Last-Minute Questions? Help Each Other!

3 Videos

  • How to Begin? Watch Wanda Walk Through Her Process
  • Example Submission and Feedback (Final Pitch)
  • Congratulations! You Did It!

2 Readings

  • Final Portfolio Support: Help with your Final Slide Deck
  • Final Presentation Support: Help with your 3-Minute Pitch Slide Presentation
Andrea Mürau Haraway
Instructors

Andrea Mürau Haraway

Wanda Huber
Instructors

Wanda Huber

Jenny Young
Instructors

Jenny Young